Siheyuan: Struggle Begins in the 1950s

Customers who switch from bottled Coke to beverage cups do this to ensure that the carbonation in the Coke does not escape.

Most people choose to drink Coke on the way.

When a group of people are drinking beverages on the road holding cups with their product logos printed on them.

This is equivalent to promoting yourself in disguise.

In less than two weeks, Wang Jianjun's Extraordinary Cola was available on the shelves of major supply and marketing cooperatives in all parts of the city.

Even some private stores of all sizes have Feifan Cola.

Nowadays, whenever people in Beijing walk on the street, they can see a few people holding beverage cups and drinking while walking.

To make it convenient for those who buy Coke to add ice cubes.

Wang Jianjun also opened several dessert stands in several crowded spots in the city.

In addition to selling ice cream, the biggest use of these dessert stations is to provide free ice cubes to customers.

Wang Jianjun does not expect these dessert stands to make money.

Currently there is one.

That is to build word-of-mouth and publicity for the Viva Cola brand by giving customers free ice cubes.

The propaganda methods of this era are still relatively old-fashioned.

As soon as Wang Jianjun's propaganda method was implemented, it immediately achieved great results.

In just a few days, the sales of Feichang Cola exceeded 5000 boxes.

And sales gradually increased exponentially.

And just when Wang Jianjun’s advertisements were everywhere.

On the other side, the ship of Coca-Cola transported from the Hong Kong River to the country finally arrived in Beijing.

Normally speaking, even if efficiency is slow in this era, it would not be this slow.

But it was Coca-Cola's fault for not conducting thorough investigation beforehand.

The shipping company they found in Hong Kong happened to be Wang Jianjun's.

Since you know that your future competitors are coming.

Wang Jianjun naturally wouldn't let them come too easily.

His cargo ship had a minor accident halfway and could not continue.

Wang Jianjun was naturally very sorry for such an accident.

He also asked the transportation company to call to apologize and pay half of the transportation penalty.

Wang Jianjun's sincere attitude made Coca-Cola feel a little embarrassed.

Wait for the ship to arrive in Guangdong Province.

Wang Jianjun asked Shi Lin to use his connections to prevent an accident from happening on the road that the transport team was passing through.

It doesn’t matter what the accident is. What matters is that these goods will be delayed on the road for a few days before reaching Sijiucheng.

Shi Lin was speechless at Wang Jianjun's behavior.

This guy is such a profiteer.

However, considering that Wang Jianjun was cheating a foreign company, he turned a blind eye and did the job for him.

The final result is that when this shipment of Coca-Cola arrives.

The people of Beijing have been brainwashed by Wang Jianjun’s advertising slogans.

“Fantastic Cola, the Chinese people’s own cola.”

“Drink Extraordinary Coke and achieve an extraordinary life.”

Various brainwashing advertisements play in my mind on a loop.

Wang Jianjun even designed the mascot for Viva Cola.

Then there are activities like opening the lid to win a prize and getting another bottle, or exchanging Coke bottles for Coke.

Wang Jianjun copied all the promotional activities from his previous life.

Innovation is not as direct and effective as copying others' work.

And Coca-Cola had no idea about this.

They originally signed a consignment agreement with Hualiang Company.

Hualiang will be responsible for distributing these colas to major supply and marketing cooperatives for sale.

After the 3,000 cartons of Coca-Cola arrived at Hualiang Company's warehouse, Hualiang's top management distributed the Coke according to the number of supply and marketing cooperatives in Sijiu City.

The initial price of this batch of Coke was 45 cents.

This price was arrived at by Coca-Cola when it came to China to investigate the beverage market before signing the agreement.

This is just like buying foreign beverages in China in later generations.

If the price is the same as in China, customers will not want to buy it.

Imported products must have the style of imported products.

The people from Hualiang Company are just testing the waters this time.

They actually don't know much about drinks like Coca-Cola.

But since it’s consignment, you only need to pay when the drinks are sold.

If the drinks cannot be sold, they will be returned directly.

There is no loss for them.

So he took the attitude of giving it a try for this cooperation.

And when these 3,000 boxes of Coca-Cola were distributed to the supply and marketing cooperatives in the old city.

The managers of the supply and marketing cooperatives were completely dumbfounded.

How come there is another kind of cola?

When they learned that this kind of cola was imported from the United States, their first thought was that the Americans had stolen the Chinese beverage recipe.

After all, the American cola looks exactly the same as the Extraordinary Cola sold by Wang Jianjun.

A public manager also tried drinking a bottle of Coca-Cola.

After just one bite, they were even more confused.

How come this foreign cola tastes exactly the same as the domestic cola?

Then I looked at the price: 45 cents.

Isn't this cheating?

The same thing, others sell it for 2 cents but you sell it for 45 cents.

You really are treating customers as fools.

But the public managers of the supply and marketing cooperatives could do nothing about it.

The price is set by the higher-ups, and they have no right to question it.

It’s just a matter of putting a new product on the shelf, which doesn’t take much effort on their part.

As for the guests, we can only explain it to them in advance.

After the new Coke was put on the shelves, many customers who went to the supply and marketing cooperatives to buy Coke also noticed this Coke.

They thought this Coke was also made in China.

But after the salesperson explained it, they understood.

An American thing.

How dare you, an American, sell drinks at such a high price?

Although the reform and opening up has just begun, but for some reason in recent years.

Chinese people generally have no good feelings towards countries like the United States.

Simply put, it is patriotism.

Anyway, just boycott anything American.

Especially now that the two types of colas look similar, their prices are more than twice as high.

Are you treating the Chinese as fools?

Therefore, when Coca-Cola was first launched on the shelves, it became an immediate hit.

Not even a single bottle was sold on the first day.

Of course, it’s not true that no one buys it.

On the second day, a customer finally couldn't resist his curiosity and paid for a bottle of Coca-Cola and Vita Cola.

Seeing her buy two bottles, people around her couldn't help but ask curiously:

"Open it and try the taste to see if there is any difference."

"Yes, let's try it."

The man wanted to take it back and try again.

But seeing so many people cheering, he simply did an unboxing review on the spot.

He first opened the bottle of Coca-Cola and took a sip, then burped comfortably.

"How is it? Is there any difference?"

"Yeah, what's the difference between the cola abroad and our country? Which one tastes better?"

The man smacked his lips and said uncertainly:

"It seems... it seems that our own Coke tastes better."

The man then took a sip of the Viva Cola and felt it for a while before saying:

"That's right, our domestic Viva Cola tastes better. The American Coca-Cola is not as good as ours."

"I told you, these American products are nothing compared to ours. And they're so expensive, they really take us for fools. I won't buy their Coke."