Siheyuan: Returning to 61 to collect waste

Several senior leaders of Volkswagen were worried that the newly opened Chinese market was about to be blocked. Moreover, their application for price reduction was also rejected, and they could only compete with their rivals with prices of more than 20 yuan with prices of more than yuan.

This situation is simply unimaginable! In less than half a year, they might be squeezed out of the market by the other party!

For a moment, everyone present fell into deep thought and could not think of any solution.

Ma Jiangong spoke eloquently on the stage, demonstrating the features of the three models in detail, which excited those customers who were interested in buying the cars. They could save more than 100,000 yuan at once, and even though the cars were still covered with red silk cloth, Ma Jiangong's explanation had already made them believe that the Tianjiao series was far superior to the Santana.

"All three sedans in our Tianjiao series are three-box designs, available in white, gray and black! Next, please enjoy!"

Ma Jiangong gently pulled the red silk cloth, and three gray cars suddenly appeared in front of everyone.

"Wow!"

"it's beautiful!"

"So much prettier than Santana!"

"beautiful!"

“It was love at first sight!”

The faces of Director Hu and the senior executives of Volkswagen Group who were present darkened when they heard these exclamations. The designs of these three cars are fashionable and rounded, unlike the angular Santana. Compared with the Tianjiao series, the Santana is completely uncompetitive in appearance and configuration.

"It's so beautiful?" Old Xu couldn't help but speak.

Ye Chuan's face was filled with a proud smile. The design of this model was the result of his personal participation and hard work.

Although he thinks this car is **unremarkable, for those who are used to Santana, they can see the difference between the two models at a glance.

Santana gives people the feeling of a car from the 1980s. It is slightly better than the cars imported from Japan at that time, but this sense of superiority is not prominent.

However, the Tianjiao series of cars are completely different. They completely overturn people's traditional perception of cars, and their design concept is obviously more international.

Some senior executives at Volkswagen were shocked.

The Tianjiao series of vehicles are a bit like their upcoming models, and even better in some aspects.

If this information was not kept strictly confidential, they might suspect that Ye Chuan had plagiarized their undisclosed car designs for the Tianjiao series.

Although they were not exactly the same, they were more than 70% similar. If Ye Chuan knew their thoughts, he would definitely be amused.

In fact, the appearance of the Tianjiao series was designed with reference to the Bora and Sagitar in the future. Its appearance surpasses the Bora and has more lines than the Sagitar.

Since he doesn't know much about Volkswagen's upcoming models, he might be overjoyed if he knew in advance.

Ma Jiangong continued to introduce to everyone:

"The three sedans we launched had very high interior features. Air conditioning, radio, cassette player, electric windows, alloy wheels and seat belts were all standard!"

"The 1.6L automatic and 2.0L automatic models are also equipped with leather seats, giving passengers the same comfortable feeling as sitting on a leather sofa!"

“In addition, we will also provide advanced features such as automatically adjustable seats and panoramic sunroofs in the future to make the driving experience even more pleasant!”

These high-end configurations have led many wealthy car owners to praise Tianjiao Automobile while also disparaging Santana.

The configuration of Tianjiao Automobile is almost comparable to luxury brands such as BMW and Mercedes-Benz, but the latter are positioned higher and their price can buy four or five Tianjiao.

There were also many Santana owners at the scene. When they compared the Tianjiao car with their own cars, they couldn't help but sigh that their own cars pale in comparison and cannot be compared.

What they least expected was that after the press conference, the prices of second-hand Santana cars would drop sharply, which made the car owners very dissatisfied.

……

Just the day before, a three-year-old Santana could still be sold for around 18 to 20 yuan.

Today, the price of a three-year-old Santana has dropped sharply to 60,000 to 70,000 yuan, which is one-third of the original price or even less.

Even if the price is reduced to 60,000 or 70,000 yuan, there are still very few people willing to buy it.

It is better to pool more money with the same amount and buy a more high-end Tianjiao car!

There is a peculiar phenomenon in the current automobile market: the vast majority of people simply cannot afford a private car, and those who can afford it don't care about the extra tens of thousands of dollars.

For them, there is not much difference whether they spend 10 yuan or 15 yuan to buy a car.

And they usually don't consider the cost performance too much when buying, but make choices based on personal preferences. Now that there are more advanced Tianjiao cars, who is willing to spend a high price to buy Santana?

The superiors prohibited the price reduction of the new Santana, but did not prohibit the price reduction of used cars.

Volkswagen Group, which was deeply affected by this policy, was powerless to do anything and could only endure it silently.

It was thought that Santana could still make money in the Chinese market for a few more years. However, under the strong pressure from Tianjiao Automobile, Volkswagen had to introduce new models into the Chinese market and thoroughly re-examine the strength of Chinese car companies.

Old Xu whispered to Ye Chuan, "Xiao Ye, since Huade Group is already very mature in engine and gearbox manufacturing, I hope you can cooperate with state-owned factories to jointly promote the development of domestically produced cars."

"Don't worry, Mr. Xu! This is not a problem. You can arrange for the state-owned factory to contact Huade Group. I will definitely cooperate with you fully!"

Ye Chuan's words surprised Mr. Xu. He originally thought that he would need to spend some time to convince the other party, but he didn't expect Ye Chuan to agree immediately.

For this new car launch, Ye Chuan prepared a total of 5000 cars:

2500辆1.5L手动档，1500辆1.6L自动档和1000辆2.0L自动档。

According to his experience, the best-selling model should be the 1.5L manual transmission.

The other two models look identical except for the gearbox, and are much more expensive, especially the 2.0L automatic, which is 1.5 yuan more expensive than the 8L manual.

When Ma Jiangong announced the official start of the new car sales and the sale of existing cars, more than 5000 people came to wait to buy the cars.

The atmosphere at the scene was extremely lively, and Volkswagen even hired scalpers to help queue up, trying to buy two of each model.

What surprised Ye Chuan was that the most popular model was the 1.6L automatic transmission. People thought the price was right and the automatic transmission was convenient to drive, so they chose this model.

仅仅1小时，1500辆1.6L自动档就销售一空，此时1.5L手动档还剩1500辆，2.0L自动档只剩下300多辆。

Ma Jiangong reported the sales situation in the first hour. Ye Chuan looked at the string of numbers on the paper, stunned for a moment, and patted his head after a while.

In his past experience, the streets were full of manual transmissions because there was a lack of automatic transmission vehicles on the market, and even if there were any, they were very expensive. Today, the situation is different. Automatic transmissions are only more than 3 yuan more expensive than manual transmissions. For those who can afford to buy a car, this amount of money is not a problem, so more people choose 1.6L automatic transmissions.

After realizing this, Ye Chuan realized that he had made a big mistake. This incident also made him understand a truth: you can't just rely on past experience, you must also make decisions based on the current situation. In the future important decisions of the group, experience and the current situation will be equally important.

Although he was satisfied with the sales data, Ye Chuan was not satisfied with the mistakes he made. However, Xu Lao and Chen Feiming were stunned. The 5000 cars were almost sold out in an hour.

No wonder some people say that Huade Group makes money faster than **.

Half an hour later, Ma Jiangong reported that all existing cars had been sold out.

Most of the customers who finally chose the 1.5 manual transmission model did not want to wait and chose a compromise solution. A total of 2500 1.5 manual transmissions were sold, with total sales reaching 2.5 million Chinese yuan.

另外，1500辆1.6自动挡销售总额为2亿华夏币，1000辆2.0自动挡销售总额则为1.8亿华夏币。

These three models generated a total revenue of 6.3 million Chinese yuan for Huade Group.

Ye Chuan has invested more than 1 billion Chinese Yuan in the automotive industry over the years, including technical support, training of technical personnel, and establishment of related factories. Now, half of the investment has been recovered in just one day.

"Xiao Ye, they were all sold out in just one and a half hours? And the total revenue was 6.3 million?" Mr. Xu said in disbelief.

Chen Feiming's face looked as if he had seen an incredible scene. He didn't expect that the profits of the automobile branch alone were so high. Wouldn't the profits of other industries of Huade Group be even more amazing? It was simply an astronomical figure!

"Mr. Xu, this is not the maximum. You have to add the amount of customers who have reserved cars. That is the final total turnover for the day." Ye Chuan replied with a smile.

As he spoke, he invited Mr. Xu, Chen Feiming and several guests to step into the future department store... After such a busy day, he certainly had to arrange a thoughtful treat for them.

This was Mr. Xu’s first visit to the Future Department Store after its opening. He originally thought that although the environment here would be better than that of ordinary shopping malls, it would not be too different.

However, as he walked into the building, his vision instantly broadened. The dozens of meters high building space seemed particularly comfortable and cozy. "Xiao Ye, is this the future department store? Will there be sixteen chain stores across the country?"

"Yes, Mr. Xu. There are a total of 16 such department stores across the country. Apart from the unique restaurants and local specialty stores in each region, the layout and decoration are similar."

"Oh my God! How much investment will this require?" Mr. Xu was shocked.

The interior of the store is decorated in an extraordinary and gorgeous way, with shops arranged one after another, without the heavy feeling that other large shopping malls give people.

"Each shopping mall probably costs about 1 million to 3 million RMB!"

Since land costs vary from place to place, actual construction costs will also vary. Construction costs in major cities such as Beijing, Shanghai and Guangzhou will be slightly higher, approximately close to 3 million yuan.