Siheyuan: Returning to 61 to collect waste

"There is still room for evacuation now. I admit that Huade Group is an excellent company, but they have almost no experience in automobile manufacturing. How can they compare with us!"

The executive's contempt aroused the dissatisfaction of the car owners. After all, everyone spent a lot of money, more than 200,000 yuan. How could they easily endure such oppression?

The launch ceremony of the Tianjiao series of cars was grandly held in front of the first future shopping mall in Beijing.

Due to continuous advertising, people have been bombarded with overwhelming marketing and almost everyone knows about it.

This press conference has not only attracted the attention of Beijing citizens, but also the people of the whole of China are eagerly waiting for it. The issue of the price of the vehicle has triggered a series of discussions.

Director Hu, the head of the internationally renowned Volkswagen Group and a domestic automobile manufacturer, expressed great dissatisfaction with Tianjiao's pricing and attempted to force Ye Chuan to raise the price.

But Ye Chuan resisted firmly and received strong support from a group of heavyweights such as Mr. Xu and Mr. Song.

Looking back, when Santana was first launched in the Chinese market, the original price was planned to be around RMB 100,000. However, under heavy pressure, the price was eventually adjusted to over RMB 220,000.

Director Hu came from an old state-owned enterprise and had extensive connections. After learning about Tianjiao’s pricing, he quickly contacted the Huade Group.

However, Ye Chuan remained unmoved and said frankly that the prices of the cars produced by his factory were completely under his control.

This made Director Hu feel unhappy, and he reported the matter to his superiors through his network of connections, resulting in Ye Chuan receiving a call from senior management the next day.

Although Ye Chuan's words were polite, his firm attitude made it difficult for people to approach him. It seemed that he was telling the other party that even with a network of connections like Director Hu's, he could not control him as he pleased.

As soon as he got the key information, Ye Chuan contacted Mr. Xu and explained the importance of the matter in detail. Finally, Mr. Xu said that he would provide full support.

With this guarantee, Ye Chuan felt at ease and continued to increase his marketing efforts.

Director Hu was furious when he saw this and was about to put pressure on Huade Group again, but he received consecutive calls from Mr. Xu and Mr. Song.

Faced with the simultaneous pressure from two industry giants, he had to succumb to the price game.

The launch ceremony, held at the entrance of the Future Shopping Center, not only attracted the attention of the general public, but also attracted reporters from various media, press, and television industries.

At the beginning of the design, Ye Chuan fully considered the importance of this area and deliberately made its area very spacious so that it can be used for hosting various activities.

Unexpectedly, the first large-scale commercial event held in this venue was the launch of his own Tianjiao series of new cars.

On the day of the new product launch, a huge platform was built at the venue, with three cars covered with red cloth on the platform. There was about an hour before the official start, and the TV stations had already set up their cameras. Reporters carried their cameras and looked around for the best position.

A large number of citizens gathered here, and the crowd was so surging that there was almost no place to stand. Those who arrived a little late had to stand at the farthest position and could hardly see what was happening on the stage. The grand occasion of this press conference surprised everyone, and everyone's face was full of anticipation and excitement.

The rows of seats in front of the podium were filled with distinguished guests holding special invitations. Two groups of people looked unhappy and were obviously dissatisfied with the product launch of Huade Group.

One of the groups was a group of officials and subordinates headed by Director Hu, who were wearing traditional Zhongshan suits and each carrying a black briefcase. When seeing so many spectators, Director Hu frowned.

The other group was the executives of Volkswagen Group. They were blond foreigners, dressed in formal suits, and spoke in low English. Ye Chuan had known about their arrival, but he didn't take it seriously.

If today's press conference goes smoothly, these people will be defeated by him and not worth mentioning at all. Ye Chuan is confident in his product. He believes that the new car has huge advantages in appearance, quality and price. In order to stick to the original price, he has withstood some pressure through his network of contacts.

The biggest impact was undoubtedly on Volkswagen, whose request for a price cut for Santana was immediately rejected. Once the price was reduced from more than 200,000 yuan to 100,000 yuan, existing car owners would likely smash their cars in anger, which would be a huge social risk. Therefore, the government would not approve this price cut application.

Volkswagen executives are very frustrated. Currently, there are very few orders for Santana, and few people come to the store to buy cars every day. The once bustling sales point is now deserted. They think all this is because of the Huade Group, and even want to smash the car to vent their anger.

In addition, they do not believe that a Chinese company can really make a good car. Their purpose of coming here is not only to collect intelligence, but more importantly, they do not believe in the other party's ability. Once they find any problems with Huade Group's products, they will exaggerate and spend money to hire Internet trolls to make this new model notorious.

However, the situation on the scene shocked them. They had never seen such a hot scene before. It seemed that they were just selling a car, but people were as enthusiastic as if it was Chinese New Year, waiting early. No matter how the press conference ended today, they had to prepare corresponding countermeasures.

If there is any problem in the press conference, Huade Group's cars will lose their reputation in the market and it will be difficult to recover for several years. As the clock pointed to ten o'clock in the morning, Ma Jiangong appeared on the stage **.

Ye Chuan, Tong Yao, Li Huikuizi, Ma Jianshe, Yu Lan and other people sat in the first row under the rostrum. Xu Lao and Chen Feiming also appeared on the scene and brought many official representatives.

At present, China's automobile industry still needs to rely on foreign forces when producing vehicles, and the technical bottlenecks of engines and transmissions are particularly prominent. Without foreign support, these domestic automakers will face severe challenges.

Many people are anxiously waiting for news from Huade Group. If Huade can overcome the technical difficulties of engines and transmissions, China will no longer be constrained by Western technology restrictions. Because of the blockade of these key technologies by Western countries, even if domestic vehicles perform well in the domestic market, they can only rank second or third in the international market.

High-quality engines are essential for producing top-level cars, which is a capability that China has always lacked. For example, even the Volkswagen Santana model, which has long been withdrawn from the international market, has found new life in China. This huge 843 market has helped Volkswagen establish its leadership in the global automotive industry and has also made them full of interest in the new Tianjiao series products.

If Huade's products can meet the standards, they will choose to cooperate without hesitation, not only because the price is more competitive, but also because they hope to obtain leading technology instead of continuing to rely on backward technology.

As Ma Jianshe stepped onto the podium, the noise from the audience quickly subsided.

"Hello everyone, I am Ma Jianshe, the general manager of the automobile production branch of Huade Group. I am honored to be here today to introduce to you the new products that will be launched soon."

Mr. Xu, who was sitting on the side, turned to Ye Chuan and said, "Boss Ye, why don't you go up to the stage and give a speech?"

Ye Chuan smiled and said, "Mr. Xu, I'm already 45 years old. I don't need to show up like this anymore!"

"Yes, you are 45 years old now, and I am almost 80! I am very satisfied to see the development of the country today!"

"Mr. Xu still looks young!"

"Almost 80 is still considered young? You are getting more and more roundabout in your words! I remember the time you resigned from me, it seems like it happened yesterday. Who would have thought that you would achieve such remarkable results!"

"Mr. Xu, you are too kind. I am far from reaching that level." Ye Chuan replied with a smile, but Mr. Xu looked at him with sharp eyes and said, "Not yet at that level? What would people think if they heard such a statement? Now is not the time to be humble."

As they talked, they looked at Ma Jianshe who was speaking eloquently on the stage. "After the introduction, it's time for us to show our products," he continued.

"This time we will launch three different models of Tianjiao series cars: 1.5-liter manual version, 1.6-liter automatic version and 2.0-liter automatic version!" This sentence made many onlookers curious - most Chinese people don't understand what automatic transmission models are. Automatic transmission vehicles are almost invisible in the current market, and driving schools only teach how to drive manual transmission cars.

"The so-called automatic transmission means that when a certain speed is reached, the gearbox can switch gears automatically without the need for manual operation by the driver. This makes driving more convenient and reduces the possibility of stalling due to misoperation." After hearing this, the audience suddenly realized that the so-called automatic transmission can indeed bring convenience, and everyone sighed that this technology is so thoughtful.

Some female drivers are eager to try, but are quite disgusted by frequent gear changes. If the road is smooth, it is fine, but if they encounter traffic jams or red lights, they may be in trouble and may stall.

"The core components of the three models we launched are all independently developed by Huade Group. After four years of testing, they can finally be perfectly presented to everyone."

"I believe everyone knows our prices. In line with the concept of benefiting the people, the price of the 1.5 manual transmission model is only 10 yuan, the 1.6 automatic transmission model is 13.5 yuan, and the 2.0 automatic transmission model is 18 yuan!"

"We promise that all users who purchase Tianjiao series cars can enjoy free maintenance services within 5 kilometers. The vehicle warranty period is three years. As long as the failure is not caused by human factors, free maintenance will be provided within three years!"

It can be said that Huade Group's words completely eliminated the last doubts of customers. They are confident in their products and dare to launch such generous after-sales service. If there is a problem with the product quality, which company dares to provide a three-year warranty? I am afraid that the warranty period will overwhelm the company.

Ma Jiangong then introduced the various technical parameters of the car to the guests present, which made the people from Volkswagen Group frown. Whether in terms of technical performance or driving comfort, the Tianjiao series far exceeds the Santana, and the price is only about half of the Santana. Even the high-end version with 2.0 automatic transmission is much cheaper than the Santana.