Siheyuan: Returning to 61 to collect waste

"How much deposit do I need to pay? What is the standard sales quota of Future Department Store?"

"The deposit is 10.5 yuan, which includes half a year's rent plus one month's deposit. In addition, 3 yuan must be paid as a deposit for customer complaints. There is also a certain amount of management fees every month. According to the regulations of 'Future Department Store', monthly sales must reach 30 yuan."

"1.5 yuan in monthly rent? Are you money-grubbers?" Liu Hong was a little angry.

"Director Liu, please understand. This is not targeting your business. Because your store is only 30 square meters, the rent is relatively low. In comparison, a 100-square-meter store on the second floor has a monthly rent of more than yuan. You can check the specific situation on site."

Liu Hong remained silent, thinking internally.

He believes that based on the huge customer flow of Future Department Store and the strength of its own brand, it should not be difficult to achieve the monthly sales target of 30 yuan, which means only yuan per day. Their worst store in Huade Department Store has more than yuan in sales per day, and the best store has at least yuan.

For Future Department Store, it seems that it is not difficult to sell 30 yuan a day. In addition, the price of goods can be appropriately increased here. It is not a big deal to increase the price of clothes that were originally priced at 10 yuan by 50 yuan. There are many imported clothes in the store that are priced at hundreds or thousands of yuan, but their clothes are of excellent quality and are priced at only about 30 yuan. Can they not sell better than imported goods? Even compared with other domestic brands, their price advantage is very obvious. Compared with Huajinji, their price is % lower, and he does not believe that consumers will choose the latter.

Finally, the two parties signed the contract, and the Chengxi Garment Factory successfully moved into the Future Department Store.

On the first day of the store opening, Liu Hong was extremely shocked. He deliberately chose Sunday as the store opening day. However, despite the bustling flow of people in the Future Department Store and the hustle and bustle of people in the mall, very few people patronized their store.

Even when someone came into the store, no one asked for the price, they just looked around and left. The whole day passed, and not a single piece of clothing was sold. The number of customers who came into the store could be counted on one hand. Liu Hong thought it was just the first day of the store, but the following days surprised him. For 30 consecutive days, their sales were always at the bottom. For a whole month, no clothing was sold, only one customer asked for the price, and then left. Liu Hong paid 15,000 yuan in rent, but had no income at all, and was completely stunned.

After one year of operation, more than 30 brands were eliminated from Future Department Store, and Chengxi Garment Factory was one of them. These brands signed risk hedging contracts with Future Department Store and eventually withdrew from the market. Ye Chuan approved the hedging contracts of 40 brands in total, and 37 of them eventually withdrew from the shelves. Only three of them performed beyond his expectations, which surprised the senior management of Future Department Store.

Liu Hong never understood why Chengxi Garment Factory failed. He believed that both the style and quality of the clothes were top-notch. He also looked at Huajinji's clothes, and found that the quality was far inferior to his own, and the styles were too fancy and unattractive. But he didn't understand why Huajinji could top the list in the country, and its brands Huawu and Jinke were loved by consumers. In addition, international brands such as Adidas and Nike also had much better sales than them.

Liu Hong did not realize that the 1990s was the last glorious period for state-owned garment factories. By the mid-to-late 1990s, the products of state-owned factories could only meet basic quality standards, and the styles could not attract young people.

Ye Chuan separated Future Department Store from Huade Group and established Future Department Store Commercial Real Estate Management Company. Although he is in charge of everything from land purchase, architectural design, decoration to product selection, the company name is set as management company. Ye Chuan had planned that when the heat of China's real estate market reaches its peak, it will be the best time to sell Future Department Store. The main reason why he is reluctant to get involved in real estate is that the industry has too much debt, and the development speed of Future Department Store cannot be too fast. It is also necessary to prepare for the future asset-light operation. Although it may take decades, he is prepared for a rainy day, and he will be in his seventies or eighties by then. If the tone for the group is not set now, the two sons and two daughters may not be forward-looking enough. From the beginning of his business, Ye Chuan positioned his business in the high-tech industry. Although real estate will be one of the most profitable industries in China in the future, it will be very dangerous if the two sons indulge in it.

In just one year, Future Department Stores were built and opened in 15 cities across the country, including two in Beijing, for a total of 16 stores. Whether in terms of building appearance, interior decoration or brand selection, Future Department Stores maintain a high degree of uniformity. The general managers of Future Department Stores in various places are selected from the management of the first store.

Ye Chuan attached great importance to service quality and was the first in China to propose the concept of "customers are God". At that time, the state-owned supply and marketing cooperatives were still in use, and the attitude of their waiters was far inferior to that of the future department stores and even the Huade Department Store.

In terms of investment strategy, Yechuan adopted a combination of uniformity and characteristics. Some large brands naturally followed suit and opened branches, while only a small number of local specialty restaurants and local specialties were able to settle in the first floor, such as the future Louwailou branch in Hangzhou, the West Lake Longjing tea specialty store and the silk shop.

Wal-Mart opened with Future Department Store, and the arrival of the supermarket made the local area as lively as a festival. Many residents only knew of the existence of supermarkets, but had never visited them in person. Unexpectedly, Wal-Mart opened at their doorstep, and people were ready to experience it on the opening day.

With the simultaneous opening of 16 Future Department Stores, Ye Chuan and Future Company established their leadership in the commercial real estate industry. Together with dozens of Huade Department Stores, he has supreme influence in China's retail industry.

At the same time, computer user service centers were opened in various cities. Ye Chuan hoped to form a subconscious mind in the minds of the people: when it comes to computers, the first thing that comes to mind is Feifan Group.

In a few years, computers will quickly become popular in China. It will only take four or five years for computers to become a household standard. These user service centers allow many young people to get in touch with computers. When they buy computers in the future, they will naturally choose Feifan Group.

It must be said that Ye Chuan's move was very smart. Before computers entered the Chinese market, he gradually made people familiar with computers and remember the extraordinary brand. Microsoft Group did not realize the seriousness of the problem and still remained high and mighty, seemingly not paying much attention to the Chinese market.

Ye Chuan knew from the later generations how huge and important the Chinese market was, but it was no wonder that Microsoft's top management did not realize this. They were so overwhelmed by the products of the Feifan Group that they could not accurately judge the global status of the Chinese market. They did not expect what losing the Chinese market would mean to Microsoft.

After a year of construction, decoration and preparation, 1993 Future Department Stores opened in cities during the Spring Festival of , becoming the focus of the whole city on the opening day. Chinese people had never seen such a fashionable building, and the interior decoration was also eye-catching. Although traditional department stores and supply and marketing cooperatives were not small, they were dimly lit, the levels were oppressive, and the small space was crowded with stalls. In contrast, the Future Department Store was completely different. From the first floor to the top floor, you can see everything at a glance, and the dozens of meters high space makes people feel very comfortable.

The shops one after another are cleverly arranged, the mall is brightly lit, and there is none of the depressing atmosphere of a large department store.

Especially those sales staff who are dressed in uniforms and have graceful figures, with confident smiles on their faces and gentle words communicating with customers, make people feel the comfort of spring.

Young people in all major cities are excited.

These brands, which they had only seen in movies, magazines or rumors before, are now presented to them in reality.

Although the prices of hundreds to thousands of dollars make many people reluctant to buy, seeing these stores in person makes them excited.

What attracts them more is that they have the capital to brag about these experiences.

International brands such as Rolex and Louis Vuitton that we saw in the video screening room are now displayed in front of the counter.

Everyone's heart was filled with unprecedented satisfaction. As expected,

The sales volume achieved by Future Department Store on this day is a staggeringly huge number even in modern times. While Future Department Store is subverting the shopping concept of Chinese consumers,

Feifan Group launched its first product, but it was not designed for the Chinese market.

Feifan Technology Company, a subsidiary of Feifan Group, has for the first time trial-marketed a complete personal computer in a certain island country.

The computer uses the company's self-developed chips and hard disk, and is pre-installed with an operating system written entirely in the local language - the "Qiyuan" operating system that originated locally.

The price of this complete computer is about RMB 8500, which is about RMB cheaper than a Microsoft computer with the same configuration, and the hardware quality is significantly better than the latter.

On that day, all existing stocks were sold out, and the pre-sale volume reached more than 5 units, most of which were group purchased by various companies.

The employees gave a demonstration to all the guests on the spot, and everyone was greatly shocked by the ease of operation of the "Qiyuan" operating system and the reliability of the machine.

After several hours of testing in the morning, the product went on sale to the public at 1 p.m.

What was unexpected to the on-site staff was that everyone who came to the scene showed great enthusiasm for buying, with the largest single order being 500 units.

In fact, Feifan Group did not have a large number of computers in stock, and initially only had more than 10,000 computers in stock.

Unbelievably, the 10,000 computers were sold out in just over an hour.

After the on-site staff reported and asked for instructions from their superiors, they announced the launch of the pre-order service and guaranteed that the goods would be shipped in order within one month at the latest.

Subsequently, many customers who missed the immediate purchase opportunity paid a 20% deposit to reserve computers of the extraordinary brand.