Siheyuan: Returning to 61 to collect waste

The existence of the Tino Trust Fund has given Huade Group and Feifan Group an advantage in procurement, almost making them the top private enterprises in China.

Even the most difficult problems can be easily solved as long as Tino Fund steps in. It can be said that the success of Huade Group is largely attributed to the support of Tino Fund.

Currently, Tino Cosmetics has branches in more than ten countries around the world. Only one product, the nutrient solution, has the youthful potion added, and the rest of the products do not contain any youthful ingredients.

Nevertheless, as products of the Tino brand, these items are very expensive, especially the nutrient solution, which has become one of the top luxury items in the cosmetics industry.

Nutrient solution with a concentration of one million is already a regular product, while nutrient solution with a concentration of one hundred thousand is specially provided to international celebrities and dignitaries from various countries. It is sold at a high price of US$700, which is a sky-high price.

Despite the staggering prices, these wealthy women and powerful people still scrambled to buy it and were willing to spend huge sums of money.

The nutrient solution with a concentration of 10,000 belongs to Tino's dignified and youthful series. Each bottle can be used for three months and costs more than $.

This series is usually sold as a private customization and is rarely circulated on the market.

Occasionally, a few bottles can be seen on the market, and the price has even been driven up to over $10, but even so, it is still in short supply.

The VIP series is only available to celebrities and dignitaries; ordinary wealthy people and stars are not entitled to purchase it.

Their only way is to find extremely scarce products on the market.

Over time, the amount of nutrient solution released each year began to be strictly controlled.

Tino announced that one of its raw materials was close to extinction, so it had to reduce production and limit the amount in circulation.

After this announcement was released, the official price was not raised, but the price circulating in the market doubled.

Whatever production line Ye Chuan wanted to buy, it was all handled by Li Hui Kuizi. She only had two methods.

The first is the lady’s strategy. Generally speaking, the problem can be solved by simply using the highest level nutrient solution, with a success rate of up to 90%.

At present, the audience of Tino nutrient solution is not limited to women. Male users are also very interested in it, especially men in their fifties and sixties who often lament the loss of their youth.

If their appearance and health can be restored to that of a 30-year-old, no one would be unmoved. However, if Tino's nutrient solution doesn't work, Li Huikuizi has another strategy: funding. The strong funds of Tino's trust fund give her enough confidence. Over the years, it is through these two methods that Huade Group has purchased many of the world's top production lines, equipment and even technology.

At the same time, Li Hui Kuizi used huge capital to invest in many companies in Japan, although most of the shares she held were only about 90 to percent, and she did not seem to be interested in controlling rights. In her previous life, without the influence of the Huade Group, many Japanese companies began to expand into the Chinese market in the s, relying on advanced technology and trendy products to quickly gain market share. Chinese consumers were even proud to use Japanese products. At that time, Japanese products were indeed representatives of high quality and fashion.

However, in the current world, the existence of Ye Chuan and Huade Group makes it difficult for Japanese brands to expand in the Chinese market. Especially in the household appliance industry, Japanese products face huge challenges from Huade Group in China. Even if they come to China with strong market expectations, they can only return empty-handed in most cases. Television is almost the only electronic product market in China where Japanese manufacturers can still maintain competitiveness. This is just a proactive retreat based on Ye Chuan's strategic considerations.

For televisions, technological innovation and changes in size have become the core of market competition. Although Japanese televisions have put some pressure on Chinese state-owned enterprise brands, due to Ye Chuan's proactive layout, Japanese TV manufacturers have not been able to make as wide an impact as in the home appliance field even if they try to squeeze into the Chinese market. After experiencing setbacks in the home appliance field, both Japanese companies and other overseas companies are more cautious in conducting preliminary investigations and research before entering the Chinese market.

If the target industry is dominated by Huade Group, they will be more careful to test the market's acceptance. However, the Chinese market is huge, and even industry giants like Huade cannot completely block the desire of competitors in the same industry to penetrate. When internationally renowned sportswear brands such as Nike and Adidas entered the Chinese market, they found that their product sales were extremely hot, far exceeding their expectations.

However, Huajinji, Huawu and Jinke are still the leaders in China's clothing industry, and together they occupy half of the market. In order to strengthen its leadership in the industry and expand its influence, Ye Chuan plans to invest heavily in building commercial complexes called "Future Department Stores" in 15 core cities across the country. Although he originally did not intend to get involved in the real estate business, the influx of foreign brands made him realize the drastic changes in the market.

In his previous life, Ye Chuan, who was an ordinary working class, did not foresee the profound impact of foreign brands on the Chinese market in the 1990s. Now that he is here, he has a profound experience and understanding of this change. It is the entry of these foreign brands that has prompted him to feel a sense of crisis. "Future Department Store" will not only be one of the high-end shopping malls in the world, but will also have an unrivaled voice in the domestic retail industry. Therefore, even though this is a path he is forced to take, Ye Chuan still does not hesitate to increase investment to cope with the ever-changing market situation.

The combination of the high-end "Future Department Store" and the mass-market "Hua De Department Store" can effectively balance the entry pressure of foreign brands.

Ye Chuan nodded in agreement, saying that only these brands could enter the future department store. If they did not meet the standards, no brand would be able to open a branch in this future commercial center.

Ye Chuan will never allow products similar to those of Huade Group to enter. Only internationally renowned brands and brands that do not directly compete with Huade Group products are allowed to enter. As for domestic products, as long as they meet the standards, Ye Chuan usually supports them. However, domestic products are currently in a bottleneck period, there are not many high-quality products, and most companies are still in the start-up stage, making it difficult for them to meet Ye Chuan's requirements. However, in order to give domestic products more display opportunities, Ye Chuan still agrees that they have a certain position in the future department store.

For example, when a state-owned clothing factory came to discuss cooperation, Ye Chuan looked at their samples and immediately pointed out that these products could not be sold. The prices were not competitive and the designs were old-fashioned. They might have a market in Huade Shopping Center, but they would not work at all in the higher-positioned Future Department Store.

However, the garment factory was large in scale, and Ye Chuan had to agree to let them move in because he had invited Chen Feiming as a lobbyist through connections. He provided the garment factory with a shop of about 30 square meters in the Future Department Store, but the person in charge of the garment factory still felt it was not enough.

Ye Chuan promised that if they could reach a certain sales target, the store would not only be 30 square meters, but could even be expanded to 300 square meters. However, as he expected, the store had zero sales in the first month of opening. Even on Sundays, the store was almost empty, and the occasional customers would just browse and leave.

Most of the customers of future department stores will be young people or wealthy people who are unwilling to pay for outdated designs, let alone domestic brands.

The factory is called Chengxi Garment Factory. The factory manager, Liu Hong, 50 years old, has the style of a state-owned enterprise. The factory has more than 4000 employees and is a large state-owned garment factory. Liu Hong once worked with Ye Chuan. As a state-owned enterprise, he felt that working with a private boss was a favor. If it weren't for Ye Chuan's previous status and connections, he would not have bothered to pay attention to him.

Chengxi Garment Factory has shops in all branches of Huade Shopping Mall. Liu Hong never thought that he was dependent on Huade for sales, but rather felt that he was helping Huade and the other party should be grateful to him. With the opening of Future Department Store, Liu Hong very much wanted to open a store here. When he saw the decoration of Future Department Store, this desire became even stronger.

As the sales in Huade were good, Liu Hong was very proud and felt that he had grasped the pulse of fashion trends and deserved a bigger stage. However, to his disappointment, when he first communicated with the person in charge of Future Department Store, the other party rejected the application of Chengxi Garment Factory without hesitation.

In response, Liu Hong personally went to Huade Industrial Park and found Ye Chuan, trying to persuade him. However, due to his arrogant attitude, Ye Chuan was very unhappy and drove him out of the office directly.

Liu Hong was extremely dissatisfied, but he was unwilling to go to Ye Chuan again because of his face, so he found Chen Feiming, who was in charge of finance. Chen Feiming had no choice but to call Ye Chuan. In the end, Ye Chuan weighed the pros and cons and decided to let his subordinates contact Liu Hong.

"Director Liu, our CEO Ye said that if you want to set up a store in Future Department Store, that's fine, but there is a special rule."

"What exactly?"

"Considering the special situation of your 'Chengxi Garment Factory', 'Future Department Store' will not accept a cooperation method based on profit sharing based on sales amount."

"Why? Other stores can share the profits, but we don't agree when it's our turn? Does Ye Chuan have some ideas?"

The staff member still replied calmly: "Director Liu, please don't misunderstand what Mr. Ye meant. We generally don't set harsh conditions for brands with promising prospects. We only propose risk hedging conditions for some brands that we are not confident about for the time being."

"Not sure? Don't you know the situation of our brand? We have been in Huade Department Store for many years and our sales have been good!"

"I hope Director Liu can understand and cooperate!"

Liu Hong sighed helplessly: "Then how can I meet this risk hedging requirement?"

"Before you officially move in, you need to pay a deposit. If your sales reach the requirements of Future Department Store within one month, we will refund the deposit in full and switch to a normal sales profit-sharing agreement. If you fail to meet the standards, the deposit will be converted into store rent, and the lease will take effect immediately. It is up to you to decide whether to rent or not."