Siheyuan: Returning to 61 to collect waste

"If you include domestic and imported TV models, there are hundreds of options on the market, and their technology is relatively mature, which we cannot match in the short term. We are just starting out, and if we don't keep up with them, we will probably be dragged down. There are fewer state-owned enterprises in washing machines and air conditioners, and our motor technology is more mature, so it will be faster to develop new products."

"Director Ye, what about the tape recorder?"

Ye Chuan pointed at Deputy Director Xie and said with a smile: "You are now the head of a factory, and you should look at the problem from a higher perspective. Although there are many competitors in the tape recorder market, the quality of their products varies greatly, and many are still in the initial stage. We have a mature production line, strong manufacturing capabilities and a complete supply chain, and we can definitely gain an advantage in this field."

"The tape recorders on the international market have given us important inspiration! We can add recording function, add automatic rewind function, integrate radio function, improve sound quality and make the radio more compact and portable."

"In short, the prospects of this market are unlimited. We can work hard on technology and price and we are fully capable of occupying this market!"

After listening to Director Ye's words, Xie ** nodded excitedly: "Director Ye, if that's the case, then don't we have a chance to become the leader in the global recorder industry?"

"You are still a little naive. Remember the radio a few days ago? Even though it was very popular at one time, it could not escape the fate of being eliminated in the end. The radio is just an opportunity to help establish the brand image, and it cannot become the core product of our group. We must focus on the development of traditional household appliances, and small household appliances are only auxiliary."

"Our factories can work closely with R&D centers. As people's living standards improve, their demand for convenience will also increase. You can visit China, Japan and European countries to see how popular small kitchen appliances such as rice cookers and electric kettles are. These markets have been developed by pioneers, and we just need to follow their footsteps."

"Compared with foreign electrical appliance giants, we have our own advantages, that is, the huge domestic market."

"Director Ye, I understand."

Xie** lowered his head and said a little embarrassedly. When he was appointed as the director of the refrigerator factory, he was very confident and felt that he was the best among his peers.

But after communicating with Ye Chuan (Qian Haozhao), he realized that he still had a lot of shortcomings. Ye Chuan quickly put forward a series of valuable insights, each of which could make the factory flourish.

Ye Chuan said meaningfully: "**, our development is indeed a little slow, but this is not necessarily a bad thing. It shows that we have great potential."

"We can learn from the models of foreign electrical appliance companies and make appropriate adjustments based on our own situation. When China's development is on par with or even surpasses that of the West, our strength will be truly tested."

"By then we will have no ready-made examples to learn from and can only grope our way forward in practice."

After the Spring Festival, Huade Group issued an important announcement:

Huade Refrigerator Factory was renamed Huade Electric Appliance Co., Ltd., and cooperated with Huade R&D Center to start developing radios, air conditioners and washing machines.

Ye Chuan has extremely strict requirements for each branch under the group, and they must operate strictly in accordance with the standards of listed companies. Financial fraud is never allowed, taxes must be paid in full, and the company's internal affairs must be disclosed to the public as soon as possible.

After seeing the announcement from Huade Group, the heads of the state-owned TV factories breathed a sigh of relief. At present, the domestic TV market is becoming increasingly hot, and they have been worried that Huade Group will enter this field.

If Huade launches another disruptive product, can other companies survive?

Just look at the current situation of those refrigerator factories: as state-owned enterprises, they can only barely survive under the pressure of the Huade brand.

Even though many refrigerator manufacturers have incurred losses, the reasons are still unclear.

Huade R&D Center has rich technical reserves, especially relying on 370 core technological innovations brought by Ye Chuan. Combined with years of research by technical personnel, the group will be able to make a lot of money in the future through patent licensing.

Despite his rich technical accumulation, Ye Chuan remained sober. As early as the establishment of the group, he began to integrate the resources of branches and formulated long-term plans, but he never shared them with anyone.

Huade Group's strategic vision is divided into three major industrial directions: automobiles, the Internet and home appliances. If Tino cosmetics are included, it will be four major areas.

All other subsidiaries are supplements to these four core areas. It is particularly noteworthy that Tino has become an insurmountable peak in the global cosmetics industry and is sought after by countless ladies and actresses.

Backed by advanced solar energy technology, Huade is far ahead of its peers in the automotive industry. Even if it is a bit exaggerated to say that it is 50 years ahead, it is at least more than 20 years ahead.

Among them, the Internet industry is regarded as the key to Huade Group's transformation into a capital giant. Since the establishment of Huade Electric Co., Ltd., Ye Chuan has carried out three low-key but far-reaching measures:

First, we introduced a large number of computer talents from China and Japan to strengthen the R&D center team and hired these experts at high salaries to conduct special research;

Second, we will select 200 students to study in the United States, sponsor their study abroad life, and allow them to join Huade Group directly after returning home;

The third is to send 50 people from the R&D center to the United States and Japan to learn about local advanced electronic computers and Internet knowledge.

Combined with the Internet information it has, these measures have laid an unshakable foundation for Huade's future Internet development.

At the same time, Tino Cosmetics began to enter the Chinese market.

Two exclusive stores were opened in large shopping malls in the bustling business district of Beijing, and exclusive stores were also opened simultaneously in Shanghai, Guangzhou, Tianjin and other places, with a total of nine exclusive sales points.

Due to the high cost of nutrient solution, Li Huikui did not introduce skin care and anti-aging products to the Chinese market. Instead, she launched a series of relatively affordable beauty products such as lipstick, eyebrow pencil, eye shadow and blush under the new brand Noyan.

Despite his international fame, Tino is virtually unknown in a place long isolated from the outside world.

However, fashion always has its followers. Whether it is housewives with better living conditions and pursuit of fashion or young students, they are all looking forward to Tino's entry into the Chinese market.

On the day when the Noyan store opened, a long queue formed in the business district early in the morning. This time, the main force became young girls. Everyone's face was full of anticipation and excitement, and they were dressed exquisitely and charmingly.

Looking at the team from the outside, most people were wearing blue jeans and colorful shirts, as if the commercial district had turned into a large fashion show.

"Sister, what do you think of my business strategy? It can not only protect the interests of the Tino brand, but also successfully enter the Chinese market!" Ye Hanyi said proudly.

"Han Yi, I don't think Tino needs to give up the entire Chinese market now. He can try to open two stores in the Beijing Hotel and the White Swan Hotel in Yangcheng. The customers here are either rich or noble, and they may be more willing to accept the price of the nutrient solution."

"My father also suggested this to me, but I think if the business in Beijing store is not good, it may affect the image of Tino brand."

"How do you know if you don't try? I just registered a clothing brand called Harry in the group, focusing on slim-fit suits. Why don't we cooperate?"

"Okay, then how do we cooperate?" Ye Hanyi asked happily.

"We can open a boutique in each of the two locations mentioned above, selling both Tino and Harry's brands, focusing on the high-end market."

During the Spring Festival of **, people from all over the country started a shopping spree, and the business districts and major department stores in Beijing were crowded for half a month.

Ye Chuan saw a business opportunity in this, and just after the fifteenth day of the first lunar month, he sent Xia Zhongyuan to twenty cities across the country to discuss cooperation matters.

Before the end of the first month of the lunar year, Xia Zhongyuan brought back good news.

Upon learning that they were from the Huade Group, all places were very cooperative and agreed to all the conditions as long as they were not too onerous.

Therefore, just after the first month of the Chinese New Year, Huade Group officially started construction in more than 20 locations in more than 20 cities.

Ye Chuan invested a large amount of money and asked the construction team to speed up the construction progress. In less than a month, twenty three-story buildings covering tens of thousands of square meters were completed.

On the same day, these buildings were all hung with plaques of Huade Commercial Building.

As the group's products increased, problems arose in the sales process in supply and marketing cooperatives and department stores.

After all, Huade Group is a private enterprise and is usually at a disadvantage when competing for counters with other state-owned factories.

Even though Huade products are more popular, major department stores will reserve the best locations for state-owned factories, and the locations reserved for the group are often more remote.

Ye Chuan had the idea of ​​building Huade Department Store at that time, but he was a little conflicted.

When he first founded the group, he warned himself not to get involved in the real estate industry no matter what, no matter how much money it could make.

If you enter the real estate industry, you will have to increase leverage to expand. In this case, it will be difficult to control the situation. Once the capital chain breaks, the entire group will be seriously affected.

After careful consideration, Ye Chuan finally decided to build Huade Department Store and take charge of the project personally to prevent uncontrollable expansion.

He tried to downplay the real estate nature of Huade Department Store within the group and conveyed to the outside world that this was a pure direct sales activity of the group's products.

No matter how you explain it, Huade Commercial Building is the first real commercial real estate project in China. After the completion of the commercial building, the shops on the first floor were rented out to the public, limited to catering and retail businesses. The second and third floors were used as specialty stores for the group's products, making Huade Commercial Building a local landmark. Before the opening of the commercial building, the sample manufacturing of tape recorders, washing machines and air conditioners had been completed, and Ye Chuan played a role in the design of the three products.

Except for the tape recorder, which uses the popular silver-grey tone, the washing machine and air conditioner are all white. There is a later view that black and white is an unchanging theme in the fashion world, although it originally refers to clothing.