Siheyuan: Returning to 61 to collect waste

After Ye Chuan gave instructions for a while, he sent Rie Aoi back to Japan with the money. As a Nikon shareholder, she actively organized shareholder meetings, severely refuted dissenters, and used a large sum of money to buy back the shares of these dissatisfied people. Through a series of operations, Rie Aoi controlled 41% of Nikon's shares and became the largest shareholder, while Mr. Rie held 36% of the shares, ranking second; Ye Hanyi held 5% of the shares and was the third largest shareholder.

With the strong support of Aoi Rie, the exchanges between Nikon and Walder Electronics Technology became increasingly close, and Ma Jianshe also went to Japan for further studies. Ye Chuan did not intend to abuse Nikon's position to do anything inappropriate, he just wanted to use money to eliminate the noise maker. Seeing that his future son-in-law did not ask for more rewards for this matter, Mr. Rie felt more at ease.

In recent years, Walter refrigerators have gained a great reputation in the global market, with outstanding performance in both home and commercial and even car products, and the cooperation with Wal-Mart is also quite harmonious. In contrast, the domestic market is relatively narrow, with only two models launched, dividing this vast market with many domestic brands.

As time goes by, the living standards of the residents in the country have improved, and the results of reform and opening up have gradually emerged. At a certain point in time, Ye Chuan plans to re-evaluate the strategic focus and shift the focus of corporate development to the local market. Near the end of the year, Huade launched a new three-door refrigerator. The price was only increased by 10% compared to the ordinary two-door version, but because of its larger capacity and luxurious appearance, it attracted consumers' enthusiasm as soon as it was launched.

During the Spring Festival, people are often willing to spend their entire year's savings to buy everything from new clothing to household appliances. As large household appliances, refrigerators are naturally particularly popular among people. When displayed in supply and marketing cooperatives and major department stores, they stand out from other brands.

In this era, private business had not yet emerged, and supply and marketing cooperatives and state-owned department stores were the main players in the market. During festivals, major department stores were always bustling with people.

In addition to the food counter, the clothing area and the large commodity area are the most popular places for customers. Huade Refrigerator Factory's products have performed well in the market in recent years, but the advantage is not obvious. However, the new three-door refrigerator seems to have broken this situation, and it has been launched in two options: cream white and red.

It may be due to the stubbornness of domestic refrigerator manufacturers that although they also produce white refrigerators, most of them still insist on producing green models. Ye Chuan was confused. He had told these manufacturers through actual sales data that green was unpopular and white was the market's favorite, but they seemed to turn a blind eye.

Of the first batch of 1 three-door refrigerators put on the market by Huade Refrigerator Factory, 5000 were sent to Beijing, of which 3.7 were specifically allocated to Beijing, and the other 5000 were shipped to surrounding cities, while Shanghai received an additional 2000.

Unexpectedly, in just three days, all 5000 three-door refrigerators in Beijing were sold out, even though there were still more than ten days before the Spring Festival. Every day, many customers came to the department store to ask when new three-door refrigerators would arrive, and the supply and marketing section chiefs of various businesses also gathered in Huade Industrial Park, saying that they would not leave until the new refrigerators were delivered.

In order to meet the demand, Ye Chuan had to transfer all the goods originally planned to be sent to Japan, ** and Southeast Asia back to the Beijing market, but the supply still could not meet the demand.

Seeing the enthusiastic people preparing for the New Year, Yang Zhenghui, the director of the garment factory, was so anxious that he jumped up and down. His factory had just been established not long ago and was still in the running-in period, so he could not cope with the peak of New Year shopping in time.

At this time, a clothing wholesale market was opened in Guangzhou, a city in the south of China. The whole country was experiencing a fashion craze. Many small vendors took the train to Guangzhou to purchase goods, and then sold them locally at a higher price. Even so, they still made a lot of profit.

The clothing wholesale market in Guangzhou mainly purchases goods from **, and by the time they arrive in various cities, these clothes have become "fourth or fifth-hand" goods. A pair of jeans can be sold for 100 yuan or even more, and many young people are scrambling to buy them.

After Yang Zhenghui became the director of the garment factory, he realized that the production cost of a pair of jeans was only a few yuan, plus the cost of labor, transportation and equipment, it was only a dozen yuan. At that time, when people's monthly income was generally 60 or 70 yuan, the price of a pair of jeans was equivalent to a month's salary, but the market was still in short supply.

Not only Yang Zhenghui, but even Ye Chuan was puzzled. Young people worked hard for two months, without food or drink, just to buy a pair of jeans. What on earth was this for?

"Dad, you are old and can't understand the thoughts of young people!" Ye Hansu said with a smile.

"Girl, do you dare to say that your father is old?" Ye Chuan also laughed.

Ye Chuan came from the future and had seen all kinds of trends, so he couldn't understand this behavior. After all, in his era, many girls would save money for several months to buy a luxury brand bag. I don't know what the point of doing this is.

He could accept spending two months' salary to buy a mobile phone. After all, a mobile phone with good performance can be used for three or four years, and it is very smooth to play games or browse videos. But he really couldn't understand why his daughter was so obsessed with bags.

Perhaps, as his daughter said, he was indeed a little outdated and it was difficult for him to keep up with the ideas of young people. After several months of study, Ye Hansu's design level improved significantly.

In addition to the regular drawing work, her master showed her a large number of clothing books and managed to find many videos of foreign fashion shows.

Ye Chuan clearly felt that his daughter's dressing style had changed a lot. The once popular jeans no longer attracted her attention, and she was instead keen on wearing clothes designed by herself.

Ye Chuan sighed and said that his daughter was indeed talented in this area, and he could even see her future appearance from her dressing style.

Ye Hansu not only designs clothes for herself, but also for Ye Chuan, Ye Hanyi, Tong Yao, Li Huikuizi and others.

The suit she designed for her father was unique, abandoning the popular baggy style on the market and adopting a more fitted design.

When Ye Chuan put on the suit in front of everyone, Tong Yao and Li Huikuizi's eyes suddenly lit up.

Although he is 46 years old, his face and figure are still like a young man in his twenties. His face has less youthful immaturity but more charm of a mature man.

"Dad, you look so handsome in this outfit. Even if you walk into a university campus, no one will think you are not a student."

Ye Chuan looked at his suit in the mirror and frowned slightly. Although the suit was beautiful, it was still subject to the times. "Ye Chuan, I think this suit looks good."

"Well, your charm is fully displayed." Tong Yao and Li Huikuizi also expressed their agreement.

Ye Chuan pointed to the waist and said to Ye Hansu, "Xiaoxue, I think the waist can be tightened a little bit, it will be more three-dimensional. The neckline can be designed to be smaller, it will look more capable. As for the trousers, they can also be designed to be more fitted, and the extra line can be removed, it will be more natural."

He made suggestions based on the slim-fit suits that will be popular in the future.

"The sleeves should not be too long. It will look better if the shirt cuffs and watch are exposed appropriately. The buttons can be designed to point outwards."

Due to the lack of professional vocabulary in fashion design, Ye Chuan could only make suggestions for improvement based on his own feelings.

The more Ye Hansu listened, the brighter his eyes became.

When she saw her father wearing this suit, she thought it was her best work. However, after listening to her father's advice, she felt that her previous design was simply eclipsed. If improved according to her father's advice, this suit is simply a work of art.

"Dad, how did you come up with that? That's amazing!"

"I just expressed my feelings. The current popular suits are not bad, but they always look a bit like costumes and are cumbersome. If they can be designed to be more slim-fitting, it will not only highlight the male silhouette, but also look neat and tidy, and the overall effect will be better."

"Dad, you are absolutely right. Your suggestions are very pertinent and each one is very valuable!"

"From now on, Dad's suits will be in your hands!"

"No problem, I will make modifications based on your suggestions, and I will definitely satisfy you in three days!"

During the Spring Festival that year, Huade Refrigerator Factory sold more than 50,000 refrigerators of different models, taking a leading position in the refrigerator market.

Because Ye Chuan needs to coordinate all the work of the Huade Group, Yuan Guowei has been appointed as the director of the refrigerator factory, but he is still mainly responsible for the work of the Huade R&D Center.

Deputy Director Xie is in charge of the daily affairs of the factory.

Among the young generation of management talents discovered by Ye Chuan, Yang Zhenghui and Deputy Director Xie were the best and soon became the main leaders of their respective branches. Others needed to continue learning and accumulating experience.

In the mid-20s, China's electrical appliance industry developed rapidly, and the increasingly wealthy people paid more and more attention to the convenience of life.

While working at the refrigerator factory, Deputy Director Xie discovered that it was difficult to establish brand influence with a single product line.

"Director Ye, I think we can consider developing other types of home appliances. The current market is very broad, and we have enough technicians and skilled workers. Just one refrigerator cannot meet the brand's expansion needs in the market."

In fact, Ye Chuan had considered this issue a long time ago, but he felt that the time was not yet ripe. If it were the 90s, he would have more confidence to deal with it.

After thinking for a moment, he said, "**, please communicate with Guowei and let the R&D center start the research and development of washing machines, tape recorders and air conditioners."

"What about TV? I think the most common home appliance on the market is TV."

"There are more than 100 TV manufacturers in China, and each of them has outstanding products. It is not easy to break through in this fiercely competitive market. We might as well open up a new path, and we must also consider the survival of state-owned TV factories."

Deputy Director Xie blinked, as if he resonated with Ye Chuan's words.