Rebirth 07 Becomes the First Internet Celebrity.

"Let's go to the house you rented." Jiang Xue said hurriedly as she packed up the documents she had taken out.

Xu Wenyang now feels like he has lost money and is on a pirate ship.

The rented house was also not far away, so Jiang Xue drove them there.

After arriving at the place, Jiang Xue found that it was a very new community with good public security.

Arriving at the house, Jiang Xue looked around. It had two bedrooms and a living room, and was fully decorated. The decoration was very new, with a large living room. The rent for this location would not be cheap.

Considering Xu Wenyang's style of doing things and his educational experience, he can be considered a rich second-generation.

She wouldn't hesitate to invest 500,000 yuan, but this amount of money is a huge sum for her and her brother.

After several months of hard work, her brother had only this much money in his account. She actually didn't even have half a million in her account at the moment, and she planned to calculate the company's dividends for May and June by the end of June before she could get the money.

She had originally planned to work here at Xu Wenyang's place so that she could subsidize her expenses, but when she saw such a nice house, she decided to shut up.

He probably doesn't think highly of the little money she gives him as a subsidy.

Mei Shi is really a lean camel that is still bigger than a horse. She used to think that Mei Shi looked very poor and about to go bankrupt, and she couldn't bear to ask Mei Shi for promotion fees. Now it seems that she is the clown.

Several people sat down at the dining table in the living room.

"We may still need a financial officer, but the salary is not low. I plan to hire a part-time accountant. I have a financial candidate I have worked with before. Do you have any objections?" Jiang Xue planned to hire the experienced Accountant Ma.

The previous cooperation was quite pleasant.

"Don't each person invest 500,000 yuan? We can hire someone full-time, right?" Xu Wenyang asked puzzledly.

"I have already found an agency to arrange the company and brand in advance. I don't know how long the preliminary preparation stage will take. I'll find a full-time worker when the need arises. Before we make any money, we've got to save on everything we can." Hearing Jiang Xue say this, Liu Qinglin nodded in agreement.

"Okay then." Xu Wenyang agreed reluctantly.

"The next step is the first product. Xu Wenyang, one of the categories you just selected coincides with mine."

"What is it?" Hearing Jiang Xue finally mention the product she was going to make in the future, Xu Wenyang immediately asked in a serious tone.

"Makeup remover oil." Jiang Xue replied.

Xu Wenyang was a little surprised. She thought Jiang Xue would choose cosmetics as the first product to promote, but unexpectedly she chose makeup remover oil.

"The makeup remover products that sell well right now are makeup remover water, right?" Liu Qinglin has also done a lot of research on beauty products during this period. Basically, he made a table and studied some of the categories and products with relatively good sales on Taobao. That's why he was able to say at the first time that the makeup remover products with relatively good sales are makeup remover water, not the makeup remover oil that Jiang Xue mentioned.

"Brother, there is a type of cotton pad in your store that sells very well. Do you know how your customers use it after buying it?"

"Use makeup remover to remove makeup." Liu Qinglin replied.

"I plan to use makeup remover oil as the first shot, so the next shot will be aimed at makeup remover water." Seeing the two people's puzzled expressions, Jiang Xue said, "What is the reason why customers who currently have needs choose toner?"

"It's quite greasy, and it makes my face sticky and eyes glaring. My body doesn't feel refreshed and is greasy after removing the makeup," Xu Wenyang replied.

"If makeup remover has a very serious problem, and this problem is unacceptable to this group of users, can we produce a product that targets this problem and attract this group of users?"

"Makeup remover uses surfactants instead of oil, so its cleaning power is fine. The formula is also very stable. The serious problem you mentioned shouldn't occur." Xu Wenyang said.

"I know that there is nothing wrong with makeup remover itself, the problem lies in the method of removing makeup."

"Cosmetic cotton pads?" Liu Qinglin said hesitantly.

"Yes, you need to use cotton pads, dip them in makeup remover, and physically rub them to remove makeup. However, this method is too violent. Long-term use will damage the skin barrier, causing the skin to deteriorate and become sensitive."

"Next, I will use this as a starting point and post some related posts."

“But when it comes to makeup remover oil, it’s a fact that the makeup remover oil on the market is difficult to use. Moreover, the better-selling makeup remover oils on the market are all made in Japan. Even if we find a OEM factory to make products of the same quality, we won’t be able to compete with them.” Xu Wenyang continued to express his thoughts.

"That's why I said that the first shot should be toner. We need to segment the population and change the track. They make a makeup remover oil for the general public, which can be used by all skin types, while we can target people with sensitive skin and make a makeup remover oil specifically for sensitive skin."

No wonder the idea of ​​using lotion as a target of punishment was brought up. Jiang Xue's suggestion that friction with cotton pads would damage the skin barrier is a valid question, regardless of whether it has any basis.

She raised this question, and sensitive people will take it seriously.

So give up using lotion.

If we launch a makeup remover oil specifically for sensitive skin at this time, we will be able to attract this wave of customers immediately.

Xu Wenyang figured this out and looked at Jiang Xue with admiration.

"I have commissioned Zhenchen Laboratory in S City to streamline the ingredients and reduce the allergy rate based on the formula of Japanese cosmetic oil. Xu Wenyang, you will be in charge of the laboratory next." Xu Wenyang certainly knew Zhenchen Laboratory. It was a studio that had just emerged in the industry, but it had already produced several good patents.

I have to say that Jiang Xue made a good choice by choosing them to sample the makeup remover oil.

Jiang Xue chose Zhenchen because she remembered that a domestic makeup remover oil produced by a brand in the future was the product of this laboratory, thanks to the explosive resource acquisition platform in the future. An industry insider dug out some products produced by this laboratory. As she dug deeper, she and the netizens who watched the video at the time exclaimed that so many domestic brands came from Zhenchen Cosmetics Company.

"We plan to make this product specifically for sensitive skin, so the core of the product is low irritation and reducing allergens. My idea is to simplify some unnecessary formulas to reduce the allergy rate. I checked the ingredient lists of many makeup removers. In order to make the ingredients look good, brands will add some expensive raw materials, but the specific amount is unknown. On the contrary, the raw material formula on the product is a long list, and the more ingredients are added, the greater the chance of causing sensitivity. So we do the opposite and simplify."