Rebirth 07 Becomes the First Internet Celebrity.
Chapter 97 Signed the contract
Jiang Xue took out the partnership distribution contract that she had prepared for her lawyer to draft.
Xu Wenyang has two options. One is to not invest a penny and use his current technology to invest in the company, which will allow him to get a 10% equity stake.
Another possibility is that the company needs to invest 100 million yuan in the early stage, and the other party can invest 30 yuan and get a % equity share.
After Xu Wenyang finished reading it, he threw the document on the table and said unhappily, "Even if I invest 300,000 and get 20%, it's too little. I'd like to invest more money and get a bigger share."
"As the founder, I must ensure my right to speak in the future. I see your value, and I will show you ours."
After saying that, Jiang Xue handed the information she had prepared to Xu Wenyang.
The data in it is the growth rate and sales volume of the two Taobao stores run by her brother.
Especially the second one, a product became popular in a short period of time and the data is very good.
There are also some businesses that Jiang Xue has currently cooperated with, the data after their own promotion, as well as the fan growth rate, the number of views of posts and blogs, etc.
As Xu Wenyang watched, Jiang Xue expressed her thoughts: "First of all, I plan to give up offline business and only do online business."
"We definitely can't do marketing like some big companies and big brands. They have money and can invest in TV ads and magazines. We don't have as much money as them, and our brand awareness is not as loud as theirs. If we choose the same way as them, we will be courting death. So I plan to give up traditional marketing methods and only do online promotion."
"Not only that, I also plan to give up offline sales platforms and focus on online sales. If we do offline sales, the payment period and the payment pressure will drag down the company's cash flow. I would rather use the money we invested in products. So what we need is to become popular overnight and earn the first pot of gold quickly."
Xu Wenyang nodded in agreement.
This is also the reason why he chose Jiang Xue. Her ideas are really too advanced and too progressive.
When many brands did not pay much attention to the online market, she not only saw it, but also gathered some influence.
Jiang Xue is different from traditional brand companies. Choosing online is a shortcut. No one has ever taken this path, and it is still unknown whether it will be successful.
"I told you last time that it is crucial to sell people as a brand and to make a good start in the early stages."
"So you should be able to see how important I am in our current cooperation system."
Xu Wenyang nodded in agreement, but still had doubts: "Your fan base may make a lot of money in the early stage, but a product cannot be a flash in the pan. Your fan base alone is not enough. How can you guarantee the competitiveness of the product in the future?"
Before Jiang Xue spoke, Liu Qinglin, who had been silent, took over Xu Wenyang's question: "I've already said that we will only do online promotion. My sister can't be the only one to do the promotion. If my sister does a good job in the first promotion of the product, and it goes viral, then this product will have a certain degree of popularity and reputation online. As a business, we must seize the opportunity and find more experts who are active on forums and blogs to promote this product."
"Consumers are planted with the idea that the product is good and are planning to buy it. If you don't do offline branding, then you have to layout various online e-commerce platforms. In addition to opening your own brand store, I think you can distribute the product widely and give the profit to some small and medium-sized Taobao stores, and sell the product across the board. Rapidly increase the market share and popularity of the product. When customers see so many sales channels, they will trust it more and place orders."
"Some merchants are profit-driven and are on the sidelines. In the early stages, we may need to contact these merchants to put our products on the shelves. Later, if some merchants sell well, they will contact us proactively." This experience is the conclusion Liu Qinglin drew through the sale of makeup cases.
His boxes were sold through wholesale channels this year and he finally started to make real money. When the boxes were first made, Jiang Xue asked him to apply for a patent for their appearance, and he posted the patent photos in the store.
The owner of the cooperating factory knew about this, but seeing how large his shipments were, he couldn't help but ask him if other people wanted to order the makeup case. He didn't refuse, but said to the factory owner, "If they order it, just take it. I'll wait until they start selling it and then sue him. I can still make some money." His joking tone shocked many people.
So there are no counterfeits on the market for the time being, but some wholesalers have contacted him to buy wholesale.
He sold out several batches wholesale, and other merchants began to appear on Taobao to sell the products together. He initially thought that this would have an impact on the sales of his store, but later he realized that he was overthinking it.
The effect will be different if one person sells this product and if five or ten people sell it together.
The exposure is different.
The market was bigger than he had imagined, and his total shipments were greater than before.
Liu Qinglin thinks that this model can be used to improve the future sales of her sister's cosmetics by changing its format.
Jiang Xue looked at her brother in agreement. Her brother's idea coincided with hers. If she wanted this product to last on the market, Jiang Xue also thought of a common model in later generations: distribution,
Her brother's method is similar to distribution.
After reading the information, he also listened to what Jiang Xue and his sister said.
"Twenty is too little, you should add some more. As for the money, I can invest five hundred thousand." It was exactly the entire balance on the card his father gave him.
"How about this, the three of us will invest 500,000 each, with you accounting for 30%, my brother 30%, and me 40%. " After Jiang Xue finished speaking, she saw that Xu Wenyang did not react as much as before, and it was obvious that he accepted Jiang Xue's allocation.
"If there is no doubt, then it is decided."
"Sure." Xu Wenyang replied.
"Okay." Liu Qinglin listened to his sister. He just happened to have that much money in his account. He couldn't help but think that he might give Xu Wenyang 30% at first, starting with a lower amount and then gradually increasing it. If he gave 30% at the beginning, the other party might still think that 30% was too little and want more.
Now, Xu Wenyang also happily agreed to the 30% mark.
"Then it's settled. We need to sign a formal contract to bind each other." After saying that, she took out three copies of the contract. She filled in the required investment amount and the company's share, signed her name on all three copies, and then handed the pen to the two people. They flipped through it and signed their names.
"It's signed. We're in the same boat now. Our first priority is to find an office space. Brother, have you looked for a suitable office some time ago? Don't look for one that's too big. Money should be spent wisely."
"Then don't look for it. I have rented a house. You can work from my home first." Xu Wenyang said.
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