Rebirth 2006, creating a super consortium

"Robin, due to the impact of Weibo's launch, Tieba has experienced a rapid loss of users. DAU (daily active users) has dropped to around 680 million. Compared with the average DAU of around 1600 million, the loss share has exceeded 60%..."

The gentle Li Yanhong was sitting in the conference room of Baidu, patiently listening to the report from Huang Wen, the vice president in charge of Tieba products.

The situation is not optimistic! The stock price is going to be bad!

This was Li Yanhong’s first thought after carefully listening to Vice President Huang Wen’s report!

At this time, Baidu had been listed for less than a year, with a market value of US$28 billion, making it the second largest Internet company in China after Penguin. It was a time of great glory.

But at this moment, a social platform of unknown origin suddenly snatched more than half of Tieba's DAU. Who can withstand this?

Li Yanhong frowned, looked up and glanced at the executives in the conference room, and said in a somewhat inappropriate manner: "In the past ten days, Weibo advertisements have been everywhere.

So who can tell me where this Weibo TMD came from? Why does it have such strong capital? "

Hearing Li Yanhong's inappropriate question, all the Baidu executives present shook their heads silently and said nothing.

Because they don’t understand where Weibo came from.

"What the hell is going on? Our competitors are constantly eating into our Tieba user share, and we don't even know the most basic information about it?

So what should we do next? Let them cannibalize our users? Then what? Just shut down the Tieba product, right? "

Li Yanhong stood up angrily and slammed the table, then started to scold the executives present.

It is obvious that he no longer cares about his usual elegant demeanor.

Vice President Huang Wen raised his hand and said bitterly: "Robin, this is my fault! I can..."

Li Yanhong raised her hand and interrupted Huang Wen, saying quickly: "This is not only your dereliction of duty, but also the dereliction of duty of everyone present! But I don't want to hear this now!

I need someone to come forward and dissect the specific situation of Weibo with everyone, and then discuss a response plan!"

Li Yanhong was protecting his favorite general Huang Wen and not letting him continue to take the blame.

Huang Wen realized that he had almost made a fool of himself when he heard this, so he immediately shut his mouth and remained silent.

Li Yanhong glanced at the executives in the conference room again and found that no executive was willing to speak up. He shook his head in disappointment and said in a deep voice: "I will give you 24 hours! You must find out everything about Weibo and the company behind it within 24 hours!

If you can do it, the merits and demerits will offset each other!

If you can’t do it, you will be punished later!

That's it, let's break up the meeting! "

After saying that, Li Yanhong angrily walked out of the meeting room.

Li Yanhong's tough attitude made the executives in the conference room look at each other in bewilderment...

July 7.24, 20:06, SEG Technology Park, Huaqiangbei, Shenzhen, Penguin Technology Company conference room.

"So Weibo's registered users have exceeded 1500 million? Is it heading towards 2000 million?"

After listening carefully to COO Zeng Liqing's introduction to the Weibo situation, Ma Huateng raised his gold-rimmed glasses and asked slowly.

CTO Zhang Zhidong shook his head, pointed at the laptop screen in front of him, and said, "Let me correct you. It's not that we are rushing towards 2000 million registered users, but that we have already exceeded 2000 million registered users! The celebration page just appeared on the Weibo homepage."

"what?!"

"Is this true? Isn't this too exaggerated?"

"How can it be!"

"Isn't this too fast?"

Several shocked voices were heard in the conference room instantly.

Obviously, the speed of Weibo's development has subverted the imagination of Penguin executives.

Ma Huateng was also shocked. He pursed his lips quickly and asked in a deep voice, "Which of our products has Weibo had the greatest impact on?"

Zeng Liqing immediately gave the answer: "QQ space!"

QQ Space is a personalized space function launched by Penguin in 2005. It is specifically designed to compete with blogs. The effect is very good. It not only attracted a group of new users to register for QQ, but also greatly improved the user retention rate.

[Please visit my page when you have time] became the most fashionable phrase in 2006.

Ma Huateng nodded slightly, looked up and glanced at the executives in the conference room, and asked directly: "Do you understand the situation of Weibo? Then tell us what you think!"

“Just copy it!”

"Acquisition!"

"Let's take a look first. Actually, Weibo and our QQ space are not the same thing."

...

As soon as the words were spoken, several ideas instantly came to the fore in the conference room, but soon, the ideas of copycat and acquisition quickly became the mainstream.

After seeing this, the five penguins looked at each other.

Ma Huateng nodded slightly and made a decision in an instant: "Stop arguing! Martin (Liu Chiping), you will be responsible for the acquisition business!"

Liu Chiping nodded to show that he understood, and then asked, "Pony, what's the price?"

Ma Huateng turned his head and looked at CFO Zeng Zhenguo: "Zhenguo, tell me about Penguin's retained funds."

"The current available funds in the Penguin account are RMB 9.66 million."

Upon hearing this, Ma Huateng raised a finger towards Liu Chiping and said calmly: "Martin, I'll give you 100 million. If you can do it, it will be good for you, me and everyone else!

If you can’t handle it, report it immediately, and we will destroy Weibo!”

Liu Chiping laughed and said, "No problem. Tomorrow I will go to Weishidai Company in Futian District and talk to their boss Anxin about the acquisition business."

"very good!"

Ma Huateng nodded with satisfaction, then turned to look at Zhang Zhidong: "Zhidong, how long does it take for the technical department to copy a Weibo account?"

Wow, the authentic penguin style is clearly revealed!

Zhang Zhidong did not answer immediately. After thinking for a while, he slowly said, "We need to study the technical structure of Weibo. In about half a month, we will be able to create our own Weibo account."

Ma Huateng immediately shook his head and said firmly: "10 days! If it's later, the daylily will be cold!"

Zhang Zhidong showed a trace of difficulty on his face, but he quickly gritted his teeth and said, "As long as you give me enough manpower, 10 days is 10 days!"

"Give me whatever you want! Just go and do it!"

Ma Huateng agreed very readily, and then he glanced sharply at all the executives in the conference room, and said faintly: "I hope Boss An will be sensible and not stand in the way of our Penguin! Otherwise, what awaits Weibo will be a complete crushing force from Penguin!"

The Penguin Group in 2006 was so domineering!

When faced with the domineering Penguin, countless Internet startups were either incorporated or lost in the long history of the Internet...

Almost no surprises!