Rebirth 2006, creating a super consortium

"We need to talk, Zhao Rui, you go first!"

After An Xin brought the two of them back to the CEO's office and sat down, he went straight to the point.

Zhao Rui smiled and nodded, and after quickly organizing his thoughts, he began to speak: "From the current registration data, Weibo's marketing promotion plan is obviously very successful!

If we make model calculations based on the current registration data, it will not be a problem to break through 24 million users within 2000 hours, and we can even touch 2500 million!

We are steadily advancing Weibo's marketing and promotion plan.

However, our marketing department believes that the current marketing promotion plan is not thorough enough and needs to be further diversified!"

An Xin nodded and asked, "Does the marketing department have a specific plan?"

“The marketing department currently has two plans!

First, invite media to join Weibo. This will not only attract new users through media channels, but also enrich Weibo’s content library and maximize user retention.

Second, we should deeply participate in the production of hot variety shows. We should not miss any opportunities in sponsorship, title sponsorship, and bundled marketing. The advantage of doing so is that we can attract a large number of young new users and increase the participation of existing users. The activity rate will definitely not be low! "

After listening to the two plans, An Xin did not speak immediately, but lowered her head and fell into thought.

After a long while, An Xin looked up at Zhao Rui and said, "These two plans are good. Please submit a complete report to me within three days on the specific operational ideas. Remember to include the marketing expenditure as well."

"It won't take three days. The Marketing Department can submit the plan report to you for approval this afternoon!"

An Xin gave Zhao Rui a thumbs up and praised him with a smile, "Very good! This shows that the marketing department is very capable!

By the way, let me give you a marketing idea, do you think it will work? "

Zhao Rui immediately straightened his sitting posture and said seriously: "All the marketing ideas you mentioned before have been proven to be perfect, so the marketing department has been looking forward to your new marketing ideas!"

After hearing Zhao Rui's compliment, An Xin smiled instantly, pointed at Zhao Rui with her finger, and said with a smile: "You, keep playing these fancy tricks on me!

Okay, let’s get back to the topic!

I want to launch a new marketing plan: KOL training plan!

Zhao Rui, do you know what a KOL is? "

Seeing Zhao Rui shook his head, An Xin could understand and immediately began to explain: "KOL, key opinion leader, key opinion leader.

To put it simply, they are social influencers or people who have a say in a field.

What we have to do is very simple, let’s take the hottest non-mainstream as an example.

Can we create some Weibo KOLs with different styles to generate fission marketing among non-mainstream groups?

Not only non-mainstream groups, but also game player groups, different celebrity fan groups, TV, movie, music fan groups, etc. can actually be operated in this way.

Even for porn fan groups, we have to create relevant kols!

Anyway, we will create KOLs for whatever has the most traffic.

Don’t let go of those with relatively small traffic either. You can attract people through hype marketing first!

In short, we must try our best to create Weibo KOLs in all fields and all groups!

Zhao Rui, do you understand? "

Zhao Rui nodded excitedly, and then said excitedly: "Boss An, your KOL training plan is amazing!

The marketing department will definitely understand the core content and then implement the relevant KOL training plan!"

"very good!"

An Xin nodded with satisfaction, then turned to look at He Weidong and said, "Weidong, this KOL training plan requires the cooperation of the technical department. How is the development of Weibo 1.1 going? Especially the super topic function!"

He Weidong cleared his throat and began to speak: "Mr. An, not only the super topic function, but all the functions of Weibo 2.0 have been developed and all technical tests have passed, and they can be launched at any time.

In addition, the development of Weibo 3.0 and Weibo 4.0 is being accelerated, and it is expected that all development and testing work for Weibo 3.0 will be completed within 15 days.

The Weibo 4.0 version is a bit troublesome because it involves mini-game features, so it may take more than a month."

An Xin frowned and immediately asked, "What's the difficulty?"

“We don’t have any technical personnel related to games, so…”

"Recruit! We are not short of money, just recruit if we need someone! If we can't recruit anyone, just poach someone from the same industry! In any case, we must not delay it any longer!"

An Xin interrupted He Weidong and gave orders in a domineering tone.

He Weidong nodded immediately after hearing this and said, "Okay, I'll take care of it right away!"

"Ok, then go ahead and do your work. I'll be in the office all day. Come and see me if you have any questions."

After An Xin finished speaking, they waved to each other. After the two of them left the office, he walked to the sofa and lay down, slowly falling asleep...

-

[Fuck, Huang Xiaoming replied to my comment!!!]

This post with three exclamation marks in the title directly ignited Huang Xiaoming's Baidu Tieba, and countless fans flocked to it and expressed their envy in the post!

【Ahhhhhhhh, why doesn't Xiao Ming reply to me! 】

[md, OP is so lucky! ]

[Xiao Ming posted several Weibo posts today and replied to many fans. He is very kind! ]

[If you don't understand, just ask, which website is this, and why is there Huang Xiaoming? ]

Someone in the building soon popularized Weibo for him...

Not only Huang Xiaoming's Tieba, but also all the fan gathering places of celebrities who have settled in Weibo have posts with similar content.

These posts are posted both spontaneously by fans and by Weibo trolls.

Anyway, the point is to highlight its pervasiveness and promote Weibo to the greatest extent possible to achieve the purpose of attracting traffic.

At this time, some posts with very different styles appeared in Nie Yuan's forum, who is also one of the four young stars in the entertainment industry.

[The other three have joined Weibo, why hasn't Brother Yuan joined yet? ]

[Maybe it will be settled in the future]

This is a normal fan's reply.

[Yeah, why can other people talk to their idols directly, but we can't? ]

This is the normal doubt of fans.

[Yuan Ge is aloof and cool, he must maintain his image and never talk to fans, it's too low]

This is suspected to be a reverse role.

[Don’t worry about Brother Yuan, there are a lot of celebrities on Weibo, go and have some fun]

Well, this is Weibo water army.

[Don't worry, Yuan Ge's management team has already contacted Weibo officials and will be on the platform soon! ]

There's no need to look, he must be someone from the agency team.

In addition to Nie Yuan's forum, similar posts have also appeared in forums or fan gathering places of other celebrities who have not yet joined Weibo.

Of course there are posts from fans expressing doubts and urging others to do more, but there are even more promotional posts from Weibo's troll army trying to take advantage of the situation.

The purpose is to mobilize fans to form public opinion and force celebrities to contact Weibo to handle the entry matters.

Weibo's comprehensive marketing and promotional campaign directly led to a huge explosion of Weibo, which had just been launched, and completely detonated the entire Internet...