Rebirth in 1985

Chapter 814: All-round success (Part 2)

There are many industries related to the retail industry, for example, the beverage industry under the retail industry is a very important industry. Just look at those supermarkets and hypermarkets and you will know that beverages always occupy a large space.

As for the Phoenix Group, it seems that it has also been involved in the beverage industry. Well, not only that, but also a lot. The first beverage industry that Lu Shaohua got involved in was China's Jianlibao carbonated beverage. There was a certain degree of difficulty in acquiring this company at that time, but with Chu Lei's intervention, it was finally successful.

In Lu Shaohua's previous life, Jianlibao was only popular for a few years and then disappeared from the market. However, due to Lu Shaohua's intervention, Jianlibao has completely changed and has now become a major brand. Although it cannot be compared with Pepsi and Coca-Cola, Jianlibao will always be the number one brand in China.

Of course, the reason why Jianlibao has been able to achieve success is because of Phoenix Supermarket. As for the products of its own group company, Phoenix Supermarket always takes special care of them. There is only Jianlibao in Phoenix Supermarket, and no other brands of beverages. Phoenix Supermarket has branches in almost most cities in China. This has led to Pepsi and Coca-Cola occupying less than 20% of the market share in China.

It is undeniable that Phoenix Supermarket is successful in China and is a well-deserved retail giant in China. As for foreign retail companies wanting to compete with Phoenix Supermarket, it is almost impossible because Phoenix Group has such a good reputation in China.

It is precisely for this reason that Jianlibao also became successful. However, Lu Shaohua is very clear that this is far from enough. Compared with Pepsi and Coca-Cola, Jianlibao is only successful in China. As for overseas, the Jianlibao brand cannot be seen at all.

Back then, Lu Shaohua acquired Jianlibao Company for two main reasons. One was that he couldn't bear to see Pepsi and Coca-Cola go bankrupt, and the other was that he didn't want to see a Chinese brand decline, so Lu Shaohua decided to acquire Jianlibao Company.

After all these years of development, Jianlibao Company has not declined. On the contrary, it has an unparalleled influence in the country. However, this is far from enough. In Lu Shaohua's vision, he wants to push the Jianlibao brand to the top, so that it can compete with Pepsi and Coca-Cola both domestically and internationally.

Now, Lu Shaohua is finally going to enter the overseas market in the retail industry. If Lu Shaohua succeeds, the Jianlibao brand will be promoted accordingly. If Lu Shaohua can acquire Walmart, he can terminate the contracts with Pepsi and Coca-Cola and put Jianlibao beverages in Walmart's branches.

Just imagine what would happen if all branches of Walmart, the global retail giant, put Jianlibao drinks on the shelves. Undoubtedly, the Jianlibao brand would become famous throughout the entire continent overnight, while the market share of Pepsi and Coca-Cola would shrink by more than half. The only stores they could cooperate with would be Carrefour and some small supermarkets.

Lu Shaohua owns shares in both PepsiCo and Coca-Cola. If Lu Shaohua wants to use Jianlibao to compete with PepsiCo and Coca-Cola, then Lu Shaohua will have to withdraw from the two companies.

According to Lu Shaohua's past practice, he would not withdraw even if his own products competed with the products of the company in which he owned shares. However, the beverage industry was obviously different from others. Once Jianlibao entered the market, the two major companies, Pepsi and Coca-Cola, would shrink and might even go bankrupt.

What? Bankruptcy?

If they really go bankrupt, Lu Shaohua will lose all his money, so withdrawal is necessary. What's more, Lu Shaohua bought the shares of the two companies at a low price. With the development over the years, the stock prices of the two companies have undergone earth-shaking changes. Selling the shares can also bring Lu Shaohua a huge fortune.

“Just think of it as a long-term investment…”

This is what Lu Shaohua thought.

……

In addition to the carbonated beverage industry, Lu Shaohua is also planning another thing, that is, tea beverages. Four types of tea beverages are produced in the Phoenix base. If carbonated materials enter the overseas market, can tea beverages also be promoted?

I have to say that this is a problem. After all, the reason why tea drinks have the word "tea" in their name is because they contain tea ingredients. As for tea, it seems that only Chinese and Japanese like to drink tea, and it seems that people abroad do not eat tea.

It is for this reason that Lu Shaohua had to consider whether tea beverages could open up the market abroad, or whether Lu Shaohua should change the taste to make foreigners adapt to it, so that tea beverages can successfully open up the foreign market.

Lu Shaohua doesn't like to fail. Once he decides to do something, he must succeed.

The same is true for opening up overseas markets for tea beverages. If you are prepared to open up overseas markets, you have to succeed. Lu Shaohua does not want the word failure to appear in his dictionary.

Therefore, there will be a survey result before this, and then a series of operations will be carried out, and only when there is certainty will it be decided whether to promote it.

Well, it is not certain whether tea beverages will be promoted for the time being, but there is more than one industry that has close ties with the retail industry, there is also the transportation industry.

Lu Shaohua knew very well that if he were to enter the retail industry, domestic Chinese food would be the first choice. After all, its cost was relatively low. And since it was shipped abroad, transportation had to be guaranteed, so the transportation industry would have to keep up.

There is a shipping company within the Phoenix Group. This company has been developing well so far and has a wide range of business. However, it is far less than those shipping giants. So when Lu Shaohua decided to enter the retail industry, the shipping industry was also put on Lu Shaohua's agenda to expand its scale.

However, to what scale the business should be expanded is a question that Lu Shaohua needs to consider. But if you look at Lu Shaohua's character, you will know that if you don't do it, don't do it. If you do it, do it as big as possible. Therefore, making the shipping industry develop to its peak seems to be Lu Shaohua's goal.

In a word, Lu Shaohua doesn't want to be the *** or the third in command. If he wants to be someone else, he wants to be the biggest. In other words, I am the one who calls him the ***, and no one dares to say that he is the boss.

……

In addition to the shipping industry, Lu Shaohua has another consideration, which is the air transport industry.

The air transport industry emphasizes speed, but the disadvantage of the air transport industry is that the cost is too high. Ordinary things cannot be transported by air, and only high-value items can be transported by air.

However, Lu Shaohua was considering whether he could reduce costs and allow those mid-range items to enter the air transport industry? Well, as for low-end items, forget it. A plane carrying dozens of tons is not enough to cover the cost.

Reducing costs is a difficult problem. Of course, it is not impossible. If Lu Shaohua is willing to set up an airline and transport his own company's products to form a one-stop service, it seems that a lot of costs can be reduced.

Speaking of airlines, we have to mention airplanes. Many years ago, Lu Shaohua cooperated with the country and invested in an aircraft manufacturing base. As the years passed, the product seemed to be close to being released.

Yes, even though Lu Shaohua seldom cares about the affairs of the aircraft manufacturing base, he has been receiving reports from his subordinates and has learned about the situation there. Now it has entered the test flight period and is almost coming to an end. The first super-large passenger aircraft is about to be launched.

That’s right, it is an extra-large passenger aircraft, not an ordinary passenger jet. If it were an ordinary passenger aircraft, the manufacturing base would have produced it long ago, put it on the market long ago, and accepted orders from many airlines.

It is obvious that Lu Shaohua had a big purpose in mind when he established that manufacturing base.

Boeing, this company is well-known both in Lu Shaohua's past life and now. It is the world's largest aircraft manufacturer and the first choice for airlines in various countries to place orders.

At the same time, Boeing is also a well-known military-industrial company in the United States. In addition to developing passenger aircraft, they are also responsible for the research and development of US military aircraft. It can be said that this company is a semi-official company.

According to Lu Shaohua's ambition, he established an aircraft manufacturing base obviously targeting Boeing. If I can't compete with your military business, then I will compete for your passenger aircraft business. Lu Shaohua wants to build his aircraft manufacturing base into the world's largest and most famous.

But then again, it seems difficult to build such a base. After all, Boeing is already a very famous company, and it is not easy to compete with it.

However, Lu Shaohua has confidence, absolute confidence.

As for where his confidence comes from, there is no doubt that Lu Shaohua's confidence comes from his skills and the powerful technology he holds in his hands.

In the military industry, Lu Shaohua has more advanced technology than any other country in the world. Military aircraft are slightly different from civilian aircraft, but the principle of understanding one thing applies to all, so the civilian aircraft developed by him does not seem to be that bad.

Oh! No, it's not that bad, it's definitely stronger than that.

The overwhelming power of technology, this is Lu Shaohua's advantage.

It is precisely because of the advanced technology that Lu Shaohua dares to label the civil aircraft he manufactures as "I dare say I am second to none and no one dares to say I am first" and set the goal.

This is another ambitious goal. It is undeniable that Lu Shaohua is such an ambitious person. He is ambitious not only in one thing, but in everything. In Lu Shaohua's dictionary, either don't do it, or do the biggest one.

To put it bluntly, if Lu Shaohua wants to achieve success in business, he must become the biggest in every industry he gets involved in and fulfill his vision since his rebirth.

This is the pinnacle of the so-called economic empire in Lu Shaohua’s mind, and it is also the last stage of the economic empire in Lu Shaohua’s mind.

In short, what Lu Shaohua wanted to emphasize was four words: all lines are in the red.

……