Rebirth in 1985

Chapter 813: All-round success (Part 2)

The Rolls-Royce brand is world-famous and is almost a symbol of wealth and power. Lu Shaohua also bought a Rolls-Royce car at the beginning. Later, when the Phoenix Car appeared, Lu Shaohua gave the car to Lu Jiayao, Lu Shaohua's father. He used the car until it became worn out. Then Lu Shaohua gave a luxurious Phoenix Car to his father.

It can be imagined that Lu Shaohua highly respects the Rolls-Royce brand. Lu Shaohua has long thought about adding Rolls-Royce to his account, but Phoenix Automobile has just started to develop and Rolls-Royce has not encountered any crisis, so Lu Shaohua has not taken any action.

Of course, part of the reason is that Lu Shaohua had no intention of focusing on this. In the previous few years, Lu Shaohua had been planning the Asian financial crisis. After the Asian financial crisis, Lu Shaohua put the construction of an Internet empire on the agenda.

There is no need to say much about what happened next. Lu Shaohua went to Africa, completed his hegemony, controlled seven small African countries, and gradually developed those seven countries. Now that Chen Guobang has finally participated in the construction of the seven African countries, Lu Shaohua can finally focus on the business aspect with peace of mind.

Yes, when Lu Shaohua learned that Chen Guobang took the initiative to participate, he felt relieved, because in Lu Shaohua's vision, he would concentrate all his energy in the next few years to develop the industries under Phoenix Group.

Lu Shaohua included the acquisition of Rolls-Royce cars in his goals.

But then again, it is still difficult to acquire Rolls-Royce, but Lu Shaohua is not afraid. He believes that the employees in Phoenix Group can acquire Rolls-Royce. He only needs to give an order and the people below should take action.

Lu Shaohua was not worried about the acquisition of Rolls-Royce at all, which led to Lu Shaohua not focusing on this, but putting all his attention on the car as a whole.

If he manages to acquire Rolls-Royce, plus Phoenix Motors, Toyota Motors, and Toyota's Lexus brand, then Lu Shaohua will own four car brands.

What kind of existence is it that a company owns four very famous car brands?

Apart from anything else, the Phoenix car brand alone has shocked the world, because Phoenix cars are truly the best of the best, and are the first choice of many people whether in terms of performance, design, or price.

Now, with the addition of a world-class brand, Toyota, Phoenix Automobile Company has undoubtedly raised its status to a higher level. If the world-famous brand Rolls-Royce is added, Phoenix Automobile Company will definitely be the leader in the world's automobile industry and a dominant automobile manufacturer.

Isn’t this what Lu Shaohua wanted?

In Lu Shaohua's vision, he wants to develop all the industries involved in his company into world-class overlords and giants. No one dares to say they are the first and no one dares to say they are the second. Once Lu Shaohua's vision is completed, the automobile industry will enter the era of Phoenix Automobile.

Well, this is just Lu Shaohua’s plan. There is still a long way to go to achieve Lu Shaohua’s expected goal.

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Lu Shaohua has plans in the automotive field, but what about other areas?

You should know that Lu Shaohua's Phoenix Group is a diversified group company that involves many industries, such as retail. Phoenix supermarket chain is the representative of the retail industry of Phoenix Group.

However, the current Phoenix Supermarket is only limited to the domestic market. Although branches have been opened all over the country, this is far from achieving Lu Shaohua's goal.

On the other hand, Walmart, an American and even global retail giant, has branches in more than a dozen countries around the world, while Phoenix Supermarket is limited to China, which gives Lu Shaohua a headache.

It’s not that the people in Phoenix Supermarket are incompetent. On the contrary, Lu Shaohua believes that Lu Jiahui, Lu Shaohua’s fourth uncle, has shown his abilities after working in the business world for so many years, but has not been able to keep up with the international standards.

When talking about Lu Jiahui, we have to talk about the proposal he made to Lu Shaohua. At the Spring Festival party two years ago, Lu Jiahui once proposed to Lu Shaohua that Phoenix Supermarket could integrate with the international standards and develop overseas business, but Lu Shaohua did not agree due to overall considerations and said to postpone it for a while.

However, at that time, Lu Shaohua still asked Lu Jiahui to pay more attention to the situation overseas, and asked Lu Jiahui to prepare a plan. When he thought the time was ripe, he would present the plan and then enter the overseas market at lightning speed.

In fact, the so-called ripe time that Lu Shaohua mentioned was due to his personal relationship. There was no other way. During the family gathering two years ago, Lu Shaohua was busy with the Asian financial crisis, and during today's family gathering, Lu Shaohua was in Africa and did not go home, so it was kept dragging on and he did not ask Lu Jiahui about the plan.

Now that Lu Shaohua has some free time, it seems that Phoenix Supermarket’s expansion into overseas markets has to be put on the agenda.

However, Lu Shaohua still had to consider one thing, which was the issue of competitors. There was no doubt that if Phoenix Supermarket wanted to enter the overseas market, it would inevitably encounter obstacles and the pressure would be great.

Lu Shaohua often mentions that competitors are enemies. If Phoenix Supermarket wants to share the big global pie, then Walmart, the global retail giant, will definitely be the first to stand up and oppose it.

As for the second one, it should be Carrefour, the number one retail company in Europe and the second largest in the world. They should also stand up to oppose it at the first time, because Phoenix Group is too powerful. If Phoenix Supermarket wants to enter the overseas market, they have reason to believe that Phoenix Group will be their most powerful opponent.

It seems to be a common tactic in business to strangle the opponent in the cradle before it grows up. Lu Shaohua seems to use this tactic often. Lu Shaohua can say with certainty that they will deal with Phoenix Supermarket.

This is a relatively large obstacle. If Lu Shaohua does not resolve it, Phoenix Supermarket will face great difficulties in entering the overseas market.

Fortunately, Lu Shaohua was not unprepared. On the contrary, he was well prepared. After all, he had China behind him. The products produced in China were very cheap. As long as he controlled the quality, Lu Shaohua would have a considerable advantage.

In addition, Lu Shaohua holds more than 10% and nearly 20% of Walmart's shares. If Walmart dares to stand up and oppose it, these shares in Lu Shaohua's hands will play a big role.

Of course, Lu Shaohua was not stupid enough to take it out publicly. Those were shares he had secretly acquired. The reason why he thought it would work was because Lu Shaohua wanted to control the entire Walmart company and have absolute controlling rights.

I heard it right, and it wasn't that Lu Shaohua was arrogant. Lu Shaohua was confident that he could acquire more than 51% of Wal-Mart's shares and make Wal-Mart a subsidiary of Phoenix Group. As for how to acquire Wal-Mart, Lu Shaohua already had a rough plan in his mind, and it could be implemented as long as it was perfected.

Well, next up is Carrefour.

To be honest, Lu Shaohua felt very regretful. He regretted that he did not acquire the shares of this company when he had money. As time passed, the market value of Carrefour was increasing little by little. If Lu Shaohua wanted to acquire its shares at this time, the cost would be quite high.

Although Phoenix Group seems to be in great prosperity, its actual financial situation is not very optimistic. As early as after the Asian financial crisis, Lu Shaohua calculated that the finances of Phoenix Group would be a bit tight. Finally, Lu Shaohua launched two major futures plans for gold and oil.

Originally, the two major futures plans of gold and oil could make a lot of money, which could maintain the development of Phoenix Group and leave a lot of money. However, Lu Shaohua also has uses for the remaining money, for example, to strengthen the various industries under Phoenix Group, which also requires money.

Lu Shaohua had thought of the plan to strengthen the various industries under his control long ago, and it was because of this that Lu Shaohua allocated the funds. This allocation was that the money earned from the gold futures and oil futures plans, in addition to the normal investment of Phoenix Group, would be used to develop other industries.

Unfortunately, in terms of developing the retail industry, the funds allocated by Lu Shaohua were used to acquire shares of Walmart. Carrefour was not included in Lu Shaohua's plan, which was also the reason why Lu Shaohua did not want to take action against Carrefour.

But then again, if Lu Shaohua had absolute control over Wal-Mart, and with the rise of Phoenix Supermarket, it seems that he would not have to worry about competing with Carrefour, right?

Walmart is the world's largest retailer, while Carrefour is the second largest. If these two companies fight, it is still unknown who will win and who will lose. However, one thing is certain: Walmart must have a huge advantage to be the world's number one.

What if Phoenix Supermarket is added? Although Phoenix Supermarket is limited to China, its background is Phoenix Group. If such a company joins hands with Wal-Mart, Carrefour will have to give up.

Wal-Mart, this is a key.

Whether Lu Shaohua can acquire more than 51% of Walmart’s shares is related to the success or failure of Phoenix Supermarket’s global strategy.

If the acquisition is successful, it will become a powerful alliance. If the acquisition fails, Phoenix Supermarket will have to fight all the way and carve out a bloody path to the altar.

Yes, this is the method used after failure. Anyway, Lu Shaohua is determined to put Phoenix Supermarket on the altar. Regardless of success or failure, Lu Shaohua will make Phoenix Supermarket stand at the top of the world, on the global altar.

Lu Shaohua had already decided to put Phoenix Supermarket on the altar, but what about the industries related to retail? Should Lu Shaohua let them develop in unison?

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