Become the richest man in the world starting from the rebirth of college entrance examination

Nasdaq opens at 9: p.m. in Beijing.

Sina's stock, which closed at $1.6 on the previous trading day, fell to $1.4 at the opening, a drop of 9.5%! Sina's top management almost fainted when they saw this opening price. The last time such a big drop occurred was when the Internet bubble burst, and now the Internet is recovering worldwide...

Because Sina just launched its wireless business in April, its stock price has only recently started to pick up, and it has been rising for many days. But it suddenly plummeted at the opening today, which not only made Sina's top management unacceptable, but also stunned many small investors.

The overall market value of Sina is currently low, mainly because in the eyes of investors, its products are too single and most of its business is on portal websites. Its historical stock price surge only began after the domestic wireless business skyrocketed, but if you want to wait for this opportunity, you have to wait until at least the second half of 2003. Therefore, Sina's current stock price is only supported by portal websites.

One quarter of the website's traffic was blocked, which is definitely a very significant negative impact on the investment market. The U.S. stock market is highly open, and once major negative news comes out, short sellers will flock in. In this case, it is almost certain that a 9.5% drop at the opening is just the beginning.

Sina's management was dismayed by the market's reaction. They were still in the conference room until 1.39 o'clock in the evening, keeping a close eye on the stock price and reassuring investors on the phone. By then, the stock price had fallen all the way to 1.40 and the 13.2 mark had also been breached. The stock price has now fallen by %, which can be described as an avalanche.

Short sellers are still rushing to enter the market, which is simply a feast for short sellers. The only regret is that Sina's plate is too small, there are too many monks and too little meat, so it cannot have a big meal.

Zhou Hao also paid attention to Sina's stock price. He didn't know how to trade stocks, nor did he understand Nasdaq's tactics. However, he was not surprised by Sina's stock price falling by 13.2%. Although Zhou Hao didn't know much about U.S. stocks, he was familiar with the trends of some American high-tech companies and knew that Nasdaq didn't have 10% daily price limits. As far as he could remember, under special circumstances, a 30% drop in U.S. stock prices in one day was not a problem. Therefore, in Zhou Hao's eyes, Sina's stock price had not fallen to the right level.

At one o'clock in the morning, Sina's stock price had fallen below the 1.30 mark to 1.28, a 20% drop.

Nasdaq closed at 4 a.m. the next day. Zhou Hao did not wait to see Sina's stock price, but went to bed.

At four o'clock in the morning, when the Nasdaq closed, Sina's stock price fell to $1.22, a drop of nearly 24%!

The drop in stock price is almost the same as the drop in traffic!

It can be seen from this that the capital market's current valuation of Sina is all concentrated on the portal website.

While Sina's stock price plummeted, NetEase and Sohu's stock prices soared, with both websites' stock prices rising by nearly 10%. The reason is very simple: Haobo Technology blocked Sina, and the traffic intercepted from Sina was naturally diverted to other portals, so NetEase and Sohu became the beneficiaries this time.

Sina, NetEase, and Sohu, the three portal websites listed on NASDAQ, currently have a market value of no more than 100 million US dollars. Originally, the one with the greatest hope of reaching the 100 million US dollar threshold was Sina, which had just started its wireless business, but now it has been pushed back to its pre-liberation status and suffered heavy losses.

No one expected that Haobo Technology would have such a huge influence. The sharp drop in Sina's stock price also made Internet peers seriously examine the navigation websites they used to look down upon. After the integration of hao123 and pp123, its influence on the domestic PC website landscape is really too great. In this case, how could its value be just the advertising fees brought by traffic? Its real value is that in the future, if websites of all categories want traffic, they have to find pp123 to spend money to buy positions and traffic. Even if it is a large website, if it does not spend money, its position on pp123 will be affected. Isn't Sina an example?

It was only then that everyone realized that pp123, which they had always despised, had actually grasped the throat of the development of domestic PC websites and became a new trump card in the hands of Haobo Technology. Haobo Technology does not have many cards in its hand, but almost all of them are trump cards, and the pattern of giants has been determined.

No peers in the industry dare to look down on Haobo Technology anymore. For them, even if Haobo Technology does something simpler or less technically demanding in the future, they will never dare to doubt the innovation of Haobo Technology. The transformation of pp123 has made them realize the terrifyingness of Haobo Technology.

And the company that can best understand this right now is Sina.

……

The next day, the anxious Sina CEO frequently sent meeting requests to Haobo Technology, but Zhou Hao still did not respond. He did not care about Sina's losses at all now, because he had only made adjustments to his own products from beginning to end. Even if Sina moved its backers or used its connections, Zhou Hao would not worry.

Zhou Hao came to Taobao early in the morning to study the activity plan of the summer brand day with Liu Qiangdong. In Liu Qiangdong's office, Liu Qiangdong, who is very knowledgeable about US stocks, gave Zhou Hao a brief introduction to Nasdaq and analyzed Sina's stock price. He felt that Sina's traffic was not completely controlled by Haobo Technology, so Sina's stock price was not completely controlled by Haobo Technology. The market would determine that Sina's stock price had bottomed out. Short sellers had obtained such a large profit in a single day, and they would definitely close their positions when the stock price bottomed out. Market speculators would also seize this opportunity to catch another wave of gains. Therefore, when Nasdaq reopens tonight, Sina's stock price should rebound.

Zhou Hao asked how much Sina's stock price would rebound. Liu Qiangdong predicted that it would not exceed 5%. He then analyzed for Zhou Hao: "If Haobo Technology does not lift the blockade, then the starting point of Sina's stock price should basically be set at a price of 20% decline. After that, Haobo Technology will not be able to push Sina's stock price down again, unless Haobo Technology has new actions against Sina, such as the launch of the pp portal. Sina's stock price will definitely fall again. At other times, Sina's stock price will temporarily be out of the influence of Haobo Technology."

Zhou Hao said: "If I had known this earlier, I would have shorted Sina's stock."

Liu Qiangdong smiled and said, "The total market value is only tens of millions of dollars, and there are not many circulating shares. Do you think it's worth it?"

Zhou Hao laughed, "I really don't like it."

Liu Qiangdong said: "Let's talk about the summer brand day!"

Zhou Hao smiled and said, "Tell me your thoughts first on how to make it specific."

Liu Qiangdong nodded and said, "The general idea is to have a limited-time sale. I plan to set the date on July 7, which is the day after the national college entrance examination. What do you think of this time point?"

On July 7th, both the national and local exams were over, and almost all students from elementary school to university were on summer vacation, so it was more appropriate to do a summer brand day at this time. However, time was a bit tight as it was already late June, and event planning and preparation took time, as did warm-up, so Zhou Hao tended to push the time back a little.

Liu Qiangdong asked Zhou Hao: "What time do you want to set?"

Zhou Hao said: "Let's set it in mid-to-late July. By then, the college entrance examination scores will be out. For prospective college students, their top priority is probably to buy a mobile phone. At that time, we can launch a mobile phone promotion activity specifically for fresh college students."

Liu Qiangdong nodded and said, "Then let's set it on July 7rd. The college entrance examination scores should be out by then."

Zhou Hao said: "You have to seize the time to communicate with the brand in the next few days, determine the event details, prepare the page, and start preheating. You must first determine the products and prices participating in the Brand Day event. During the preheating, add a little mystery. For example, if a mobile phone currently sells for more than 2000 yuan, as long as the brand has a good price, we can advertise it as 1x00 yuan. The x is an unknown number and we will not announce it for the time being. If you want to know the specific price at that time, just pay attention to our activities."

Liu Qiangdong said: "I understand. I will finalize these links as soon as possible."

Zhou Hao said: "Also, we can do a pre-sale. No matter what the user buys, as long as he pays a 50 yuan deposit in advance, on the day of the event, this 50 yuan deposit can be used as 100 yuan, but if he does not buy it by then, the 50 yuan will not be refunded."

When Liu Qiangdong heard this, he frowned slightly and looked at Zhou Hao and asked, "How come you... have such a brain... that you can come up with all kinds of tricks?"

Zhou Hao smiled and said, "We should think divergently. We should first clarify our goal. Our goal is to increase sales as much as possible on Brand Day, so we must do everything we can to ensure sales. The deposit is a way to increase sales. As long as the user pays the deposit, the possibility of him changing his mind is greatly reduced. At that time, you can find a way to pass this part of the cost to the manufacturer, and then pass part of it to the buyer."

Liu Qiangdong nodded repeatedly: "I really admire you. The longer I work with you, the more useless I feel."

Zhou Hao smiled and said, "Don't say that. You haven't put all your energy into e-commerce yet. Once you are fully adapted to this industry and start thinking, doing things, and looking at problems from the perspective of the Internet, your ability may not be worse than mine."

Liu Qiangdong said with a smile: "If you have any good ideas for the summer brand activity day, don't hide them, just speak them out."

Zhou Hao smiled and said: "There are many ways to operate, but don't use them all at once."

Liu Qiangdong said impatiently: "Tell me first so that I can learn from you. I also need time to digest your wonderful ideas."

Zhou Hao smiled and said, "Okay, then I'll tell you a few more of my secrets, but you have to control them yourself. Don't use them all at once or let others learn from you."

Liu Qiangdong nodded repeatedly, "Don't keep me in suspense."

Zhou Hao smiled and said, "In the future, we can do coupon activities. For example, if Jinli Mobile Phone cooperates with us, we will give all Taobao buyers a coupon of 1000 yuan off for Jinli Mobile Phones when they spend 100 yuan or more. We can open a wallet or card coupon function for Taobao users in the background, and they can directly see their coupons in it. In this way, think about how many people will be tempted by this coupon, how many people who originally did not want to buy a mobile phone will be tempted to buy a mobile phone because of this coupon, and how many people who were originally planning to buy other brands of mobile phones will buy Jinli Mobile Phones because of this coupon? For Jinli, the profit of a mobile phone priced over 1000 yuan is definitely much higher than 100 yuan, not to mention that they can also leave a premium of dozens of yuan, further reducing their discount costs."

Liu Qiangdong's eyes lit up. "If the coupons are really made, they can be used in many ways in the future!"