Become the richest man in the world starting from the rebirth of college entrance examination
Chapter 435 Haobo Technology Threat Theory
Nie Yuan feels that Haobo Technology is building a navigation website because it is attracted by the traffic aggregation capability of navigation websites on the web. Putting aside appearances, from the essence, he feels that Haobo Technology must focus on the web.
The current web product model is still very simple. Apart from forums, chat rooms and some functional websites for viewing pictures, reading books, watching videos or listening to music, the rest are portals. Of course, there are many types of portals. Sina is a comprehensive portal, while Zhongguancun Online and Autohome are vertical portals.
After carefully analyzing Haobo Technology's product line, Nie Yuan felt that Haobo Technology's existing web products did not need to deploy web traffic at all. Their Tieba, Happy Farm, and personal space were all supported by pp, which almost attracted most of the netizens. At this time, the role that web traffic could play was minimal.
With Haobo Technology's style, it would not make a useless product for no reason? Moreover, Haobo Technology's move seems boring, imitating a personal website with no technical content, and mobilizing large resources to coordinate, clearly forcing hao123 to a dead end. Is it unnecessary for such a large company?
Nie Yuan thought about it for a long time. They didn't need web traffic, but they still wanted to build a navigation website. The only reasonable explanation was that Haobo Technology wanted to control the web traffic.
After realizing this, Nie Yuan broke out in a cold sweat. Although the navigation site gave people a very low-end feeling, the traffic it brought should not be underestimated. If Haobo Technology could really kill hao123 and replace it, then all the well-known web sites in the country would be strangled by it.
Sina's current daily traffic sources come from four major directions. Ranked from large to small, the first is search engines, the second is hao123, the third is sticky users who log in by themselves, and the fourth is external links. Hao123, which ranks second, contributes at least 123% to 123% of Sina's traffic sources. Among them are not only new users, but also sticky users. It's just that these sticky users do not log in directly by typing in the Sina URL, but log in through hao, so their traffic entrance is also on hao.
If one day, there is no Sina link on hao123, then Sina will lose 123% of its traffic, which is the blood supply of new users. If the input of new users is cut off, Sina's overall traffic will be affected. At the same time, those sticky users who jump to Sina through hao123 must be more dependent on hao123 than on Sina. Therefore, once they can't find the Sina entrance on hao123, they may go directly to other portals through hao, which will cause the loss of sticky users.
If you think about it carefully, this is very scary. For a portal, if it loses 20% or even more of its traffic, it would be a devastating blow. Especially for a listed company like Sina, the stock price will suffer a huge blow at the slightest bit of bad news, and it will also bring a great blow to investors' confidence.
Nie Yuan, who was extremely nervous, immediately reported his inference to Sina.com. However, when these words reached the top management, everyone thought that Nie Yuan was exaggerating.
First of all, they think that what Haobo Technology did was just to build a navigation site. Nie Yuan said that Haobo Technology built the navigation site in order to control the web traffic of the entire network, which is an exaggerated interpretation of Haobo Technology.
Secondly, they felt that Nie Yuan was exaggerating. He must still be upset about the company's insistence on making UC, so he kept promoting the threat theory of Haobo Technology, making everyone believe his original statement, making everyone afraid of Haobo Technology and thus give up UC.
Because Nie Yuan once strongly opposed UC, he was labeled as a drag. Whenever he mentioned topics related to Haobo Technology, everyone would refer to his attitude against UC. This also made Nie Yuan's image become a self-centered villain in the core layer of the entire company.
Nie Yuan was very stubborn. Even though he had made the top management somewhat disgusted with him, he kept reminding them: "Haobo Technology must have bad intentions in intervening in web traffic now. It is well known that we have recruited the former QQ technical team. Haobo Technology will never sit still and wait for death. Starting with web traffic first may be a big move by Haobo Technology against Sina. If we don't pay attention, once they get hold of the lifeline of web traffic, we will be in danger!"
"Old Nie." The COO frowned and said coldly, "Can you please stop interfering with UC? Your current task is to build a good portal and provide strong traffic support for UC in the future. As for the rest, you don't have to worry about it. Even if Haobo Technology really wants to tamper with web traffic one day, we may not be afraid of it. After all, it has no advantage on the web side."
Another vice president nodded and said, "Old Nie, you are deifying Haobo Technology. Don't say this is just your guess. Even if you guessed right, you can't think that Haobo Technology can do whatever it wants. Our Sina.com has been around for so many years and has a huge user base. Even if he sets up a pp123 navigation site to deliberately block our traffic, we are not afraid of him. The traffic contributed by the navigation site is not irreplaceable. What's more, there are more than one navigation site, pp123. If pp123 doesn't have a Sina entrance, then our users will choose other ways to log in to Sina.com. This is a reflection of our competitiveness in the portal field."
Nie Yuan asked back: "What if Haobo Technology also builds a portal website? What if he directs the traffic from the navigation website to his own portal website?"
The COO sighed, "Old Nie, it's pointless for you to keep arguing. If you say so, all Internet peers cannot do what Haobo Technology has done, otherwise they will have to be on guard against Haobo Technology's retaliation. If we have to be on guard against Haobo Technology making a portal, then Shanda will have to be on guard against Haobo Technology making games, and Jinshan will have to be on guard against Haobo Technology making antivirus. Do you really think Haobo Technology is a god?"
Nie Yuan insisted on his point of view. "Don't accuse me of arguing. What if Haobo Technology really builds a portal website? They already have a star product called PP, and the user stickiness is much higher than our website. Now they are starting to build a navigation site. If they also take the web traffic, then they will use both PP and the navigation site to promote their own portal website. How will we respond? Sina's traffic will be doubly strangled at that time. Who will be responsible?"
The COO also became anxious and slammed the table and shouted angrily: "If it is really as you said, I will take the responsibility. Are you satisfied now? If you are satisfied, I solemnly ask you to focus your energy on the portal. As for the other things, you don't have to worry about them and they have nothing to do with you!"
The other party's sudden slamming of the table in anger made Nie Yuan feel cold in his heart. He didn't understand why everyone thought that he was dragging his feet by opposing UC? He didn't understand why no one realized how dangerous Haobo Technology was doing to Sina.
Coming out of the conference room, Nie Yuan was in a bad mood, so he made an appointment with a classmate. The two decided to have a drink together after get off work to relieve their restless mood.
This classmate also graduated from the University of Science and Technology. He was the one who brought Liu Qiangdong and Nie Yuan together for dinner. When he received a call from Nie Yuan inviting him to drink, he readily agreed. Then he thought of Liu Qiangdong's request and said, "Should we invite Qiangdong as well? He really respects you as an old senior."
Nie Yuan thought of Liu Qiangdong and suddenly wanted to talk to him.
He and this classmate were good friends who could talk about anything, but the other party was a career official. They could talk about life but not career. However, Liu Qiangdong was indeed to his liking.
Nie Yuan still looked down on Liu Qiangdong, his junior who was doing optical and magnetic business in Zhongguancun.
But the last time the three of them had dinner together, Liu Qiandong actually took the initiative to talk to Nie Yuan about the Internet. Nie Yuan then realized that Liu Qiandong had a deep understanding of the Internet and many of his views were similar to his own. He said last time that he was working with others to build an e-commerce website, and it was still in the preparation stage before going online. At that time, the two also talked about e-commerce. Some of Liu Qiandong's views even made Nie Yuan couldn't help but admire him, and he thought that this junior brother was simply a genius in the field of e-commerce.
Nie Yuan didn't know that Liu Qiangdong's e-commerce gene was activated one year earlier than in his previous life. The person who activated his e-commerce gene was Zhou Hao, the founder of Haobo Technology.
At this time, Nie Yuan felt that his situation might be alleviated if he talked to Liu Qiangdong, who understood the Internet, so he immediately said, "Call Qiangdong, and the three of us can find a place to have a drink together."
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