Become the richest man in the world starting from the rebirth of college entrance examination
Chapter 434 Let Chen Qi be the spokesperson
Just as his peers in the industry were sneering at pp123, hao123's founder Li Xingping was so anxious that his eyes turned red.
He found that Haobo Technology's pp123 completely copied his ideas, but the website was several levels higher than hao123.
And Haobo Technology's ecosystem can always be used across all its products.
For example, pp123 also opened a one-click login for pp users. At first, he couldn't understand why a navigation website also opened user registration. Isn't it redundant? It increased the user behavior cost and was not as convenient as hao123. But when he actually opened the pp, he found the awesomeness of pp123.
pp123 adds a custom column to the secondary navigation bar on the homepage, where users can define their own favorites, and this favorite has a cloud recording function.
Users only need to log in to pp and open pp123 with one click, and then customize the websites they frequently visit on the pp123 interface. The next time they change to any computer, as long as they log in to pp and open pp123, these customized sections will be presented from the cloud at an extremely fast speed. After all, a link is just a string of characters, the traffic is small enough to be ignored, and the space occupied is also very small. Therefore, when users log in to another computer, they can instantly synchronize data from the cloud to the local page display.
It was this function that made the founder of hao123 panic.
Haobo Technology's powerful resource integration and product linkage capabilities are the core of Zhou Hao's guarantee of pp's competitiveness. He has carefully laid out so many product architectures that are closely linked to each other. No individual webmaster can resist it.
Hao123 has a lot of traffic, but Haobo Technology also has a lot of users. A pop-up window in the lower right corner of the pp can bring hundreds of millions of traffic to the pp. This is simply the end of the world for him who is fighting alone and has no other products to rely on.
Zhou Hao personally came up with a slogan for pp123: Start surfing the Internet from here, and then required pp to give users a pop-up window every day. When users see "Start surfing the Internet from here", they will subconsciously be curious about what it means to start surfing the Internet, and will have a psychological suggestion: Isn't surfing the Internet the same as surfing the Internet?
Driven by curiosity, users click to enter, and pp123 will be opened immediately and the automatic login will be completed directly. At this time, there will be a warm reminder to let the user customize a navigation website of his own.
The technical content is really not high.
But the effect is really fucking awesome.
As soon as pp123 was launched, it brought a great experience to users with its powerful customization function and perfect cloud. Even those users who were too lazy to visit navigation websites were happy to customize a navigation site of their own. Nowadays, there are countless network products, but few of them can give users autonomy. pp space has a strong openness, allowing users to define a lot of content on their own, so it has been sought after by users. Now, pp123 still makes users excited.
Originally, the founder of hao123 lived a very comfortable life. Although he was looked down upon by his peers, he could easily earn hundreds of thousands of yuan a month. In this era, earning hundreds of thousands of yuan a month brought about earth-shaking changes in his life. With the help of hao123, he bought a house and a luxury car in the city. He would drive back to his hometown every now and then to have a drunken night with his friends, and then go back to the city to live the life of a rich man. He lived this comfortable life for a long time. He was used to living without competitors, and he felt relaxed and comfortable.
But now, an enemy of the Internet giant has appeared and has become his direct competitor. He is worried that Haobo Technology will destroy him like it destroyed QQ.
However, what the founder of hao123 could not have imagined was that Zhou Hao had long been determined to defeat him and was ready to launch a three-dimensional attack on him from online to offline, from virtual to real. There were only two paths before him: either be acquired by Haobo Technology or be killed by Haobo Technology.
As early as when the "try first, buy later" strategy was formulated, Zhou Hao decided that Haobo Technology would place a large number of offline advertisements throughout Guangdong Province, surround the founder of hao123 with pp123 advertisements, put overwhelming pressure on him, and make him compromise in the shortest possible time.
So, on the second day after pp123 went online, which was the beginning of a new week, Business Director Hou Wei came to Zhou Hao and put forward his request: "Mr. Zhou, I think our pp needs a spokesperson."
Zhou Hao asked curiously: "Spokesperson? Why?"
Hou Wei said: "If we have a well-known spokesperson for offline promotion, the effect will be much better. Many brands rely on a celebrity face to support their business. Moreover, I think our online products actually need an image spokesperson, such as pp show, pp space, pp game..."
Zhou Hao said: "Tell me what you think, what kind of spokesperson is needed?"
Hou Wei said: "We must have a well-known, young and beautiful idol star, because most of our products are designed with cartoon characters. If we have a young and beautiful female star to endorse them, the effect will be much better."
Zhou Hao nodded. What Hou Wei said made sense. Whether it was online or offline advertising, the aggregation effect of celebrities was the highest. If PP-related products really needed to find a spokesperson, the first person Zhou Hao thought of was Chen Qi.
Chen Qi has a cute and sweet appearance. She is the perfect goddess in the eyes of otakus. She is pure and spotless. She is also a top student at the music conservatory. She sings well, has good acting skills, and is very popular. If she were to endorse PP, it would be the most suitable person.
So Zhou Hao asked Hou Wei: "What do you think of Chen Qi?"
Hou Wei almost jumped up from his chair and said excitedly: "Mr. Zhou, Chen Qi is the perfect candidate in my mind!"
Zhou Hao smiled and said, "Then I will coordinate and give you an answer as soon as possible."
Hou Wei said excitedly: "Then I will wait for your news. I have sent people to Guangdong Province and are discussing offline advertising with the advertising company. Once the deal is settled, our offline advertising will be able to flourish everywhere in Guangdong Province."
Zhou Hao said with satisfaction: "This is exactly the momentum we want. Once the offline advertisements are rolled out throughout Guangdong Province, Li Xingping will feel like he is surrounded by enemies on all sides."
Hou Wei asked: "Then when are we going to discuss the acquisition with Li Xingping?"
Zhou Hao said: "Don't be anxious. Wait for him to lose his composure first. Then give him a package price and buy hao123. Don't drag your feet. After buying it, just redirect the domain name of hao123 to pp123. Then we will achieve our goal."
Zhou Hao is very optimistic about Chen Qi endorsing PP, not only because of Chen Qi's personal conditions, but also because he made Chen Qi famous. Endorsing PP will not only help PP to go further, but also help PP to further enhance her popularity through her powerful online advertising capabilities. For such a good thing, domestic female celebrities would probably rush to do it or even pay for it. Zhou Hao was reluctant to give such a huge promotional resource to others, but he was willing to accept it only for Chen Qi.
Moreover, Chen Qi's agency contract was also signed with Haobo Yingxiang, so Zhou Hao could ask her to endorse PP at any time. However, Zhou Hao treated Chen Qi like a sister, so the first thing he thought of was to ask Chen Qi's willingness. If Chen Qi was willing, he would discuss it with Chen Lan.
Chen Qi has always regarded Zhou Hao as her older brother and has great trust in him. When Zhou Hao asked her to be his spokesperson, she said without hesitation, "Brother Zhou Hao, I have no objection. Just arrange it."
Zhou Hao smiled and said, "Then I have to communicate with your sister. If she has no objection, then we can sign the contract."
Chen Qi said, "Brother Zhou Hao, my sister has been very busy these past two days and has no time to answer my call. When she is done, she will return home next week."
Zhou Hao asked in surprise: "Your sister will be back next week?"
Chen Qi said, "Yes, didn't you and Ye Shaoge keep persuading her to come back? My parents even said they were very grateful to you. They kept asking her to come back but she was not moved. Finally, you guys convinced her."
Zhou Hao smiled and said, "Okay, then I'll wait for her to come back and find a chance to talk to her in person."
……
The fact that Haobo Technology created a navigation website did not arouse the vigilance of people in the industry. No one realized that Zhou Hao's purpose in creating the navigation website was to create a comprehensive Chinese portal website.
Sina was still developing the 2.0 version of UC without stopping, and no one cared about what Haobo Technology was doing. Only Nie Yuan realized that something was wrong.
Nie Yuan couldn't understand why Haobo Technology wanted to make a navigation website. Even if navigation websites had a future, Haobo Technology didn't need web traffic given its situation.
The product with the highest daily active users of Haobo Technology is PP. PP is a client product, and web traffic has little impact on the client. Moreover, the current traffic of PP completely crushes the traffic of navigation websites. Why bother to make a navigation website that is not very useful? As for PP's other product lines, they are all centered on PP, and most of the traffic comes from PP. The only advantage of navigation websites is web traffic. Now that Haobo Technology is making a navigation site, is it going to focus on the web end?
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