In the development of major projects, confidentiality and bonuses are essential. Although confidentiality has long been emphasized, Happy Farm's performance is now too outstanding, and Zhou Hao is worried about being exposed in advance.

Once exposed, it means that you will immediately be regarded as a mortal enemy by QQ. At that time, I am afraid that it will cause the other party to frantically block it, just like Q Bar went online and you chased Q Bar. Every company has its own core products and markets. They both have a strong sense of territory and will fight to the death if they encounter a direct opponent.

Zhou Hao doesn't want to fight openly and openly with an instant messaging software with tens of millions of users, especially before his own product is released. If QQ realizes that it threatens his foundation, then in the field of instant messaging, He will be unable to fight back.

The Internet field is divided into categories, and no company can really form a closed ecological loop. Therefore, everyone is busy in their own fields, specializing in technical fields, and there is relatively little direct competition.

Both Baidu and Tengxun are envious and jealous of Tieba, but in their eyes, Tieba is the object of their envy and jealousy, but not their real threat. On the surface, Tieba will not shake Baidu's search foundation, nor will it shake QQ's instant messaging foundation, as long as QQ has this understanding, they will not regard Tieba as their mortal enemy. On the contrary, they will be attracted by Tieba's existing products.

Zhou Hao now wants QQ to imitate his Happy Farm. If they imitate Happy Farm, they will have to invest in building a development team. Although the workload of this game is not large, it will take a month to imitate and develop. It is very simple to develop a flash game. But making an online game like Happy Farm is more troublesome, because for any online game, setting up the backend is not an easy task. There cannot be any problems with data storage, calculation and interaction.

Building a team, coming up with product requirements and design architecture, then developing the front and backend, and then conducting internal tests to find bugs. The whole process takes at least more than a month. After more than a month, they can only imitate the existing version 1.0 and do it themselves. There are still several versions that have not been released yet. Once they imitate the 1.0 version and go online, they will immediately release a new version. If they imitate the new version again, they will come out with an updated version. They will be hung up forever and they will chase after it forever. If you can't catch up, you can continuously distract the opponent's energy and focus more of the opponent's energy on imitating and catching up with Happy Farm. In this way, when the app is officially released, it will definitely give the opponent a fatal blow.

Zhou Hao stared at the data attentively. The continuous increase of online users, the continuous increase of new users, and the continuous refresh of game login users all made Zhou Hao feel an uncontrollable excitement. Making games is indeed more passionate than making other products. , the reason is that its rise can be so fast that it is beyond imagination.

As time went by, traffic surged again at night. From nine o'clock to twelve o'clock, the number of new users increased by nearly two million. This game is really going crazy!

At twelve o'clock, the players of Happy Farm discovered that a flashing yellow cartoon exclamation point suddenly popped up in the upper left corner of the game interface. After seeing it, almost all players clicked on the exclamation mark to open it, thus receiving the first reward mission of Happy Farm. --invite friends.

Users only need to invite friends to register and log in to the game. When registering, fill in their own ID in the recommender column. Even if they successfully invite a friend, if the number of invited friends reaches ten, five packs of ordinary synthetic fertilizers will be given as a gift. People are given fifteen packs of ordinary synthetic fertilizers as a gift, and this reward can be stacked. Each time they are stacked, there will be a superimposed reward of five packs of ordinary chemical fertilizers. For example, if you invite twenty people for the first time, you will get fifteen packs, and if you invite twenty people for the second time, you will get fifteen packs. Twenty people will get twenty packs, the third time will get twenty-five packs, and so on.

After this mission was released, a new item - ordinary synthetic fertilizer was also officially unveiled. As an "artifact" that can reduce the maturity time of crops by 30 minutes, players became excited as soon as the mission was released!

Now after 24 hours of familiarity, players have gradually started to get started and started to pay attention to the friend rankings. Because the game has been online for 24 hours, the disparity in online time has also led to the disparity in user levels and rankings. However, those at the top A group of people are basically always online. These people are seizing the time to grow and steal vegetables, so the levels are very tight. The best way to widen the gap is to use chemical fertilizers.

If you can get fifteen packs of ordinary synthetic fertilizer, after two rounds of planting and harvesting, you can be one hour ahead of others. If you get twenty more packs, you can surpass others even more.

The stimulation of props allowed netizens to immerse themselves in the game while also inviting friends to join. For a while, most of the people who greeted each other on QQ were asking each other if they had played Farm Happy.

It is unimaginable that within an hour after the task was released, there were more than two million new registered users.

In less than half an hour, some users successfully received rewards, and subsequently, more and more people received rewards.

Industry colleagues and big names in the industry also couldn't help but invite their friends to join Happy Farm; among them, Luo Chenyi was the most typical. He secretly played all day at work today and continued playing as soon as he got home. After unremitting efforts, he joined his friends He has always been ranked first in the rankings, but the second and third places are clinging to him. This gap can be caught up in just one or two hours, so he is eager to get ordinary synthetic fertilizer rewards, and the more he gets, the better. good.

He sent a message to every online friend in his QQ friend list, asking if the other party had played Happy Farm. If the other party replied no, he would immediately send a link to the other party and invite the other party to register for a trial. If the other party replied that he was already there, After playing, he will find each other to add friends. The more friends he has, the more opportunities he has to steal food and help. This is also the key to ensuring experience and gold coins.

After some invitations, Luo Chenyi finally received the system reward, fifteen packs of ordinary synthetic fertilizer. He is now growing strawberries, which take an hour to mature. Using ordinary synthetic fertilizer can shorten the time by half, and the land he now owns is Eight yuan, fifteen packs of ordinary synthetic fertilizer can basically guarantee that it will take him half an hour to plant two rounds of strawberries, saving an hour. The most important thing is that the fertilizer not only saves time, but also effectively prevents friends from stealing vegetables. It can be said that it kills two birds with one stone. !

Seeing that the prop rewards have greatly stimulated the enthusiasm of users, Zhou Hao asked Guo Kaiyu to prepare to give out props as incentives for continuous sign-ins. Starting from tomorrow, users will start to sign in continuously, and the props will be given out from the second day of consecutive sign-ins. As long as there is no interruption, every day All have prop collars.

Guo Kaiyu said: "We have developed so many props, and now we have only used two. Sign in and get free props. Which props do you want to use as rewards?"

Zhou Hao said with a smile: "You can take out ordinary chemical fertilizers, ordinary synthetic fertilizers, high-quality chemical fertilizers, and gold fingers."

High-quality chemical fertilizers can reduce the growth time of crops by one hour; golden fingers are props for harvesting and stealing vegetables with one click. There are three in a set. Users can use them to harvest all their land with one click, or to steal all their friends' land with one click. For all lands, it is an excellent choice to use it to prevent or steal food, especially if it is used to steal food. Players who collect food manually will definitely be unable to prevent it.

Zhou Hao and everyone set up a relatively complete sign-in accumulation rule. For example, starting from the second day of consecutive sign-ins, within ten days, sign-ins can be stacked to get ordinary fertilizers, one pack on the first day, two packs on the second day. By analogy, the five-pack cap is reached, that is to say, from the fifth day to the tenth day, you can get five packs of ordinary fertilizer every day during this period;

Starting from the eleventh day, the sign-in reward will be increased from five packs of ordinary fertilizer to three packs of synthetic fertilizer, and from the fifteenth day, it will be upgraded to five packs of synthetic fertilizer, in addition to a set of golden fingers;

Starting on the 21st day, the sign-in reward will become five packs of high-quality fertilizer, plus a set of golden fingers;

After thirty-one days, the user level will generally be upgraded to a relatively high stage, and he will take out some more advanced props as rewards.

The principle of the entire sign-in reward is that users must log in and click sign-in every day, otherwise they will start from scratch if there is an interruption one day, thereby subconsciously forcing users to develop stickiness. The longer they sign in, the higher the cost of abandonment.

After deciding on the check-in strategy, Guo Kaiyu said: "Boss, I think we will be able to launch the props mall soon."

Zhou Hao smiled and asked, "Oh. Tell me what you think."

Guo Kaiyu said: "It's very simple, it's just selling props. Now, aren't the industry looking for ways to provide value-added services? Let's not talk about online games. Even QQ has membership services. Our games are so popular and the game structure is so detailed. Isn't it like that in the future?" We need to connect with Happy Ranch and add many processing workshops, etc., and the user stickiness will become higher and higher. If we launch a prop mall, we should make a lot of profits.”

Lu Yatong said with a smile: "When I was playing Happy Farm, I thought it would be great if I could buy fertilizer. After all, they are virtual items and there is no additional cost. If we launch an online props mall, we will definitely make a profit."

Zhou Hao nodded and said with a smile: "I will definitely go to the prop mall, but profit is not the goal."

Guo Kaiyu and Lu Yatong looked at each other. They said they wanted to build a prop mall, but they also said it was not for profit. So why?

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