Shenhao starts from the lottery of 1 million

"Actually, the film and television entertainment industry is very simple. All problems can be solved as long as you have money. It doesn't matter whether you understand it or not." Zhao Liying said with a smile.

"As long as you have the money to invest, you can find any director you want. It doesn't matter what kind of star you want. It only takes one sentence to find the actor you want to make famous."

"Do you know why directors are so popular? It's because he can decide who can be the lead actor. Whoever becomes the lead actor will become famous easily. If you start filming after you become famous, the price will be high."

"But investors are better than directors, because investors can directly decide who will be the director."

Yi Anguo nodded and said, "Since you are so smart, you will manage this film and television media company yourself. Is there any problem?"

"Are you telling the truth? Do you really want me to manage the film and television company?" Zhao Liying asked in surprise.

"Of course, do you think I'm joking with you?" Yi Anguo asked.

"I have no experience in managing a film and television company. If you invest so much money to establish a film and television company, aren't you afraid that I will lose money if I manage it for you?"

Zhao Liying was surprised and happy, but still couldn't believe it.

"If you lose, you lose! But the opportunity is only this once. If you lose, there will be no next time. After you lose, you will be my woman obediently. How about this condition?"

Yi Anguo said nonchalantly, but in order to put some pressure on Zhao Liying, he inevitably put forward a condition.

"Okay! I'm willing to give it a try. If I fail, I will accept my fate and be your woman honestly from now on." Zhao Liying said stubbornly.

"But how much do you plan to invest in this film and television company?"

"I don't understand this either! How much investment do you think is enough?" Yi Anguo said helplessly.

"I can't tell you this right now! It mainly depends on the first project after establishing the company. If it is a movie, what is the investment scale of this movie? If it is a TV series, then the investment of this TV series What’s the scale?”

"It doesn't cost much to simply set up a film and television company. It mainly involves investment in specific film and television dramas."

"After you decide on a film or television series, you can invest all of it yourself, or you can seek outside investment."

"Then invest 30 million yuan to set up the company first, and then decide how much investment is needed, and then make additional investments!" Yi Anguo said angrily.

"Is 30 million that much? That's enough to make a movie." Zhao Liying said with surprise and joy.

"Well! You first try to make a film and television drama. In addition to creating a film and television company, I also plan to create an Internet video playback website and a theater chain, so that the films and television dramas we produce in the future will not I'm worried that there is no place to play it." Yi Anguo nodded and told his subsequent investment plan.

"Wouldn't it be possible to make money if you broadcast it online? Isn't it free to watch movies and TV shows online?" Zhao Liying said a little puzzled.

Can movie theaters still understand that if they are broadcast online, wouldn’t they all be pirated? Zhao Liying couldn't understand it.

At this time, although there were many video websites in the country, none of them charged a fee. Even if there were, only a few websites were conducting tests, and they basically relied on advertising revenue to maintain them.

It is naturally impossible to make a profit by relying solely on advertising revenue, so some video websites are actually struggling to maintain it. To put it bluntly, they rely on capital to burn money, and all they burn are investors' money.

But after 2010, major video broadcast websites began to enter the paid era. If you want to watch dramas, you have to pay a membership fee of yuan or yuan per month.

However, during this period, piracy was rampant, and the public had no awareness of copyright payment. Major video websites had small copyright libraries, and only movies constituted the main body of paid content. Member privileges were single, and they only limited to on-demand paid movies and jump-to videos. At the advertising level, membership growth is slow.

As of 2013, the total number of paying users of major video platforms was only 80. The market was so foggy that it was difficult to see the way forward.

The paid market is struggling, and the money-burning video industry is beginning to see mergers and acquisitions. Youku acquired Tudou, SMG BesTV entered into Fengxing.com, Renren acquired 56, and Shanda acquired Ku6. By 2013, Baidu iQiyi married PPS, and Suning married PPTV.

Fortunately, crises also breed change. It was also in the past two years that video websites have joined forces to combat piracy, content copyright has been taken seriously, and the introduction of relevant policies has created a healthy environment for the development of the video industry, and at the same time opened up a gap for the development of the paid market.

During this period, the profit logic of video websites still revolved around advertising revenue, purchasing copyrighted content at high prices in exchange for user traffic, and then using user traffic in exchange for advertising revenue. On this basis, the possibility of membership payment was explored.

This model has caused video platforms to have an urgent desire for exclusive copyrights, which has directly led to higher and higher copyright costs, and the platforms have fallen into a whirlpool of money-burning wars.

At the end of 2013, iQiyi paid a price of 5 million yuan to obtain the 2014 exclusive online broadcast rights for five popular variety shows from Shonan Satellite TV.

At this time, the continuous shortening of the "window period" has promoted the growth of paying members to a certain extent.

A large number of movies have been launched on video platforms with "zero window period", attracting users to pay for content and accelerating the growth of the paid video market.

By 2014, the number of paying users reached 945 million, a growth rate of more than 10 times.

However, compared to the advertising revenue segment of the video industry, it is still a drop in the bucket.

In 2015, the payment market reached an inflection point and entered a period of explosive growth.

The launch of "Tomb Raiders Notes" was the most iconic event of the year.

It adopts a new scheduling model of "members can watch the entire episode at once", which has opened up a new attempt for domestic video websites in the field of paid dramas, and also allowed the market to see the huge potential of the paid market.

As soon as the news about watching the entire episode at once was released, the platform immediately gained over 100% of new members on a week-on-week basis.

On the day of launch, there were 5 million instant playback requests within 1.6 minutes, and the influx of paying users overwhelmed iQiyi’s servers.

At this time, video websites no longer rely solely on introducing movies to develop the paid market, and paid content has begun to become diversified.

On the one hand, the platform still does not give up the fight for copyrighted works and spends a lot of money on top dramas and top variety shows to create possibilities for member conversion.

On the other hand, the platform has successively launched member-made dramas to attract paying users, prompting the video payment market to usher in the first round of explosive growth.

In this platform self-produced drama competition, "Tomb Raiders Notes", "Soul Ferry", "Prince Concubine's Promotion", "Forensic Qin Ming", and even the subsequent "To Our Simple Little Beauty", "Ghost" "Blowing the Lamp: The Ancient City", "White Night", and other high-quality online dramas have left a strong mark.

In the field of variety shows, major platforms have also launched a "member first look" model.

"Celebrity Detective 2" launched by Mango TV and "Mars Intelligence Agency 2" created by Youku have tried to pay for viewing in the form of members' first viewing.

iQIYI's stand-up comedy variety show "The King of Traps" has tried the all-pay-to-view model of online variety shows.