Tokyo: Being coveted by my wife, I just want to play games

Chapter 422 The prototype of a business empire!

The configuration of [GO! Handheld] is much higher than other handhelds on the market. However, since too many people's cakes have been touched this time, a fierce battle of public opinion is inevitable.

Not only did Fuyukawa Che know this, the workshop director and Akiyama Kaori in the office also understood it very well.

Seeing the workshop director running out to get other samples, Nanako Ohara frowned while pressing the [GO! Handheld] controller button and said, "Last time I heard from my sister that SATE seems to be working with our company to produce a controller? Come to think of it, brother-in-law, don't SATE and China's Shanhe Group hope that our GO handheld can make a name for itself? Why didn't they join forces this time? If we join forces with them, it will be much easier for us to get public opinion."

There was some doubt in Ohara Nanako's words.

Hearing her somewhat naive words, Akiyama Kaori and Koyama Futaba both smiled slightly, while Fuyukawa Che opened the window and looked at the busy streets outside. He lit a cigarette, leaned against the window and smiled: "You should learn more from your sister. Yes, now SATE and Shanhe Group, including many other peers in the industry, hope that our GO handheld game console can be successful, but..."

"but?"

Nanako Ohara pricked up her ears curiously. Tokawa Che took the oolong tea from Kaori Akiyama and said with a smile, "If you want to figure out this question, you must first figure out why SATE and Sanhe Group want our GO handheld to succeed. Is it because we have a relationship with them?

No, they have no friends in the business world. They hope that the GO handheld game console will be successful because they themselves do not make handheld game consoles, so they hope that this field will be in chaos. After all, chaos is the ladder for the lower-level to rise. The more intense the competition in the handheld game console field, the more they can play both sides to negotiate contracts, but "

"Oh! Brother-in-law, please tell me!"

Nanako Ohara and Chika Ohara have similar personalities. They both look aloof but are actually very curious. This can be seen from the fact that the two sisters like to read novels whenever they have free time.

Dongchuan Che said two "buts" in a row, and Ohara Nanako was also itching to do so. She quickly took small steps to Dongchuan Che's side, acted coquettishly, and shook his arm.

I have to say, the way a cold and aloof female senior like Ohara Nanako acts coquettishly is quite interesting. Akiyama Kaori and Oyama Futaba, who were sitting next to them with their computers, were eating dried fruits on the table while looking at this side with smiles in their eyes.

Dongchuan Che was the same. He smiled and rubbed Ohara Nanako's soft little head, and said with a smile: "SATE and Shanhe Group do hope that our handheld game console can stand out, but they also hope that our handheld game console will have problems at the beginning of its release. In fact, they are also behind this wave of public opinion."

"how come."

She thought SATE and Shanhe Group were allies, but now when she heard Dongchuan Che say that they were also doing small tricks behind the scenes, Ohara Nanako couldn't help but widen her eyes, her eyes full of confusion.

She, Ohara Nanako, is a very smart girl. Her sister, Ohara Chika, is also a business elite, not to mention her brother-in-law, Fuyukawa Tetsu. Normally, children who grow up in such a family will have more business sense and experience than their peers, but on the one hand, it is because.

In fact, neither Fuyukawa Tetsu nor Ohara Chika think that being too sensible or knowing too much about the world is a good thing. Because the essence of most things in the world is cruel and cold, and it cannot be changed by human power. Sometimes being an optimist who knows nothing can actually make you live a more carefree life.

At the very least, the two still hope that Ohara Nanako can have a sunny and cheerful student life.

On the other hand, Nanako Ohara works in the screenwriting industry, which does not require much social interaction and does not involve too many business struggles.

In this situation, telling her every day how cruel society is and how cold people’s hearts are will actually have no meaning for her life and career, and will only add to her psychological burden for no reason.

If it's not bitter, don't force yourself to eat it.

If you can live a life without worries, don't worry about them every day.

As for the saying that those who do not think about the future will have immediate worries, and that if you do not experience more things when you are young, you will be destroyed by society when you grow up.

To put it bluntly, 99% of parents around the world will say this, but with this kind of upbringing, the vast majority of children, no matter how much hardship they suffer in their childhood, will still get the punishment they deserve when they grow up and enter society.

People teach people, but they can’t teach. Things teach people, once is enough.

Some things can only be understood by experiencing them personally. There is no point in constantly threatening your children before they encounter any problems, except to cause trouble.

Therefore, Ohara Nanako didn't know much about business struggles. When she heard Fuyukawa Tetsu say that "SATE and Sanhe Group both hope that the GO! handheld game console will encounter some problems in the early stage of its release," she was a little confused.

I have to say, the confused look on her face as a cool and aloof high school girl is quite cute.

Dongchuan Che smiled and pinched her little face, then said in a serious tone: "If our handheld game console can be made, it will be a good thing for SATE and Shanhe Group. We have also established a handheld game console production committee, but people are greedy. SATE and Shanhe Group not only want to get a lower commission contract, they also want to invest in our handheld game console sector. And when everything is going smoothly for us, I will not give them this opportunity. Therefore, they also hope that our handheld game console will have problems, so that they can take advantage of the situation."

Dongchuan Che was smoking and talking incessantly.

Although he set up a [GO! Handheld Production Committee] like the Hawaii Game Summit five years ago, Shanhe Group, which is responsible for review, public opinion and sales in China, and SATE, which has a very strong influence in the Japanese game industry, has the largest offline physical channels in Japan and some European and American markets, and has a huge game library, also joined in.

The Holy Light Society, SATE and Shanhe Group formed a trio of giants. But as the saying goes, there are no friends in the business world.

Whether it was SATE Executive Director Kuriyama who would exchange greetings with Toru Fuyukawa during every festival, or Mr. Bao from the Sanhe Group who had just called to thank Toru Fuyukawa for training a group of Sanhe Group game producers and sent gifts, they all hoped that [GO! Handheld] would have some problems at the beginning of its release.

Because this [GO! Handheld Production Committee] is not the kind of production committee in the animation industry.

People who often watch anime know that there is a "XXX Production Committee" in the opening and ending credits of anime. To put it simply, it can be regarded as a new company established temporarily.

The concept of the so-called "Production Committee" first appeared in the work "Neon Genesis Evangelion" (EVA).

This is because the animation production team of "Neon Genesis Evangelion" did not have enough funds to develop this animation. Or to be more precise, because the Japanese economic bubble had just burst a few years ago, investors in the entire market were also relatively cautious, and few investors were willing to bear the entire investment of "EVA" alone. The cost and risk of doing so were too high.

Therefore, the animation production team of "EVA" came up with an idea, which is to separate all the sections of an animation and have different types of companies or investors invest together.

For example, an animation production company is responsible for the specific production of animations, a publishing house can use its own business to market the product, an advertising agency is responsible for finding sponsors and advertisers, a record company is responsible for music production and distribution, and peripheral manufacturers focus on the development and sales of derivative products.

Companies or investors from different fields invest in the same work, and then distribute the profits based on the amount of investment and the areas of responsibility of each party.

For example, if a company responsible for the production of peripheral products invests 30%, then normally it can get a dividend of about 30%. However, because this company is mainly responsible for the production of peripheral products, the profits generated by the peripheral products of this work will bring this company a dividend far exceeding 30%.

This model is actually quite reasonable.

Not only can more development funds be raised to make the pie bigger, but because all companies related to the work can get shares, all related companies will be more motivated to do things.

It's like going to work. If you only get a fixed salary every month, most people will definitely not be so motivated to work. But if there are additional performance rewards, the better the company's products sell, the higher the performance salary will be, and the motivation for office workers to do their work will be different.

In fact, they will spontaneously protect the profits of their own company, because in the case of performance, protecting the interests of the company is equivalent to protecting their own interests.

To be honest, Dongchuan Che actually wanted to bring SATE and Shanhe Group together to form such a committee. After all, the handheld game console industry is too big, and he also wanted to use the GO! handheld game console to pry open the basic market of the mobile game industry. However, doing so would offend almost all mobile phone manufacturers who took commissions from mobile game channels.

The pressure is huge!

How great is this pressure?

Just talking about IOS, the market value of Apple alone is over 2 trillion US dollars. Dongchuan Che's net worth of more than 10 billion US dollars is not enough in front of them.

Of course, mobile game channel commissions are not the main business of mobile phone manufacturers. The global mobile game market is only worth US$2.4 billion, and there are still only a few people who are willing to use handheld game consoles instead of mobile phones to play games. Apple’s mobile phone shipments exceed 1.4 million units a year, while the previous Switch only sold million units in seven years.

Even if Dongchuan Che doubles the sales volume, he can only get some marginal profits from mobile phones, which cannot shake the basic commission of mobile game channels in the mobile phone industry. Those mobile phone manufacturers will definitely not directly confront Dongchuan Che to fight with him, but the pressure is still huge.

If Dongchuan Che really tries to eat alone, he will eventually be surrounded and attacked by many parties.

Or to put it more bluntly, no company in the world can eat this cake alone. Therefore, Dongchuan Che actually hopes to attract some allies, divide the cake a little, and set up a real [Production Committee] like the animation industry.

In this way, because there is more capital and connections coming in, not only can the pie be bigger, but Dongchuan Che's own interests will not be harmed at all, and he can even make more money. Moreover, his ability to resist risks, publicity and sales, etc. will also be greatly improved. But

Now is not the time.

Weak countries have no diplomacy.

As a comprehensive multinational enterprise, SATE has a global market value of over US$1700 billion; Shanhe Group is the leader in short videos in China and one of the world's top short video platforms. Coupled with its special background, its market value exceeds US$2200 billion.

If we can tie them to the chariot and then go to Europe and the United States to find a top large enterprise to cooperate with, then the size of the [GO! Handheld Production Committee] will break through the 500 billion US dollar mark, or even reach 700 billion, 800 billion, or 1 trillion US dollars!

As long as he can reach that level of scale, Dongchuan Che will be fearless. By then, unless the five permanent members of the UN Security Council take action personally, his base will be as solid as a rock.

And the crux of the problem lies here

They are such a big company, why should Dongchuan Che, a little Karami with a net worth of more than 10 billion US dollars, be the boss of this production committee?

It is true that Dongchuan Che has the technology and a variety of top games, and top exclusive games are a prerequisite for making a good handheld game console in this era. This is Dongchuan Che's most important bargaining chip, but the problem is.

A Dongchuan Che who is doing well can use his [talent] as a bargaining chip, but if he is a Dongchuan Che who cannot rely on his own strength to withstand the stormy waves, this bargaining chip called [talent] will not be that valuable.

Because Dong Chuan Che in the first stage did not need to rely on others, so others who wanted to come in to share a piece of the pie had to listen to Dong Chuan Che, and Dong Chuan Che was the absolutely active party in the negotiation. Dong Chuan Che in the second stage needed to rely on others, so at this time, Dong Chuan Che was the passive party in the negotiation.

Dongchuan Che hoped to cooperate with SATE and Shanhe Group, and he could also accept selling part of the shares of [GO! Handheld Game Production Committee] to these giant companies, and then make the cake bigger together, but he did not want to lose his dominance over [GO! Handheld Game Production Committee].

Dongchuan Che wants to get more profits and have more say, and the same goes for Shanhe Group and SATE.

Now both sides are waiting.

Shanhe Group and SATE, as well as some potential partners in Europe and the United States, are waiting.

They are waiting for the sales of [GO! Handheld] after its initial release. If the initial sales are a flop, they will immediately stay away from Dongchuan Che without even looking back. If [GO! Handheld] shows good potential but is still facing headwinds, they will also come to contact Dongchuan Che, but if Dongchuan Che does not offer a contract with enough sincerity, they will not enter the market.

As for the last possibility, that is, the quality of [GO! Handheld] is indeed super high, and the quality of the game is also super high, resulting in explosive sales, then they will rush in immediately!

And this is also the opportunity that Dongchuan Che is waiting for, or rather, the opportunity that Dongchuan Che is betting on!

As long as this wave is successful, Dongchuan Che's value will soar to a new level!

By then, with the handheld game console combined with its own GOGO game platform, animation, entertainment, music and other sectors, Shengguangshe may reach the level of Nintendo in its previous life within one or two years, that is, a super factory worth hundreds of billions of dollars! And at that time, it is just the beginning!

Once the handheld game console sector has gained a foothold, Dong Chuan Che will have opened up the entrance to the PC and mobile terminals. Moreover, the GO! handheld game console is not only for playing games, the GOGO platform now also has live broadcast and video sections, and these sections can be transplanted to the GO! handheld game console. After all, the seven-inch display screen is more comfortable to watch than a mobile phone.

Moreover, after Hearthstone, Pokémon and Minecraft are on track, Dongchuan Che will also enter the e-sports industry, and the most profitable field in the e-sports industry is live streaming! At that time, live streaming can also avoid channel fees from mobile phone manufacturers!

In addition to live broadcasts, the Holy Light Society itself has comics, animations, novels, music, movies and TV series!

If these things are on mobile phones, they will also be charged a commission, but if they are logged into their own GO! handheld game console, they can avoid this commission, and the disappearance of the commission means a reduction in costs. By then, Dongchuan Che can completely increase the competitiveness of Shengguang Society in these areas by reducing video membership fees or improving the benefits of company employees!

To put it bluntly, if the GO! handheld game console can gain a foothold, it means that the foundation of Dongchuan Che's business empire has been completely laid!

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like