Tokyo: Being coveted by my wife, I just want to play games

Following the workshop director, Dongchuan Che soon saw the model machine in the office.

This is a handheld game console that looks somewhat similar to the previous Switch, but the difference is... Not to mention the internal configuration, Dongchuan Che has made a lot of enhancements in terms of buttons and screen.

The price of the [GO! Handheld] of the Holy Light Society is about 50% higher than the current handhelds on the market and the previous Switch, but there are reasons for its high price.

Currently, most models on the market have a 720-inch screen with a resolution of 6.2P. Only OLED screens are around 7 inches, and still have a resolution of 720P.

This resolution seems very low, but Dongchuan Che did not enhance it.

This is mainly due to three considerations.

On the one hand, although the resolution of 720P seems very low, the resolution should be determined according to the size of the monitor.

To put it simply, a 14-inch monitor will not look blurry even with a 720P resolution. But if a 720P resolution is used on a 32-inch monitor, it will almost be a full-screen mosaic, and even Tokyo HOT will be automatically blurred.

On the other hand, resolution is something that requires a lot of configuration.

Although Dongchuan Che's GO! handheld game console is only 1080 RMB, and it makes almost no profit, and even loses some of the cost, it can actually drive a P screen.

This thing is like a seesaw.

Anyone who has played the game knows that when the resolution is increased, other options such as special effects, depth of field, field of view distance, and particle effects will all be reduced.

Dongchuan Che uses a higher configuration for this 720P screen. Although its level of detail is definitely not as good as 1080P, he can fill in more in other aspects.

The 7-inch screen has a 720P resolution, and Dongchuan Che feels that the level of detail has reached a completely acceptable standard. So between the two options of a more delicate picture and better picture expression, he chose the latter.

As for the last reason why Dongchuan Che chose the 720P screen.

It's the screen quality.

Screens of the same size and resolution can actually have a huge price difference.

Because it also involves issues such as refresh rate, HDR, color difference, bit depth, color gamut, etc. Even OLED screens produced by different manufacturers will have certain differences. The 7-inch M+-level OLED screen of [GO! Handheld] was negotiated by Kaori Akiyama in Korea and Samsung.

Moreover, due to the tight time schedule, other companies usually purchase screens from Samsung half a year or a year in advance, but Dongchuan Che only gave Samsung one or two months. In addition, Samsung is the world's largest and top screen manufacturer, and the number of orders is very large. Therefore, Shengguang Society, which [jumped the queue], also signed a bet agreement with Samsung.

[The shipment volume of [GO! Handheld] will not reach 7.8 million units within two years. To be more precise, if Shengguangshe does not purchase million screens from Samsung within the next year, it will have to pay Samsung a penalty of up to US$ million based on the purchase volume].

This penalty is actually ridiculously high, after all, Dongchuan Che directly ordered 30 million screens in the first batch. But there is no other way. If you want the best OLED screen and want to give players the best visual experience, Samsung is a mountain that cannot be avoided.

However, this is not entirely a bad thing, because.

This is actually a publicity gimmick.

The price of [GO! Handheld Game Console] is nearly 50% higher than the handheld game consoles currently on the market. In addition, Dongchuan Che wants to enter the handheld game console field, which will offend more than just NICO and Juyin.

His "FGO" is now one of the most profitable mobile games in the world. Because of Fuyukawa Tetsu's previous decision of "preferring to take more commissions and retaining the player's account data", "FGO" can be seamlessly connected to "GO! Handheld".

Once those players go from mobile phones to handheld devices to recharge, those mobile phone manufacturers that take commissions, whether they are Android or IOS, will lose a lot of income. Moreover, even a fool can understand that once [GO! Handheld] becomes popular, Dongchuan Che will be like a trapped dragon ascending to heaven in the field of mobile games!

By then, if Dongchuan Che didn't want to go too far, he could use [GO! Handheld] to negotiate the commission ratio with those mobile phone channels, but at that time, Dongchuan Che would definitely be able to take the initiative in the negotiations.

If Dongchuan Che is more ambitious and the sales of [GO! Handheld] are really explosive, then Dongchuan Che will not only make all future mobile games of Shengguangshe fixed on [GO! Handheld], but also use a lower commission to grab the market of mobile channels and let other companies' mobile games land on [GO! Handheld].

For ordinary people, cutting off their source of income is equivalent to killing their parents.

For capital, affecting their financial resources is equivalent to killing their parents.

In this context, although Dongchuan Che has invested a huge amount of money in publicity and promotion, and the marketing and legal departments of Shengguang Society are working frantically, the reputation of [GO! Handheld] in the market is not that good. There are many people looking forward to it, but there are also many people who are trying to lead the trend. And the point of leading the trend is

The more radical opinions are like "Spending more than 720 yuan to buy a P handheld game console is a waste of money"; while the more sarcastic opinions are like "Be careful! GO! The handheld game console only has three games at its launch, and this trial model is likely to be abandoned."

Other companies also know about Fukawa Tetsu's ability to make games, and he is now well-funded and is not a soft persimmon that can be easily manipulated. It is basically impossible to criticize Fukawa Tetsu's game quality. It is even possible that because of the high quality of "Pokemon", "Hearthstone" and "Minecraft", Fukawa Tetsu will swallow up this wave of negative traffic in the end, creating a greater public opinion advantage for [GO! Handheld].

The quality of the game is not to be underestimated, so the direction of the rhythm is naturally focused on the price. But to be honest, the price is not the core issue.

The real decisive factor is whether it is worth it.

Most people who can shell out more than 2,000 yuan to buy a handheld game console can also add a few hundred or a thousand yuan. And handheld game consoles can be sold second-hand to make some money back when you get tired of playing with them, so as long as the price does not increase too much from 3,000 yuan to 6,000 yuan, it is not a big problem.

But the question still remains, is this handheld game console worth three thousand yuan? Why is it 50% more expensive than other handheld game consoles? What benefits can this 50% more expensive price bring to me?

As long as Fuyukawa Tetsu can answer this question to the market, all the negative public opinions about the price of [GO! Handheld] will be solved. And his first answer is - the screen.

"This screen is indeed much better than NICO's. It's worth your frequent trips to Korea."

Turning on the handheld game console and looking at the clear and vivid picture performance, Dongchuan Che nodded with satisfaction.

Hearing his praise, Akiyama Kaori beside him also showed a very pleased smile and said, "It's troublesome to deal with Koreans, and Korean food is not very delicious, but the products they make are really good. We did a market research before and randomly asked 83 passers-by in Shibuya, and of them could directly see the difference between this screen and NICO's handheld screen. They all said that ours has brighter colors and looks more transparent."

"That's normal. After all, the price of this screen is almost twice that of NICO and the others."

Dongchuan Che smiled and shrugged. For products like chips and screens, the performance can be measured by various software and instruments, so the price is very transparent. There is no such thing as buying good products at a low price. After all, the companies that sell chips and screens are not fools and will not sell good products at a low price.

This is the case with technology products in this era. Except for a small number of companies that rely on brand effects to charge a premium for their products, other companies’ technology products basically give you what you pay for.

As for whether it is worth spending so much money on this screen

In Dongchuan Che's opinion, although it is not absolutely certain, this is most likely a good deal.

There's no other reason than this is a super gimmick.

Because NICO has always dominated the handheld game console industry, not only the game graphics have been complained about, but the performance and graphics of the handheld game consoles have also been criticized by players.

Of course, this is not because NICO's management is stupid and does not know what players want, nor is it because NICO cannot make a better handheld game console, but because

First, if a handheld game console wants to improve its configuration, the cost will increase. As the cost increases, the price will also increase, and the price increase will easily affect sales.

Second, because of the low-price route, the strategic approach of NICO handheld game console is also very simple - while ensuring that the gaming experience can reach a passing score, try to lower the cost and thus the price.

To put it simply, the goal is to make the game playable without making players feel that the console is uncomfortable to use, while further lowering costs, thereby driving more sales at a lower price.

The third is

Only quantitative change can lead to qualitative change.

Normally, a handheld game console that costs just over 2,000 yuan will not be much different from one that costs just over 3,000 yuan in terms of user experience. At least, the difference will not be very noticeable to players.

It's like a mobile phone. There is actually not much difference in usage between a mobile phone that costs more than 2,000 yuan and a mobile phone that costs more than 3,000 yuan. But there is a big difference between a mobile phone that costs more than 2,000 yuan and a mobile phone that costs more than 4,000 yuan.

In other words, if NICO wants to let players experience a higher level of gaming experience and make money from this handheld game console, then the price of NICO's handheld game console must reach more than 4,000 yuan. A handheld game console at this price will definitely discourage a large number of players.

This is actually not only a problem faced by NICO, but also by Juyin.

Therefore, when Juyin released its handheld game console a few years ago, although it was competing with NICO for the market, the configuration of Juyin's handheld game console was similar to that of NICO, and it mainly competed for the market with its game lineup.

Both NICO and Juyin are listed companies.

The advantage of a listed company is that it has more funds, after all, it raises funds from shareholders all over the world. But the disadvantage is that power is more dispersed, and the company's leaders are responsible to shareholders.

It is difficult for such a company to make a decision like Fuchu Chuanche: "I will not make money from GO! handheld game consoles in the next ten years. I will seize the market even if I lose money now." To put it bluntly, for listed companies like NICO and Juyin, let alone survive for ten years, if their new handheld game consoles do not sell well in the first month after release, or if the profits are not enough, then their stock prices will likely plummet and the company's management will likely be replaced.

Of course, this does not mean that listed companies are bad. There are pros and cons to this thing. Listed companies have more capital and because of the dispersion of internal power, they will react more slowly, but they will also be more cautious and less likely to have major problems. However.

It can only be said that in the era of the sudden appearance of a hunk, a dictator who has the final say is indeed more conducive to the development of the company. And Dongchuan Che is indeed a hunk who dropped from the sky in the real sense.

Under his [powerful rule], the handheld game console of the Holy Light Society can sell for more than 3,000 yuan with a cost of more than 3,000 yuan! And this time, the gap is revealed!

The handheld game console that Dongchuan Che sells for 50 yuan has configurations comparable to those of NICO and Juyin's yuan handheld game consoles, while the current prices of NICO and Juyin's handheld game consoles are only over yuan! To put it bluntly, Dongchuan Che's GO! handheld game console is one level higher than NICO and Juyin in terms of user experience, but the price has only increased by %!

I, Dongchuan Che, don’t make any money anymore!

4080 is sold at the price of 4060, how can you guys beat it?!

Roll your companions to death!

but

Players don't know the twists and turns here, so he needs a few powerful gimmicks to mobilize players' curiosity and let them study the configuration gap between GO! and NICO's handhelds!

And one of the gimmicks is this Samsung M+ grade OLED screen!

There are also handheld game consoles with Samsung OLED screens on the market, but OLED screens are also divided into levels. Samsung's M+ level OLED screens are generally used in high-end models such as Apple's PRO models and Samsung's Ultra tablet models. No one has ever used this level of screen on a handheld game console!

And this is just one of the gimmicks. In other words, this improvement is actually a relatively small part of the GO! handheld game console. However, the screen is a more intuitive part where the difference can be seen at a glance, so Dongchuan Che took the initiative to promote this screen.

GO! What really sets it apart from other handhelds is actually the internal chips, memory and other hardware.

Although the chips of NICO and Juyin handheld game consoles are customized by NVIDIA, they are special models not available on the market, and the contract content is strictly confidential, Dongchuan Che does not know the specific price of the chips in their machines. However, according to the company's employees, the price of the chips of these two handheld game consoles is probably less than 100 US dollars, because the price of these two handheld game consoles is less than 300 US dollars. And the price of the [GO! X1] chip that Dongchuan Che customized from NVIDIA is 180 US dollars!

When it comes to technological products, especially special technological products that are directly connected with manufacturers, you get what you pay for.

The chip processors of Juyin and NICO cost less than 100 US dollars, while the chip processor of GO! Handheld Game Console costs 180 US dollars!

The performance is nearly doubled!

And this is because Dongchuan Che was worried about over-performance and did not continue to add it. After all, $180 is more than RMB! To put it bluntly, many people's desktop computers probably cost only more than RMB for graphics cards.

It sounds a bit exaggerated, but it is normal. After all, if Fuyukawa Tetsu's [GO! Handheld] does not consider the handheld market or the commission from mobile games, but sells it normally from the perspective of the handheld's own profitability, it will be sold for at least 4,000 RMB.

The chip performance has nearly doubled, and Dongchuan Che has also expanded the memory capacity.

The memory of the Juyin and NICO handheld game consoles are both 4GB, but he Dongchuan Che directly increased it to 8GB.

Honestly, due to cost considerations, the company's R&D department initially struggled with whether upgrading to 6GB would be enough, but there was no other way. Dongchuan Che was having more and more fun with "Pokemon" at the time, and even added a gameplay of building houses and becoming a lord. This type of building simulation gameplay consumes a lot of memory.

Therefore, Dongchuan Che not only increased the memory from 4GB to 8GB, but also left a position for installing additional memory sticks inside the machine, allowing players to install additional memory by themselves.

With such a huge improvement, it is no exaggeration for Dongchuan Che to say that the gaming experience of GO! handheld game console is one level higher than other handheld game consoles, or even more than one level higher, and the price is only 50% more expensive!