Tokyo: Being coveted by my wife, I just want to play games

Chapter 407 Ascension

To be honest, when he first started working on the storyline involving Cairne Bloodhoof and Arthas, Dong Chuan Che had considered that this quest would become a small hotspot in the early stages of the game due to the antagonism between Alliance and Horde players.

However, because times have changed, he feels that today's players are more indifferent, so the number of players who specifically come to Thunder Bluff to fight may not be too large.

In his mind, the focus of the game's promotion on the day of the server launch, which is today, is to promote the diversity of gameplay, the rich content of the open world, and the excellent plot. After the popularity of the server launch period has passed, the task of "Opening the Gates of Ahn'Qiraj" will be taken up.

That task requires the joint efforts of players from all servers. By then, the discussion among players will be very heated. As long as the company makes more efforts in publicity and promotion, it will be easy to create a breaking circle effect.

The decision to focus on these two waves of popularity was the result of discussions between him, the wives' group and the company's top management.

As for the story mission of Cain and Arthas, in his conception it is more of a small hot spot, just to give players a chance to make friends in the early stage, and at the same time give players more topics to discuss, increase the popularity of the forum and the stickiness of players.

But as time went by, under the astonished gaze of Dongchuan Che, more and more players came to Thunder Bluff from all directions! At the same time, Miyano Mitsuko and Sato Fujiko also called him one after another!

No other reason!

The popularity has exploded!

Dong Chuan Che did not plan to make Thunder Bluff a focus of publicity and promotion because he felt that today's online game players are more Buddhist, and the PVP of "World of Warcraft" does not have the beauty of numbers, it mainly depends on operation, and the skill mechanism of World of Warcraft is relatively complicated. Not to mention the audience, even many players themselves have not figured out all the skills of their own professions.

Without understanding, it is difficult to resonate with others, and therefore it is difficult to attract players outside the circle. However, as the saying goes, if you plant flowers with care, they will not bloom, but if you plant willows by accident, they will grow into shade.

On the one hand, there has never been an online game with the production standards of "World of Warcraft" on the market, and the players' emotions were mobilized by the surprise after entering the game; on the other hand, it is also because Dongchuan Che did a lot of publicity and promotion in the early stage, and today is the weekend, so a large number of players are pouring into the game! What's more interesting is that

Most players may not be interested in PVP, but they are still quite interested in joining in the fun.

Hearing that many other players were gathering in Thunder Bluff to fight, the casual players who had come here to do quests and see the scenery could no longer sit still. However, the map of World of Warcraft is relatively complex, and there is no so-called automatic navigation.

If this kind of design is put into a game with very few players, it is actually considered a [toxic point]. After all, few players would be willing to play a game where they have to spend a long time looking for the way, and there are no big guys in the world channel to help them solve their problems. But now "World of Warcraft" is different!

On the one hand, there are so many players pouring in that the world channel is very lively; on the other hand, the server was just opened today and all the players are newbies; on the other hand, there is a fight in Thunder Bluff and many players want to join in the fun!

I want to go there, but I don’t know the way.

In this environment, this setting without automatic navigation has given players a reason and opportunity to communicate with each other. As more and more players start discussing this matter in the world channel in the game and in the forum outside the game, more and more players are starting to pay attention to it!

One pass to ten, ten to a hundred!

It didn't take long for all the players who played World of Warcraft to know about this. Thunder Bluff on all servers was overcrowded, and the Alliance and the Horde were fighting fiercely here!

Generally speaking, when a gaming event develops to this point, it has actually reached its peak, and the popularity will not spread beyond the circle, but this time it is different!

Today is the day when World of Warcraft is launched. Just now, the number of people online at the same time has exceeded eight million!

The user scale of eight million is an extremely terrifying number. You should know that when "League of Legends" was at its peak, the number of players online simultaneously worldwide was only 750 million; "Cross Fire" and "Fantasy Westward Journey" are also well-known games in China, but the former's peak number was 600 million online, and the latter's peak number was 272 million online!

This is why "World of Warcraft" is the strongest online game in the entire history of games, because of the previous Lich King version of "World of Warcraft". At that time, it was the gap between Jiucheng and NetEase handing over the endorsement of World of Warcraft, and without counting the players on the domestic server, the number of people online at the same time exceeded 1300 million!

If domestic players are included, the peak number of World of Warcraft in the previous life is likely to exceed 1500 million!

Now, Dong Chuan Che has not only enhanced the graphics, gameplay, and content of World of Warcraft, but also eliminated the problems of the agents in his previous life. Whether it is the domestic agent or the European and American agents, he has already solved all obstacles, and players can play the game unimpeded! In fact, he has not learned the hunger marketing of some domestic games.

Many domestic games like to use the hunger marketing method.

As soon as the game is launched, in order to create the impression that the game is very popular, the players will be deliberately blocked from logging in and forced to queue up.

To be honest, this approach is actually very effective. After all, many people are like this, always beautifying some difficult-to-obtain things in their minds.

but

As for the quality of World of Warcraft, Dongchuan Che doesn't need to engage in these pretentious routines.

As the saying goes, strength can defeat skill. All he needs to do is to get the game to the players, optimize the server login, account registration and other processes, so that the players don't have to worry about these inexplicable things. Then, with the super high quality of "World of Warcraft", as long as this game appears in front of players who want to play the game, it will naturally attract players!

but

Dongchuan Che is not completely free of publicity and promotion routines. In addition to the normal various advertisements and promotions, he also invited many well-known guilds and even teams in the gaming circle to join the launch of "World of Warcraft"!

Yes, well-known guilds and teams!

On the one hand, he plans to wait until "World of Warcraft" has gained a foothold this year, and then start working on the "World of Warcraft version of League of Legends" and "Hearthstone" in the second half of the year. Both games have strong competitive attributes, and many leagues have been organized in the past life. He, Dongchuan Che, is now paving the way for the future.

on the other hand.

Because the skill mechanism of "World of Warcraft" is very complicated and the PVP (player versus player) mode is not very entertaining, Dongchuan Che does not think that he can make "World of Warcraft" into a competitive game, but the first kill of the "World of Warcraft" dungeon is a big gimmick!

In the past, the famous Chinese guild Star caused a big sensation after it first killed the final boss of Ulduar, Yogg-Saron. Not only was it very effective in terms of publicity, but it also stimulated the enthusiasm of a large number of Chinese players.

Dongchuan Che would naturally not miss such a good opportunity for publicity.

Before World of Warcraft was launched, he had already announced that the guild team that was the first to kill Molten Core, Zul'Gurub, Blackwing Lair, Ruins of Ahn'Qiraj/Temple, and Naxxramas would receive a reward of $15! And if a guild could get the first kill of more than two instances, the reward would be doubled!

That is to say, the first kill of a dungeon is worth $15, and if you can get the first kill of two dungeons in a row, the rewards of both dungeons will be doubled, and the guild team will directly receive a reward of $60! If you get the first kill of three dungeons in a row, the reward will directly reach $180 million! And if you can get the first kill of all six dungeons, the reward will reach $540 million!

$540 million!

Close to 40 million RMB!

Even if it is divided equally among a team of forty people, each person will get more than one million!

This is almost an astronomical figure for most gamers!

Of course, with all the guilds and players competing across the globe, and the requirement set by the Holy Light Society that [guilds cannot change participants and accounts at will during the level 60 version of the competition], it is almost impossible for any guild to complete a six-kill streak, but this is still a huge temptation!

Under the inducement of such huge profits, naturally a large number of guilds will enter "World of Warcraft".

What’s interesting is that when it comes to games, there’s no such thing as competing based on parents or background. Everyone starts from scratch, and World of Warcraft is a newly launched game.

Therefore, not only those guilds that have been famous in other games for a long time are gearing up for it, but many grassroots players are also eager to try it!

Before the game was launched, these players had already formed teams in the "World of Warcraft" section of the GOGO platform, and the atmosphere was very lively. Even Dongchuan Che was looking forward to the grand occasion after the first group dungeon "Molten Core" was launched, but what he didn't expect was

Because of the story changes regarding Cairne Bloodhoof and Arthas, this grand event was brought forward.

Normally, those well-known guilds and teams that come for the prize money are not very interested in this kind of player brawl. Their main task is to level up, get equipment, and prepare for the first kill. However, the first group dungeon in World of Warcraft, Molten Core, will not be available until two months later.

This is mainly because the early versions of World of Warcraft did not level up that fast, and it was not a simple "max-level game". In the early versions of World of Warcraft, the maps were full of Easter eggs and there were many classic quests, so players' gameplay was not completely limited to dungeon clearing.

Leveling up while enjoying the charm of this second world is also a way to play, not to mention that Dong Chuanche has added a lot of game content. He also doesn't want the competition for the first kill of the group to become a competition between professional guilds and teams. He hopes that ordinary players can also have the opportunity to participate.

For those guilds and teams, two months may be a bit too long to start the group dungeon. But according to the calculations of the company team, for ordinary players, as long as they play frequently, two months is a relatively relaxed time to reach the maximum level.

By then, all players will compete for the world's first kill. It will be a carnival for all the people, rather than an exclusive time for some elite small teams.

This was Dong Chuan Che's plan, but what he didn't expect was that because of his actions, Thunder Bluff was overcrowded today!

No other reason!

If the group dungeon was opened directly after the server was launched, then those big teams and guilds would definitely not participate in the group battle between the Alliance and the Horde, and those professional players who were rushing for the bonus would definitely be leveling up frantically. But now Dong Chuan Che gave everyone two months to level up!

This was plenty of time, and besides that, the professional teams were fine, as their personnel were completely fixed and they were paid. But the big guilds were different.

These large guilds usually have their own organizations in multiple games, and "World of Warcraft" is a new game after all, and it is still uncertain whether it can last long.

Therefore, many large guilds do not directly send all their elite members to World of Warcraft. After they switch to World of Warcraft, they also need to recruit new members in this game and make a name for themselves at the same time!

There is no doubt that for a game like World of Warcraft, the best way to make a name for your guild is to participate in major game events!

So, even Dongchuan Che was a little surprised. Under the confused gaze of gaming peers around the world, the popularity of World of Warcraft exploded!

All the major guilds of the Alliance and the Horde were recruiting people like crazy. They were all shouting slogans like "For the Alliance", "For the Horde", "Blood and Thunder", and "Glory to Stormwind". They began to recruit soldiers in the world channel and game forums, and gathered teams to go to Thunder Bluff to find people to fight!

What’s interesting is that many ordinary players are also like this. They either look for guilds in the game or invite their friends around them in real life.

Especially those players who are still in college and living in school dormitories!

You should know that many college students play certain games not because they get information about the game from game forums or other places, but simply because they see their roommates playing the game in the dormitory and find it interesting, so they follow suit.

There are two key points here!

One is that the game style and quality should be good.

The style and quality of a game is actually a person's appearance. Only when the style and quality of the game are recognized will many people want to experience the game.

To be honest, the style and quality of the original World of Warcraft are not bad, but it somewhat selects players. Many Asian players have no intention of playing after seeing the European and American style. But the World of Warcraft under the guidance of Toru Fuchukawa is different!

Although the overall painting style is still European and American, he added the dragon people, as well as a lot of Asian elements in architecture, fashion, weapon shapes and some cultural customs, such as Chinese sworn brotherhood, Chinese weddings, or Japanese kimono fashions, etc.!

Moreover, because the story of the Dragon People is in the subsequent expansion packs and this is a lost race, the Asian buildings in the world of Azeroth are currently in ruins!

The ruins, coupled with the suspense hooks that Dongchuan Che deliberately buried in the game, will also arouse the curiosity of many Asian players!

From the painting style to the plot, Dongchuan Che has added a lot of Asian culture, so this life's "World of Warcraft" is more acceptable to Asian players than the previous life's "World of Warcraft"!

Of course, in addition to the painting style and cultural elements, there is another key point if you want players who originally didn’t pay attention to World of Warcraft to play this game - gimmick.

It’s still the same question - in this world where the gaming industry has been developing for many years, why should players give up other games and turn to play his "World of Warcraft" created by Toru Dongchuan.

this is a big problem.

In its previous life, World of Warcraft was launched in 2004, and Legend, the veteran of the online game industry, was produced in 2001. To put it simply, that stage was the era when online games were just emerging, the competition was not particularly fierce, and many people had not even played online games.

Therefore, for "World of Warcraft" of that era, all it needed to do was to make itself fun enough, so that players who were exposed to online games would naturally come to play "World of Warcraft", and the entire market was still a blue ocean to be developed.

But now Dongchuan Che is in a different era. There are already classic online games such as OTTO's "Hunter World" that have been operating for several years or even more than ten years on the market. If you want those players to abandon their original games and play "World of Warcraft", you need to give them a very strong stimulus. And it is obvious that for players, attacking the sand and slaughtering the city are definitely the most emotional gameplay!

Countless players swarmed towards Thunder Bluff from all directions!

When they are killed by hostile forces, they will actively or passively get to know other players in the game. At the same time, their enthusiasm for playing and discussing has also attracted many players who originally did not pay attention to "World of Warcraft"!

Superb picture quality and style!

It can be said that the content richness is unique in the history of online games!

Coupled with the good reputation that Dongchuan Che has accumulated over the past few years, such as [no forced spending], [high quality], [Dongchuan's products must be high-quality]!

Needless to say, while Toru Fuyukawa was still guarding the corpse of a certain Alliance warrior in Thunder Bluff with Futaba Koyama, amid the enthusiasm of all players, with the coordinated promotion and publicity led by Miyano Mion and the marketing department, and while gaming peers around the world were stunned and amazed, the already hot "World of Warcraft" began to rapidly rise in popularity once again!

The game has been open for three hours!

The number of people online at the same time exceeded 12 million!

Three hours after the server was launched, the game entered the paid stage!

During this period, the number of players of "World of Warcraft" experienced a brief drop, with the number of online players dropping from 12 million to 9 million!

Entering the paid stage, the number of players dropped by three million!

But at this time, Chika Oohara and Mite Miyano, who were sitting in the president's office drinking tea and looking at the data, were nervous but had an expression of "as expected". After experiencing a drop in the number of users of "World of Warcraft" for about half an hour, the number of online users suddenly began to rise again as the discussion about the game became more and more heated!