Tokyo: Being coveted by my wife, I just want to play games

Eight million people online at the same time!

As Miyano Mitsuha directed the marketing operations department to publish the data three hours after the launch of "World of Warcraft" on social media, gamers and game manufacturers around the world went crazy!

This number is so exaggerated that it has almost made it into the top ten in the history of the online gaming industry!

This is not the most important thing. The most important thing is that "World of Warcraft" not only has a large number of players, but also has a very good reputation, and it has taken in the huge traffic this time!

This is the most important thing!

As long as the game has strong enough publicity and promotion, and is endorsed by various authoritative organizations, it is easy to attract a large number of players when the game is released or launched. However, publicity and promotion is actually a double-edged sword.

For example, "Cyberpunk 2077", "Starfield", and "Dragon's Dogma 2".

When these games were first released, their reputations were not good, or even ruined. But if you really want to say it, the quality of these games at the time of their release was not bad at all, and they could be considered games with obvious advantages and disadvantages.

But the problem is that these games were promoted on a super large scale when they were first released!

This kind of publicity allows more players to know about the game and makes more players willing to try it, but at the same time, this excessive publicity will also raise players' expectations infinitely!

Although offering a salary of around 4000 yuan to graduates from ordinary universities may be criticized as being stingy, it will not cause too strong a reaction because most companies pay this much to graduates from ordinary universities, and people who understand the market will not have too many expectations.

But if when recruiting people, you tell them that "it's very easy to earn 8000 by working for me for a month", then even if you pay them 5000 in the end, you will still be scolded.

The human heart is such a magical thing.

By the same token, the scale of World of Warcraft's promotion this time was too large. Not only did it have conventional advertising, such as advertisements on landmark buildings and subway stations, and game anchors making videos or live broadcasts of gameplay, but Dongchuan Che also invited a large number of celebrities from the entertainment and music circles to show up.

Such a large-scale investment and promotion, coupled with the "three-hour free trial" operation that lowers the threshold for trial play, has indeed made the attention of "World of Warcraft" extremely high. Eight million players poured into the game within two hours of the game being launched! However, if the quality of "World of Warcraft" cannot keep up and cannot satisfy those players whose expectations have been pushed to the limit, it will definitely be backfired by public opinion in the end!

But in the eyes of many people who have conflicts of interest with Dongchuan Che, Dongchuan Che will probably have a hard time ending this time.

On the one hand, it is because Dongchuan Che made too big a fuss. If "World of Warcraft" is not a masterpiece, it would not be able to satisfy the players' expectations that are pushed to the sky.

On the other hand, Dongchuan Che has never made an online game.

There is still a big difference between online games and stand-alone games. Stand-alone games are almost purely content-driven, mainly the dialogue between the game and the players. Online games, on the other hand, create an environment that allows players to socially interact and compete with each other.

The two have completely different starting points in terms of production ideas, and as the saying goes, it is difficult to change one's nature.

This nature refers to the way people think about things.

Therefore, most of his peers in the industry are skeptical about whether Dongchuan Che, who is very strong in single-player games and content-oriented mobile games, can completely change his thinking and make a super online game.

Even some game manufacturers who have logged into the GOGO platform have already arranged for their subordinates to draft new contracts. If "World of Warcraft" fails and causes the GOGO platform to lose in the competition with OTTO, then they don't mind stepping on Dongchuan Che's head again and taking the opportunity to sign a lower commission contract with the Holy Light Society. But they never expected that Dongchuan Che actually made "World of Warcraft" a success! However

It's not completely accomplished.

Although 8 million concurrent users sounds scary, the reputation of World of Warcraft is very good now, and it does not have the tendency to die as soon as it is released.

"World of Warcraft" is a point-based game.

Online game players are very twisted.

They can spend hundreds, thousands, or even tens of thousands of yuan to buy a piece of equipment in an online game, but if a game requires a card payment of only a few dozen yuan a month, they will be entangled. Therefore, whether "World of Warcraft" can succeed depends mainly on how many players choose to pay to stay after the free trial.

Only these players who are willing to pay can truly represent the achievements of World of Warcraft.

Everyone understands this.

The global industry peers, especially those in Tokyo, are paying close attention to it. Under the leadership of the two marketing directors, Mitsuko Miyano and Fujiko Sato, Shengguangsha continues to spend a lot of money on publicity and promotion to further increase the popularity of World of Warcraft.

As for what MC rating website

This website did want to give Dongchuan Che a warning at the beginning, but to be honest, Dongchuan Che never cared about them.

They are not on the same level.

He, Dongchuan Che, is not a studio of one or two hundred people like Youke that needs to attract investment to make games. He now has six or seven thousand employees under him, more than one billion US dollars in the account, and has connections in both the black and white worlds in Tokyo.

At most, he would just throw money at the bad guys. He is rich and powerful now, so he is not afraid at all. To put it bluntly, if he didn't think that a clown singing the opposite tune might make it easier for World of Warcraft players to unite, he would not let the other side make noise.

Ignoring the noisy noises, Dongchuan Che just sat in the Internet cafe and continued to team up with Xiaoshan Futaba to kill monsters.

Of course, he wasn't just playing games.

Although promotion, word of mouth and other things are important for games, the most important thing is the quality of the game.

Normally, a game of the scale of World of Warcraft would have several rounds of internal testing before launching. World of Warcraft certainly had this too, but due to time constraints, it only had one round of internal testing.

Although because of the original work as a design blueprint, even if the "World of Warcraft" under his guidance only conducts one round of internal testing, there will be no malicious bugs and other problems, and the game content is absolutely guaranteed to be of high quality.

In terms of social gameplay, he was not sure whether his changes would touch the hearts of players. Based on Dong Chuanche's more than ten years of experience in World of Warcraft, most of the players who could stay in the game basically had their own friends in the game.

It is easy to get bored playing World of Warcraft by yourself. Even if Dongchuan Che strengthened the quests and plots of World of Warcraft and hired very professional screenwriters to write the quests and plots, it can even be said that even if World of Warcraft removes the online game attributes and completely transforms into a stand-alone game, the quality of both the gameplay and the plot is still very high! But the problem is

Online games are long-term operations. In the past, World of Warcraft had a major version every two years. But which single-player game in the world has enough content to sustain two years of player consumption? Generally speaking, one or two hundred hours is the maximum.

Therefore, if you want to retain players and make them willing to buy monthly cards and game cards, the social aspect must be good enough to allow players to make friends naturally and easily in the game, so that players can easily find like-minded friends when they are doing dungeons, completing tasks, or want to engage in life activities such as fishing and cooking.

Therefore, he also added the master-apprentice system, sworn brotherhood system and marriage system to World of Warcraft.

To be honest, he has never really understood why Blizzard didn't add these systems to World of Warcraft.

You should know that World of Warcraft is much more complicated than other games of the same type due to its dungeon mechanism, gameplay content, and professional techniques. Therefore, newbies to World of Warcraft need to be guided by veterans, otherwise it will be difficult to get started.

Moreover, the core gameplay of World of Warcraft requires social interaction, whether it is dungeons, PVP or achievements, all require multiple people to play together. Therefore, whether or not you have friends in the game will greatly affect the game experience of World of Warcraft players. However, Blizzard does not add these mechanisms to give players the opportunity to meet new friends. There is only one guild and world channel.

From the perspective of game production, Dongchuan Che cannot understand Blizzard, but if he looks at it from other aspects, he can understand it. After all, some European and American manufacturers do like to teach players how to play games.

No matter what [I don’t want fair skin, beautiful face and long legs, I think dark-skinned middle-aged women are more realistic and more suitable to be the heroine], “Extinction 2”;

Or the "The Last of Us 2" which completely disregards the feelings of the players, and is so self-congratulatory that the female supporting character beats the male protagonist to death with a golf club, and then plays the redemption trick in the end;

Or it could be the arrogant Blizzard that asked "Don't you have cell phones?", or it could be the ZZZQ that was obsessed with thinking that it could change players' preferences with its few games like "Overwatch" and "Assassin's Creed Shadow".

It turns out that many European and American game manufacturers are indeed overly self-conscious. They think they are the leaders of the game industry and they understand games better than players, so players should accept the plots and gameplay they designed. But it is obvious that players will vote with the money in their pockets.

The gaming industry is a service industry. Although Dongchuan Che believes that in order to make the best games, the game maker cannot completely abandon his own ideas and obsessions, the game needs to be paid for by the players. It is reasonable that the game made by players will not be paid for if the needs of players are not considered at all.

Make balances and trade-offs between game developers and players.

In fact, the ancestors of the Chinese nation have long understood this principle. The Tai Chi diagram composed of yin and yang fish is the best example.

There must be both black and white, and there must be a little black in the white, and a little white in the black.

Black in white and white in black, these two points not only increase diversity, but also define black and white, preventing them from going to extremes.

Dongchuan Che did just that. In terms of the difficulty of dungeons, he would not cater to the market completely and make it light and fast. He still hoped that the dungeon battles in World of Warcraft would be hardcore battles, giving players a hardcore experience similar to soul-based games. But in other aspects, such as social interaction and life-related gameplay, he would do his best to cater to the needs of players.

And whether to say it or not, master-disciple, sworn brotherhood, marriage.

These systems are indeed very interesting, and Dong Chuan Che has also added some mount rewards to these systems. For example, after a male and female player gets married, they can play a few high-difficulty dungeons together and do related plots, and both parties will get an oversized mandarin duck mount.

But in order to prevent players from getting married just for the sake of getting married, he was very considerate and hung a sign on the chest of the mandarin duck mount. When players get married, they can choose some system blessings, or write their own blessings, and then these blessings will appear on the sign on the chest of the mandarin duck mount, and the online IDs of the two will be engraved on it.

Full of sense of ceremony!

Another example is the sworn brotherhood system. Because Dongchuan Che added the Dragon People with Chinese elements to the game, the sworn brotherhood, a custom not found in the West, must be hosted by the NPC of this race. After the sworn brotherhood, the sworn players will all receive a wine gourd decoration, and the color of the wine gourd, as well as the patterns and words carved on it, can be freely created by the players.

In addition, there is the most common master-apprentice system.

In this regard, Dongchuan Che allows players to customize their battle robes, and at the same time gives some reputation-accelerating rewards to those masters who are willing to take apprentices.

In short, everything is to arouse the players' desire for social interaction. But what's interesting is that Dongchuan Che doesn't know the players' feedback yet, but Xiaoshan Futaba is interested.

"Hey, hey, hey, come to Thunder Bluff as soon as possible. Let's do the quest together and then get married! I really want that big red duck mount!"

".Okay, okay, stop shaking, I'll come over by airship."

Dongchuan Che had just controlled his undead thief to kill a vampire bat when Xiaoshan Futaba, who was reading the strategy page for [Flying with Wings] (Mandarin Duck Mount) next to him, started yelling. While watching, she also pulled Dongchuan Che's arm and acted like a spoiled child.

It should be said that Dongchuan Che spent a lot of money this time. Not only is the picture quality of "World of Warcraft" more exquisite, but the shapes of various equipment and mounts are also much better than the original. And this "Flying in pairs" mount based on the mandarin duck is also very cute, and there are also many standby actions, such as yawning, and cute hugs with your partner's mount.

This kind of mount is really lethal to girls, making veterans like Koyama Futaba who has played countless games so excited that they want to get married. However, getting married in the game is not that easy. The marriage system of "World of Warcraft" was also borrowed by Dongchuan Che from "Fantasy Westward Journey".

If players want to get married, not only do they need to be of the correct gender, they also need to have a high enough favorability. Once that level of favorability is reached, they have to work together to complete several dungeons and tasks that are not difficult but have strong plots.

The purpose of doing this is naturally to provide players with more opportunities for emotional communication. After all, a sense of ritual is very important.

As for improving favorability, it is naturally to team up together to complete tasks, team up together to clear dungeons, or team up together to do fishing, archaeology, cooking and other things to improve it.

Of course, there are also some players who have no interest in getting married.

In order to get mounts and rewards in the game, it is normal to marry and become a disciple. Many players even open two accounts at the same time and then marry themselves.

Seeing this, Dongchuan Che did not think much about it, but just smiled and controlled his little undead thief to take the airship. However, he did not notice that in the cute big eyes of Xiaoshan Futaba, there was not only excitement, but also some subtle but extremely strong shyness and sweetness.