Tokyo: Being coveted by my wife, I just want to play games

This year is a slow year for games.

Although Toru Fuyukawa's "Elden Ring" was a huge hit and sold 30 million copies, the sales of the top ten games in the first half of the year, starting from the second place, had dropped to less than 3 million copies, with a huge gap.

Although the gaming industry is not very hot this year, other entertainment fields are quite hot. The most popular one is naturally the World Cup in Korea and Japan in the summer. However, compared with the public who are more concerned about which team can win, the big bosses of various industries are thinking about how to get a piece of the world's largest sports pie.

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Ten o'clock in the morning.

New York, USA.

As the largest city in the United States, New York is not only a historic city, but also a commercial, financial, economic, trade, cultural and media center in the United States and even the world. Among them, the more famous ones are Wall Street, the Statue of Liberty, Broadway, the Empire State Building where King Kong shoots down a plane, etc.

The headquarters of countless large companies are located in this city, including the headquarters of PepsiCo.

"Hello Miss, I'm Maori Mengya from the Holy Light Society. I've made an appointment with Mr. Jack, your marketing director."

"Wait a moment, let me check. Okay, Mr. Jack is waiting for you on the 13th floor, just go up."

"Thank you."

Giving a gentle smile to the blonde girl at the front desk, Ms. Maori adjusted her suit vest and quickly squeezed into the crowded elevator.

Westerners have a stronger body odor, so most people will spray some perfume.

Ms. Maori sniffed unconsciously when she entered the elevator full of white and black people. However, she did not care about the perfume smell, nor did she care about the curious looks from many foreign employees behind her. She only felt extremely excited when she saw the elevator number rising and jumping!

Honestly, before Toru Fuyukawa acquired Sistar, she already had artists working with big companies like Pepsi, so logically she shouldn't have been so excited, but the situation is different now.

What we are going to talk about now is the advertising endorsements during the World Cup, and the advertising endorsements for the entire Western market during the World Cup.

What is this concept.

Big companies like Pepsi will usually shoot commercials and look for endorsements, but these endorsements are usually more daily. Pepsi does not require celebrities to be that famous, and it only requires local celebrities from the local country, but the endorsements during the World Cup are different.

During the World Cup, Pepsi usually invites the world's top football stars to shoot commercials.

In the past, Pepsi's football camp included top players such as Messi, Kaka, Ronaldinho, Beckham and Henry, who had great appeal around the world.

Before, Ms. Maori could not even think of such a level of cooperation.

Although the cooperation has not been finalized, this is just the first meeting, and it is not yet certain whether the cooperation will be carried out. But she is very excited to have such an opportunity!

With excitement in her heart, she watched as the number of people in the elevator decreased and the indicator light jumped to number 13. She took a deep breath, stepped out of the elevator, and walked towards the marketing director's office.

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Meanwhile, in the office of PepsiCo's marketing director.

"Jack, are you sure you want to add a Japanese female singer to this ad?"

A middle-aged black man with a black beard sat on the sofa and smoked a cigarette. He said with some doubt in his tone, "I know that girl named Izumi was very popular in the market at the beginning of the year. But she is not a big enough star. If you really want to hire her, the agents of those stars will probably give you trouble. They don't want their stars to be sucked away by a Japanese female singer who has nothing to do with their interests."

Izumi Himawari is very famous now, but she has only been famous for a short time. It has only been half a year since she became popular. And after the Tokyo Game Show Winter Exhibition ended last year, she became quiet again in preparation for "Singer". She did not hold any concerts to maintain or increase her popularity. The top football players are actually no less famous than those top Hollywood stars.

If the top football players were to film the commercial, it would be a strong alliance, and they would be able to accept it. But if Izumi Himawari was included, even if the players didn't care, their agents would definitely use this to put pressure on Pepsi or even directly on Fuyukawa Che to seek more profits.

From a business perspective, this approach is not a bad one. After all, you are complete strangers to each other, so there is naturally no reason to use others' popularity to gain attention.

Jack, the black man sitting behind the boss's desk, also understood this truth.

He took a sip of coffee and thought, "If this World Cup was held somewhere else, the Japanese girl would not be famous enough. But this World Cup is held in Asia. If there is an Asian face in the advertisement, it will definitely be able to better stimulate their emotions."

At this point, Jack put down his coffee cup and said with a smile, "Of course, it all depends on the quality of the songs they bring this time."

"song?"

The bearded man lit a cigarette.

Jack nodded, "Yes. When they found me before, I was actually surprised. But their president, Mr. Dongchuan, said that we can continue to discuss in detail after we see the song."

"Mr. Dongchuan? He's going to write a new song again?"

The bearded man looked a little surprised.

He didn't think highly of Izumi Himawari's status, but that didn't mean he had a prejudice against the Holy Light Society. He just considered it purely from the perspective of profit and felt that Izumi Himawari's joining wouldn't bring them much benefit. But now that Dongchuan Che was determined to leave, the situation was different.

In terms of the size of capital, Toru Dongchuan is no match for PepsiCo.

PepsiCo's annual turnover last year exceeded US$143 billion, close to a quarter of the entire gaming industry's market value. With nearly subsidiaries, it is the world's fourth largest food and beverage company and ranks rd among the Fortune Global .

In front of such a super giant, Dongchuan Che, with annual sales of $1 billion, is indeed not a big shot, but sometimes money can't buy the best talent. PepsiCo is very, very rich, but the divine songs that can become popular all over the world are often only encountered by chance, and you can't get them just by spending money.

However, PepsiCo does not actually care how much money the song itself can make. What they need is to gain market share by leveraging the influence of hit songs.

Thinking of this, the bearded man smiled and said, "It seems that Mr. Dongchuan really wants to use this opportunity to send his little lover to the throne of the Queen of Heaven."

"That's just one aspect."

Jack nodded, shook his head, and smiled, "Their company is now trying to capture the big cake of the game channel. If I'm not mistaken, cooperating with us is just his first step. After that, he will definitely find a way to fully exert the influence of this girl. However, these things later have nothing to do with us. We only need to focus on the quality of the songs."

The two were chatting, and at this moment, there was a knock on the office door.

As Jack said "Come in", the door was pushed open, and Ms. Maori and an old woman who was about sixty or seventy years old appeared at the door.

Since Jack wanted to cooperate, he naturally did not act arrogantly. He stood up politely and walked towards Ms. Maori, extended his hand to greet her, and then greeted the European and American old lady next to Ms. Maori.

The old lady's name was Jennifer. She was a professor at Berkeley University who specialized in pop music. She was also a professional consultant for PepsiCo. Sometimes they would ask her to help with music for advertisements. This time, Jack personally invited her to help check out Dong Chuan Che's new song.

"I didn't expect they would invite Professor Jennifer here."

Sitting on the sofa, Ms. Maori glanced at Professor Jennifer who was drinking hot tea next to her, and she was delighted. Although she had never met him, she had heard of him as a professional consultant for PepsiCo in music. As the saying goes, a single leaf can tell the coming of autumn. The fact that the other party was willing to invite such a person to come here also indirectly reflects that the other party attaches great importance to this cooperation.

Thinking of this, a huge stone in Ms. Maori's heart fell to the ground.

To be honest, she came here today to discuss cooperation, feeling excited and nervous. After all, PepsiCo is too big, and the marketing director Jack is also a high-ranking official. If we only talk about the strength of the companies behind both parties, without talking about the very scarce [talent resources] in Dongchuan Che's hands, she is actually not qualified to come directly to meet the other party. And it is obvious that the attitude shown by Jack at this time also represents that they do have needs.

Since both parties have needs, the negotiations will naturally be much easier. Professor Jennifer is as excited as Ms. Maori.

As a senior consultant of PepsiCo, she generally doesn't need to intervene at this stage. She was even on vacation in Hawaii a few days ago. But after hearing that it was Dongchuan Che's new song, she immediately flew back to New York!

There is no other reason, I just want to listen to Dongchuan Che’s new song!

"I heard that Mr. Dongchuan Che wrote five new songs this time, and they are all in different languages. I really want to listen to them now!"

Professor Jennifer was very curious, and so were Jack and the others.

So, after a few pleasantries, Jack quickly got the conversation to the point.

"Mr. Dongchuan said he has recorded a DEMO. Can you play it for us now?"

"No problem. Do you have a record player here?"

"Yes, I asked someone to bring it to me this morning."

"Okay, okay, here are the music scores and lyrics, you can take a look first."

Ms. Maori handed out some sheet music to everyone, then took out a vinyl record from her handbag and walked towards the boss's desk. While she was fiddling with the record player, the three people on the sofa also started looking at the sheet music.

At first, the three of them were either sitting with their legs crossed or in a relaxed position. But after just a few seconds, Professor Jennifer, who looked like an old woman, straightened her back!

"This is."

Looking at the five pieces of music in her hand, Professor Jennifer's old blue eyes widened!

There is no other reason, because these five songs are: "Dragon Fist" by Jay Chou, "We Will Rock You" by Queen, "Cup of Life" by representative Spanish singer Ricky Martin, "Waka Waka" by Shakira and "Riding on the Back of a Silver Dragon" by Miyuki Nakajima!

Looking at the music score, even though she knew that Dongchuan Che was a very strong lyricist and composer, Professor Jennifer was still shocked!

Five songs, five styles, five languages, and most importantly, every song is very nice!

She doesn't even need to listen to the DEMOs. Just by clapping along to the music and humming a few lines, she can feel the energy in these songs!

Unlike her, Jack and the bearded man were not talented in music, and they could not understand the music. But soon, as the vinyl record with Izumi Himawari's singing began to turn slowly, as the bells and drums sounded, and as the rhythmic prelude of "Dragon Fist" came out, the two black men shook their necks unconsciously!

"What kind of instrument is this?! A drum set?! Such a great gift! The beat is so strong!"

"Oh~ My puppy is so sweet, peanuts and cages~~~ I know this rhythm! It's the mysterious ancient Chinese musical instrument, the Pipa!"

It must be said that black people are indeed very talented in music. And the rhythm of the song "Dragon Fist" is also full, which makes Jack and the bearded man feel very happy, but this is just the beginning.