Tokyo: Being coveted by my wife, I just want to play games

The conflict between Holy Light Society and TGA is getting more and more intense, and it seems to have become known to everyone in Tokyo.

There is no other reason. Although Fuyukawa Che does not like to attend formal events, in the past two years, whether in the gaming industry, the music industry, the light novel industry, or the animation industry, every step he takes is basically a big move that attracts people's attention.

The media naturally likes such people very much. Moreover, the person Dongchuan Che offended this time was TGA, the most prestigious organization in the gaming industry.

Whether it is the news media or the so-called "friendly competitors", they all naturally want to watch the fun and some even add fuel to the fire.

For example, NTsoft's Asai directly said in an interview, "Mr. Fuyukawa is an employee of our NTsoft and the future of the Japanese game industry. With the quality of his games, even if there is no major European and American media coverage, it will definitely be successfully launched in the European and American game market."

It's obviously fanning the flames and flattering others, but it doesn't mean much.

The grievances between Fuyukawa Tetsu and NTsoft had been reported by countless media as early as the release of Stardew Valley. For these not-so-new things, netizens actually don’t have much interest in chasing them, and even mock the new netizens with a sentence [Village Network? ]

Moreover, due to the lack of excellent works, NTsoft's influence in the industry has been getting lower and lower in the past two years. In addition, the failure of the previous adaptation of "K-ON!" offended a group of fans. Now there are not many people speaking for Asai.

However, not long after Asai was interviewed, a video titled "Famous Berkeley professor mocks Toru Fuyukawa's songs as being too old-fashioned!" began to circulate on video websites in Japan, China and other places.

The content of the video mainly revolves around two topics: [The songs of that Asian guy named Fuyukawa Tetsu are too old-fashioned and do not have the aesthetics of modern music] and [That Izumi Himawari is a product completely hyped up by capital, and her singing skills are hard to come by in Europe and the United States].

Well-known professor at Berkeley!

This gimmick is actually quite big, and the targets of the attack are Toru Fuyukawa and Himawari Izumi, who already has a bit of the flavor of "Asia's New Generation Strongest Female Singer". This has made the entire public opinion field lively again, with all kinds of news flying around every day.

Some people support Fuyukawa Tetsu and Izumi Himawari, thinking that the song is just good. But some people just follow the trend.

The public opinion in the Asian music scene was in an uproar, but this was actually normal. After all, whether a song is good or not is a very subjective matter, and it is normal for fans to quarrel over it. But as time went on to the second day, things became a little wrong.

Broke the circle!

The popularity of the video in which Joffrey mocked Toru Fuyukawa and Himawari Izumi suddenly skyrocketed, and marketing accounts began to appear on various video websites and forums to lead the trend! As a result, this incident, which was originally just a fight among fans, became known to everyone!

Moreover, the public opinion did not develop in Fuyukawa Tetsu's favor. Most of the videos were saying that Fuyukawa Tetsu's works were tacky and Izumi Himawari was a product of capital speculation!

Some people even say that Toru Fuyukawa can only make low-budget works, and the successful development of Sekiro relies on NTsoft's years of industrial accumulation, so players should not pre-order "Elden Ring"!

The entire public opinion field exploded, and the matter even attracted the attention of senior executives of major companies, including SATE's Executive Director Kuriyama.

"This Dongchuan has always been diligent and courageous in his work, and he is a rare talent. But this style of doing things is too rigid and easy to break."

SATE Office Building, Executive Office.

Heiji Amuro, the general manager of the audio-visual equipment division, put down the tablet in his hand.

He drank a sip of oolong tea and shook his head with some emotion. Currently, SATE and Holy Light Society have had in-depth cooperation, and this cooperation is not limited to games.

SATE is a comprehensive enterprise, whose business spans multiple fields such as game production, audio-visual products, digital products, professional broadcasting and television equipment, and electronic components. For example, the audio-visual equipment that Fuyukawa Tetsu spent more than 4 billion yen to buy this time was purchased from Amuro Heiji.

To put it bluntly, because SATE cannot be a PC gaming platform, and has no intention of entering the fields of light novels, music, film and television animation, or even entertainment, Shengguangshe and SATE can indeed form a perfect complement, but.

The reason why SATE is unwilling to enter these fields is that, on the one hand, its own base is already large enough, and within these bases, they also face pressure from other competitors from all over the world.

On the other hand, the fields of Japanese light novels, music, etc. have already been occupied by another giant - Kondo Suzumune.

Behind the boss's desk, Senior Managing Director Kuriyama, who was chewing a cigar and reading the Complete Collection of Tang and Song Poems, smiled and shook his head: "There is no such thing as being too strong and prone to breaking. Things have come to this point. Unless he castrates himself, it won't change the attitude of those guys towards him, whether he stands and turns everything upside down or kneels down and kowtows to beg for mercy. However, facing the pressure from TGA, Kondo, and OTTO at the same time, this little guy is really courageous."

Managing Director Kuriyama's eyes were filled with emotion and appreciation.

Now the public opinion field is in an uproar, as if Dongchuan Che was boycotted by the whole nation overnight. But how could these old foxes in the business world not see that someone was behind Dongchuan Che?

There is no need to talk to TGA, the situation is already clear.

Currently, mainstream gaming media in Europe and the United States have refused to report on "Elden Ring".

But to be honest, because of the decline of Japanese games in recent years, and its main market is in Europe and the United States, TGA does not pay much attention to Fukawa Che. Now it is just a soft ban on Fukawa Che in Europe and the United States, mainstream game media do not report on it, and some video websites do not give traffic, but there is no active attack.

So who is stirring up public opinion in Asia?

The answer is not difficult to come by after considering the company's capabilities and the conflict of interests of its base.

Only OTTO and Kondo Ryoumiko.

On the one hand, these two companies have the ability to do this, and on the other hand, Dongchuan Che's development direction will inevitably take food from their bowls.

Taking away someone's wealth is like killing their parents.

As long as Dongchuan Che does not change the direction of the Holy Light Society, as long as Dongchuan Che does not castrate himself and obediently become a younger brother, then no matter whether Dongchuan Che's style of doing things is strong or soft, he will definitely be done by these two companies. The saying that being too rigid will easily break does not apply here at all.

But it is obvious that Dongchuan Che did not castrate himself, but chose to fight head-on.

As an old man from the Showa era, Executive Director Kuriyama admired the hard-line style of Toru Fuyukawa, but on the other hand, he did not think Toru Fuyukawa had much chance of winning because the opponent was now attacking from all sides.

Executive Director Kuriyama can also see Fuyukawa Tetsu's recent actions. He wants to use the Tokyo Game Festival as a stage to promote his own songs, and then use these songs to boost the popularity of "Elden Ring" in Europe and the United States.

To be honest, since he has tried out "Elden Ring", he is actually quite confident about this game, but he is not sure about the music. After all, Toru Fuyukawa's songs have basically never gone beyond Asia, not to mention that there are OTTO, Kondo Suzumiya and TGA eyeing them covetously.

At this point, even if Dongchuan Che's song can reach an 80-point standard, these three companies will still find fault with it through public opinion!

At this Tokyo Game Festival, if Toru Dongchuan's songs fail to make the majority of listeners feel "Wow, this song is awesome", and if he fails to make the listeners confidently and spontaneously promote these songs and fight against public opinion, then Toru Dongchuan will not be able to withstand the suppression of public opinion from these three parties in the future, and songs that score 7 or 8 points will be criticized as "nonsense songs".

If the song fails to create a sensational effect, the subsequent success of "Elden Ring" in Europe and the United States will probably only rely on spontaneous promotion among players.

Of course, there are many games that became popular due to spontaneous promotion among players. For example, in the early days of the "Dark Souls" series, it was actually mainly based on spontaneous promotion by players. In addition, Che Fuyukawa himself has a certain influence in Europe and the United States. However, Che Fuyukawa invested more than 1.5 million US dollars in the promotion and research and development of "Elden Ring".

The cost is very high, and the company is now very large, with animation, music, and light novel departments, plus the ongoing development of FGO. Executive Managing Director Kuriyama estimates that the sales of Elden Ring will have to exceed 5 million copies to break even, and more than 10 million copies to sustain until the release of FGO next year.

Such huge sales cannot be achieved by word of mouth from players, and the publicity effect of word of mouth from players takes a long time to ferment. For example, "The Binding of Isaac", which mainly relies on spontaneous publicity from players, took nearly ten years to reach 5 million sales.

There is no doubt that this incident is extremely dangerous for Dongchuan Che. If he is not careful, everything may be reset to zero. However

As long as you cross this hurdle, the sky will be the limit.

Amuro Heiji also understood this truth. He picked up the hot tea and took a sip. "The Dragon Gate is just around the corner. I don't know whether this young man will jump up or be washed down into the abyss by the waterfall like countless others."

"The Dragon Gate is just around the corner? That's a good description."

"No, it's all inspired by the Executive Director. I only started reading ancient Chinese poetry in recent years. I have to say that China once ruled East Asia for 5,000 years, and its cultural heritage is indeed exaggerated. Every time I read Li Bai's poems, my blood boils."

"Haha, a poem by Li Bai? Amuro-san is indeed a man of taste."

Smiling and closing the book, Executive Manager Kuriyama walked to the French window with a cigar in his mouth. Across the countless tall buildings reflecting the dazzling light in the sun, he seemed to see the red building in Akihabara.

"The Yellow River flows westwards to break through Kunlun, roaring for thousands of miles to touch the Dragon Gate. Three large companies have built the Dragon Gate for you, but I don't know whether you are a trickle silently swallowed by the sea, or a roaring Yellow River for thousands of miles."

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It is very crucial whether Che Dongchuan’s new song can become popular and become a big hit in Europe and the United States.

Many people also saw what Executive Managing Director Kuriyama saw, especially the game manufacturers participating in the Tokyo Game Festival. Interestingly, these manufacturers also joined the rumor-mongering campaign.

Yes, joined in.

It’s just that they are both smearing Dongchuan Che and supporting Dongchuan Che at the same time.

It was a very contradictory behavior, but in fact it was not contradictory at all. They didn't care about whether Fuyukawa Tetsu lived or died, but they all hoped to make the Tokyo Game Festival as popular as possible, so that more people would see their games.

Eating human blood buns is yes, but

It's not just them who are profiting from the blood of others, Dong Chuan Che himself is also profiting from it.

If Dongchuan Che has no confidence in his own work, then Joffrey's videos from the Berkeley academic school would indeed bring him a lot of pressure, but the problem is that he has all the trump cards in his hands!

Adele, Taylor Swift, Lady Gaga, Rihanna, even Eminem and Linkin Park.

With so many top singers' songs in his head, if he was still afraid, then what would he do? And he was just worrying about how to create popularity and topics in Europe and America, but he didn't expect that Joffrey would bump into him.

There was no reason for him to miss this opportunity to stir up public opinion. So, not long after Joffrey released the mocking video, Dong Chuan Che also asked Sister Mei to release a video to respond.

Sister Amei does not have a high level of education and comes from a rural background, but she is indeed a very hardworking and outspoken woman.