Tokyo: Being coveted by my wife, I just want to play games

Sitting in the large practice room of Sistar, Toru Fuyukawa was thinking while having dinner with Himawari Izumi.

The market size of the music industry is not large, and compared with animation and film and television works, the influence of music is relatively small. For him, the music sector is similar to the light novel sector, which is also difficult to sell overseas due to the text, and neither can be regarded as the pillar industry of Shengguangshe.

Of course, music and entertainment are inseparable, and this field can expand directly to the entertainment and film and television circles.

But currently making movies and TV series is not within the scope of Dongchuan Che's plan. Everything has to wait until "Elden Ring" and "FGO" are completed, so his previous attitude towards Sistar was to let it go.

But now he has to focus on the field of music.

This was not because of Joffrey he had just met. That kind of small role would not make Dongchuan Che change the trajectory of his career, but because of the release of "Elden Ring".

Currently, OTTO, the world's largest gaming platform, is an American company.

Although the GOGO platform of the Holy Light Club also has servers in Europe and the United States, and because the two hit works "Stardew Valley" and "Fate" are exclusive to the GOGO platform, the market installation rate is actually quite good. But the problem is that it is difficult for stand-alone games to bring long-term and stable daily activity to the game platform.

According to the company's backend statistics, today, almost half a year after the release of "Stardew Valley" and "Fate", after the release of two "Fate" animations, and now the third "Fate/Heaven's Grave" has not yet been released, the activation rate of the GOGO game platform has dropped to a very, very low number.

It is obvious that the GOGO game platform cannot currently serve as a promotional channel in Europe and the United States like Steam did in its previous life, and is still just a game launcher.

The direct consequence of this is that he, Dongchuan Che, must rely on other channels to promote "Elden Ring" in Europe and the United States. And because he does not want to bow to TGA, it is also very difficult to follow the path of European and American game media.

Especially the American gaming media.

TGA is a gaming award rooted in the United States and mainly composed of American gaming media people. If TGA is replaced by the Tokyo Game Show Winter Exhibition, the interests of these American gaming news media will definitely be greatly damaged.

Many European and American news media and rating agencies not only rely on traffic, but also rely on discourse power to make extra money. For example, if they don’t pay for PR, game reviewers will deliberately give low scores to games and find faults in various ways. Some people even go a step further and fabricate political correctness based on the needs of a minority group.

Not paying is not right, and being wrong will lead to cyberbullying.

There are so many businesses here that support so many people. Now Dongchuan Che wants to support the Tokyo Game Festival to steal other people's business. It would be strange if they are willing to give him face.

Obviously, if Elden Ring wants to create overwhelming publicity in Europe and America, it cannot rely on the European and American game media. Fortunately, although the market value of the music industry itself is far less than that of games, music has a great influence and strong publicity effect. However.

"There are many games that have customized theme songs for promotion, but most of them either the game is not popular and the song is not popular either; or the game is completely unpopular but the song is very popular; or the song is popular and the game is also good, but the listeners have no idea of ​​the connection between the song and the game."

Thinking of this, Dong Chuan Che felt a bit of a headache.

Like "Against the War" written by Zhang Jie for Against the War; "Drunken Red Cliff" written by JJ Lin for Red Cliff OL; "Half City of Smoke and Sand" written by Xu Song for Demi-Gods and Semi-Devils; and "Perfect World" written by Shuimu Nianhua for Perfect World.

These songs are actually songs that game companies paid for and customized for the games. These songs are also very popular. However, for players who do not play the above games, after listening to these songs, it is actually difficult to associate the songs with the games.

But there are also successful examples in this regard, such as League of Legends.

"Legends never die" from the season 7 when Samsung won the championship; "Rise" from the season 8 when IG won the championship; "Nirvana" from the season 9 when FPX won the championship. These songs are the type that players can imagine the game scenes in their minds as soon as the sound is heard.

"After all, we still have to make it into a concert."

The game cannot have a theme song at the beginning like the anime, so if you want to force the song to be tied to the game, you can only hold a concert at the Tokyo Game Festival. And the concert should be very long, preferably one concert every day for three days, only in this way can the song be spread to Europe and the United States, and those European and American fans and players can learn about "Elden Ring" through live broadcasts or even come to the Tokyo Game Festival in person!

The intensity of the work required to hold a concert for three consecutive days is too great for Himawari Izumi to handle on her own. She may be able to handle it mentally, but her voice cannot.

Toru Fuyukawa was thinking, and at this moment, Ms. Maori also walked into the practice room with a group of girls.

"Hello, President~~~"

The scene of a large row of cute Japanese girls standing in a row by the wall and then bowing and greeting each other was quite interesting. It was a bit like going to a karaoke bar to choose a concubine, but Dongchuan Che, who was in working mode at this time, didn't care about it.

"You guys can sit wherever you want, and when your name is called, just come and sing."

After giving a few casual instructions, Dongchuan Che took the tablet and looked at the data of each girl on it, while chatting with Ms. Maori. Compared with his casualness, these young and beautiful Japanese female trainees were very excited at this time, blinking their big eyes and looking at Dongchuan Che expectantly.

"No way, could it be that the president is really going to select someone to focus on training?!"

"When the headquarters said they were going to participate in the Tokyo Game Festival, I saw someone on YouTube analyzing that our company might vigorously develop the music field in the future to promote the company! I didn't expect that person's analysis was actually true!"

“The experts are among the common people!”

"Is the president coming here in person at this time to find someone to continue filming K-ON! or the opening ceremony of Tokyo Game Festival?"

"It doesn't matter which one it is. As rookies like us, we can do anything as long as we get the chance!"

"I'm really looking forward to it. I just wonder how the president will let the selected people debut, will it be a girl group?"

"I don't know, but singers must be promoted. Didn't you see Qiao Xinyu from China over there? Hey, knowing a foreign language is really useful. Now the company is working hard with China. If you know Chinese, you will definitely have more opportunities."

"Is it just because of the Chinese language? Maybe the president took a liking to him."

"You're overthinking it. Although the president is handsome and has a good reputation in the industry, I haven't seen any scandals with him other than Xiao Kui. Eh, I don't know if it's good or bad to have such a president."

"It's definitely not a good thing! You're kidding. Even if the president is a handsome guy with a good figure and good looks, people would want to date him, okay? What's more, he is so rich. It's a pity that the president has too high standards."

The girls were discussing in low voices.

It should be said that these trainees are all girls in their twenties, some of them are only sixteen or seventeen years old. As they chatted, the topic shifted from career to love, and they secretly looked at Dongchuan Che with expectation or admiration.