Tokyo: Being coveted by my wife, I just want to play games

It’s release time!

As the warm autumn sun broke through the clouds and shone in Tokyo at noon, the entire NTsoft employees eagerly moved up their stools and sat in front of the computer, but soon they discovered trouble!

"Not counting pre-sales, 7,000 units were sold in the first two hours. It really can't beat the opponent."

"The main reason is that too much traffic has been sucked away by Aquarium Star! The pre-sale sales of 20,000 units show that Fuyukawa's name is very effective, and this theme is attracting traffic, but it is a pity."

"There is no way. Unless the business simulation game is large in scale and can reach the level of "Cultural Era", otherwise the market is actually not very big. If the pond is small, there will be fewer fish, and now the fish are all listed by Aquarium Star It’s been salvaged, Deputy General Fuyukawa is about to encounter Waterloo.”

Looking at the sales comparison chart on the computer screen, many NTsoft employees shook their heads and sighed.

Within two hours of its release, Diver Dave’s sales, including pre-orders, were less than 30,000 units, while Aquarium Star had already reached 290,000 units!

Although I know that due to the pre-sale model, the peak sales of sequels of such well-established IPs from major manufacturers are usually in the first week, but this sales gap is still a bit too big!

Many NTsoft employees are a little disappointed, but they are not too disappointed.

As soon as the Diver Dave game type came out, and as soon as the news came out that Aquarium Star would be reversed, most people actually had some psychological expectations for this result.

In the final analysis, it is because these two games are on the same track, and the market size of this track is not large, and the number of players is limited.

Just like if two milk tea shops appear on the same street, the market will definitely be divided, and usually small brands will be squeezed out by big brands.

Of course, there is no solution, which is to make differences and make profits. For example, others sell a cup of milk tea for more than ten or twenty yuan, but here we make different milk teas and sell them for a few yuan a cup.

This is not only giving away profits, but also attracting different types of users to avoid competition, but Che Fuyukawa priced Diver Dave the same as Aquarium Star.

Discussions about the launch of the two games at NTsoft are very hot. Many employees are chatting over lunch. Similarly, the discussion at SATE is also very hot!

"That Fuyukawa Teru is really arrogant. Let me tell you, if he had made different types of products during promotion and set the price slightly lower, maybe the situation would be better now."

"I think he's been a little light on his feet because he's been in so much limelight recently and is being praised by players and media everywhere. Speaking of which, he seems to be only twenty-five years old. These are employees of small businesses who have never seen the real big world. , that’s it, after being praised for a few words, it floated to the sky.”

"Indeed, but what surprises me is that the woman Miyano didn't stop him? How could a senior marketing leader like her not predict today's situation? Could it be that this Fuyukawa Cheru is really a succubus?! "

"Pfft! What kind of ghost man and succubus! Stop it, you guy!"

"Hahaha, that's not necessarily true. Otherwise, how could Minister Miyano make such a mistake that only a novice would make? Moreover, I remember that the focus of Diver Dave's gameplay in the middle and later stages was mainly trading and operating restaurants. This kind of There are many elements, so it should be easy to make a difference in publicity from our Aquarium Star.”

"Then I don't know. Maybe after that coquettish Miyano went to a small company like that, his abilities deteriorated? Haha, let me tell you, I heard that many people in NTsoft are rural people from small places. Although she is down-to-earth and willing to work hard, her vision is extremely low! Maybe Miyano has been infected by these out-of-town bumpkins, no, she seems to be a woman from the countryside herself, haha! Minister Sato!"

In the tea room of SATE, several employees were chatting away, and when a fat man among them was blowing a lot with a tea cup, Sato Fujiko, wearing an OL uniform and wearing expensive jewelry around her neck, walked into the tea room. between.

The moment they saw her, everyone in the tea room was startled, and they immediately stood up and bowed respectfully!

Glancing at these respectful men, Sato Fujiko's eyes flashed with strong pride. While pouring water, he asked the fat man calmly: "Do you look down on outsiders?"

"This"

The fat man was sweating instantly and didn't know how to answer. At this moment, Sato Fujiko raised a smile on his lips, patted him on the shoulder, and glanced at the others: "You are right. Although these rural bumpkins are very capable, But if you have little knowledge and can't keep your composure, you won't be able to make a big impact."

"Hai! Minister, do you think so too?!"

The fat man's face immediately showed a look of surprise. Just kidding, SATE is already one level bigger than NTsoft, and the company structure is different from NTsoft. The director of the marketing department has more power than the director of NTsoft.

If only I could be appreciated by Minister Sato

The fat man's eyes were flashing with uncontrollable excitement, but at this moment, "Pop——"

A hard slap to the face!

The whole person was slapped and tilted a step!

Feeling the burning pain on his face, the fat man was stunned!

Not only was the fat man confused, but everyone in the tea room was startled and quickly shrank into the corner.

After feeling everyone's frightened eyes, Sato Fujiko raised his right hand, rubbed the red palm with his thumb, looked at the fat man, and said with a disdainful smile: "These rural bumpkins do not have a high vision, but when faced with a direct confrontation When competing, people who don't take their opponents seriously are stupid to the point of explosion. Go away, I don't want to see you stupid pig again in the future."

Hitting someone is illegal!

But unless they don’t want to get involved in the Japanese game industry, no ordinary person would dare to offend SATE’s ministerial figures!

"Hayi hayi! I'm sorry, minister! I'm sorry, I'm sorry!"

After reacting, the fat man with a frightened face rolled and crawled and ran out of the tea room!

And until long after he left, the entire tea room did not dare to speak, and no one dared to leave.

Once again scanning these men with disdain, Sato Fujiko picked up the brewed tea and returned to the office with her slightly fat waist.

Sitting on the boss's chair and looking at the computer screen, he looked at the hugely different sales figures on the screen, and finally saw the photo frame of Miyano Miwa next to the computer.

"Wrong marketing direction? I didn't expect to hear such a joke just after returning to the headquarters. There are actually people who are stupid enough to question the abilities of a rural bumpkin like you. But..."

A smile appeared on Fujiko Sato's lips and she took a sip of tea. She spread her legs on the computer table and placed them on both sides of the laptop. She looked at the ceiling and repeatedly deduced the story of Dave the Diver and the Aquarium in the past few days in her mind. Stars collide in marketing direction.

"Differentiated marketing must be the most beneficial marketing method for you. As long as you focus on marketing the differences between the two games, I won't be able to kill you with this knife. In fact, you can even use me to influence Aquarium. Marketing, I got a wave of traffic for nothing, but..."

Diver Dave is similar to Aquarium Star in general, they both go fishing in the sea, but the feedback given to players after fishing is different.

After diver Dave catches fish, he mainly makes catering and food; after the aquarium star catches fish, he feeds them and runs the aquarium.