Tokyo: Being coveted by my wife, I just want to play games

Whether it's Diver Dave or Aquarium Star, judge by size. To be honest, it is not a game that can arouse large-scale discussion in the gaming circle before it is released.

There is no other reason. The size is too small, the gameplay is not particularly novel, and there are many alternatives.

But this time it's different.

There are no masterpieces or big IP sequels released in October this year. These games are squeezed into December and the beginning of next spring. In addition, the popularity of Fuyukawa Teru's name has not subsided. Many players are still looking forward to his new work. SATE's wishful thinking, or Sato Fujiko's wishful thinking, also came true.

Yes, wishful thinking.

She specifically reversed the order and moved the release date of Aquarium Star to the same day as Diver Dave, just to create a hype!

Many players are looking forward to the release of Diver Dave because of Che Fuyukawa. Similarly, although Aquarium Star is not a big IP, it still has a fixed audience.

The two games are similar in type, have a lot of overlapping audiences, and are released on the same day. Players can start fighting each other with just a little guidance on major forums.

After all, players are not members of the gaming industry, and the information they have access to is actually very narrow. Without enough information, they cannot judge whether the topics that cause war are trolls or something else. Moreover, the hostility in Internet forums is very high now. Most people will immediately take the bait and start a quarrel as soon as they are provoked. It will bring heat.

Outstanding effect.

As the time gets closer and closer to the release time of 10 o'clock in the morning, as the navy hired by Sato Fujiko begins to exert its force, the noise on the Internet becomes more and more fierce!

"Fujiko, this guy still likes to do this."

The NTsoft Finance Department, watching the data on the computer grow, watched as the search data for hot words such as "Diver Dave is about to be released", "Fuyukawa Che's road to the streets" and "A new version of Aquarium Star" began to skyrocket.

Ohara Chika sighed while drinking oolong tea, while beside her, Aisaka Taiga crossed her legs, smoked a cigarette and drank beer. Her old and blurred eyes were full of memories, "I didn't expect you three girls to compete in the ring again." Yes, it’s really interesting.

It seems that this was the case back then. Among the three of you girls, you were the most stable but also the most ruthless, and you wanted to kill someone when you took action. Miyano was the craziest and the most gambler, but her gambler nature was mainly reflected in her general direction choices. The means used to get things done are actually very stable. As for this girl Fujiko."

Speaking of this, Aisaka Taihe took a puff of cigarette, glanced at the data that kept scrolling on the screen, and shook his head with emotion: "She is not bad in talent and has a good mind, but she just lacks confidence and confidence in herself." The certainty of the road.

When I saw you coming out, I wanted to imitate your fierceness. Seeing that Miyano was coming up, she wanted to imitate her madness, but her studies were interrupted. She didn't learn the most important thing in common that you can escape from so many people, that is stability, and the result turned out to be This is a freak with no roots and a slanted sword. "

"Is the sword taking a different approach?"

A smile flashed across Chika Ohara's calm eyes, "The description is quite appropriate, but as long as you have a good vision, you can achieve success by taking the wrong approach, otherwise she would not have become the minister of SATE."

"That's true."

Aisaka Taiga nodded, but at this moment, she suddenly thought of something, raised her eyebrows, and joked like a little girl: "Then, which one do you prefer this time? Sato, my long-time friend, or Miyano, my old enemy?"

"Who do you think you're more optimistic about? These two guys are equally good at marketing. They both have strong professional skills and a keen sense of the market. They just have different styles. But..."

Having said this, Chika Ohara's eyes moved to the right side of the screen, looking at the document that contained all of Fuyukawa Cheru's past resume. A smile appeared at the corner of her mouth, "Miyano's eyesight on people, especially men, surpassed hers." It’s a street.”

.

If you want to understand a person, you can't look at what he says, or sometimes even what he does now. Instead, you have to combine all the past information and look at it together, and finally you can see some clues.

For Ohara Chika, who has been standing on the shore without any end to go to the fight between the Xiaozuru faction and the Asai faction, she clearly knows what kind of monster Fuyukawa Teru is.

To be honest, Director Sato of SATE also knows this.

As a woman who has been in the ring with Miyano Miwai for so many years, as someone who has achieved great fame and served as the head of the marketing department at a top Japanese company like SATE at the age of thirty, she will naturally not underestimate Miyano Miwai, nor will she underestimate her. He would underestimate Fuyukawa Che.

However, many people don't understand.

SATE is Japan's top game manufacturer. The world-famous PlayHome game console is produced by this company. It can be said that it is one of the overlords of the Japanese game industry. Even when NTsoft was at its peak, it would be like a little brother when seeing it.

Currently, at least one-third of Japan's top game IPs are in the hands of SATE, which has a great reputation in the game industry and player circles! Moreover, this reputation is not entirely natural.

No matter what the slogans are [No. 1 in the world], [XXX is heaven], or [Produced by marketing participation.

Many players think that the popularity of some domestic games with not profound content is due to marketing.

It is indeed marketing. If you want any publicity effect to be overwhelming and receive rave reviews, you need marketing methods, but the same is true for foreign games.

Take Laoren, the most familiar company in China, as an example. Laoren’s financial report for the first to third quarter of 2023 includes R&D expenses of 780 billion yen and advertising expenses of 760 billion yen.

In nine months, nearly 3.9 billion yuan was spent on game research and development, nearly 3.8 billion yuan was spent on advertising, and 14 million yuan was spent on advertising every day.

You must know that when Ma Huateng's Didi competed with Alibaba's Kuaidi in the online ride-hailing market, the two largest domestic Internet manufacturers were competing in a life-and-death battle in a certain field. They burned up to 40 million in one day, and This competition lasted only a short period of time.

But Lao Ren burned every day, day after day, year after year.

Everyone knows what level of marketing specifications this is and what effects it can achieve.

Although SATE in this world has developed a game console, it is still not as good as Lao Ren, but it is not too far behind. More than 10 million yuan is burned in the field of advertising every day, and what is the advertising fee used for?

The good ones are propaganda, the bad ones are just hair washing.

Through various channels such as short video platforms, YouTube, Bilibili, news media, game forums, and even barrage trolls, they frantically wash players’ hair through other people’s mouths, washing them every day and night, and finally washing the players’ hair. The hair is washed into a shape that suits their game.

Of course, this is just a joke. After all, the prerequisite for being able to wash players' hair is to make money, and being able to make so much money proves that the game is indeed fun.

In content industries such as games and movies, it is impossible to increase sales without real things that can retain players. However, this advertising money is not only used to market the game, but also to shape the company's image.

The advantage of this is that it builds the company into a big IP and gives people the impression that the games produced by this company are good games.