Siheyuan: Happy He Yuzhu

It's been a long time since He Yuzhu came to the big leader's house.

I am not very familiar with big leaders in my life, that is, when Lou Xiao'e was doing business with the steel rolling mill, He Yuzhu came several times as a middleman.

But compared to others, the senior leader is relatively familiar with He Yuzhu.

He Yuzhu was sitting on the sofa seriously. He was a semi-retired leader, wearing a pair of glasses and talking to He Yuzhu with a smile.

The big leader said: "Comrade He Yuzhu, you did a great job this time!

Sponsorships like this are available in foreign competitions. But we still lack some experience in this area.

If you hadn't taken the lead, I don't know how long we would have had to think about it.

Now I heard that the sponsorship amount is already over 100 million? "

He Yuzhu thought for a while and said: "For the time being, there are more than 140 million.

Covering clothing, hats, shoes, drinking water, and other home appliances.

There are still several popular projects, and accurate figures need to be auctioned.

The final figure is estimated to be around 200 million.

In fact, this time we are still not prepared enough. It is necessary to prepare in advance, detail all sponsorship projects, set up a bidding team, and conduct bidding for each project, and there may be more.

Such as sporting goods, table tennis rackets, badminton rackets, football, basketball, etc.

There is also the personal star power of sports stars.

In foreign competitions, these are the big numbers.

But our own company is less sensitive in this regard due to special reasons. "

"Slowly explore and slowly make changes. This is the first time we have held such a big event. It is impossible to do everything perfectly." The big leader said with a smile.

In the previous life, 700 million was initially allocated for the construction of the entire event. Later, it was calculated that it was not enough. Donations and bond issuance were used, and the direct construction cost increased to more than 200 million.

Some figures say it is 2.7 billion.

Now that He Yuzhu said that the sponsorship amounted to 200 million, the big leader was naturally happy.

In fact, He Yuzhu really doesn't think it's high.

It depends on what market those people are sponsoring for.

If it were just the domestic market, like He Jingli, just a few stores in the 49 cities would sponsor 4 million at once, even though he had already gained a reputation. However, the investment will not be recouped within a few years.

After all, even without advertising, He Jingli's store is still making money.

What's slowing down He Jingli's money-making speed now is not the fame effect, but the speed of expansion.

This does not mean that you can open a new store by choosing a storefront.

The matching breeding farms are also supporting facilities.

After He Jingli's cock-sucking reputation became famous, many people with forward vision came to He Jingli and asked to join.

People can afford to open a shop, but when it comes to investing in a farm, no one is willing to do it.

So far, only Shanghai and Southern Town have joined three franchises.

That's because there are Zhengda breeding farms in both places.

Furthermore, only big cities now have this consumer market. And for a long time, to be sure. Public income will not grow rapidly.

But He Jingli is trying to win a long-term business and have a good reputation for long-term success.

For example, other companies have sponsored hundreds of millions, and it is not easy to earn this sponsorship fee in the domestic market.

But you know, this is not a domestic event.

This is a major event in Asia. Several Hong Kong brands have markets in Asia, so this is a good publicity opportunity.

For example, for several beverage and dairy brands in Hong Kong, He Yuzhu believed that the organizing committee had set prices too low.

A brand that sponsors all events, but he asked for one or two million, but He Yuzhu rejected it directly.

This is why He Yuzhu directly priced those things.

As a marketing consultant, He Yuzhu has no decision-making power, but he does have the right to make suggestions.

Well, the consultant was appointed by the organizing committee, but the name marketing was added by He Yuzhu himself.

He Yuzhu's price for brand sponsorship of the entire event is five million.

Because of this matter, He Yuzhu almost quarreled with a leader of the organizing committee.

Because those Hong Kong Island businessmen are crying for poverty!

He said how pitiful he was, saying that he only earned a few cents from a bottle of water.

This is true, but those people ignore how many bottles of water they sell a year.

For example, the unit price of clothes and shoes is high, but it’s no nonsense. A sportswear brand in Hong Kong was originally a small brand.

But after seeing He Yuzhu’s cool operations, he directly made strategic investments. Won the clothing sponsorship for the entire competition with 10 million.

If this thing were sold only on Hong Kong Island or in the mainland, it would really be a loss.

But since they have attracted strategic investment, they will naturally develop strategically.

Already considering opening brand stores throughout Asia.

According to Lou Xiao'e, this is because we do not accept sponsorship from foreigners, so they invest in Hong Kong brands in a roundabout way.

In other words, if you have strong capital, you will naturally make money by investing in this.

Coming back to drinks and water, He Yuzhu suggested a starting price of five million. As a result, a leader of the organizing committee was deceived by a Hong Kong businessman. The contract was signed for the last three million.

After He Yuzhu heard the news, he just slapped his ass and left without waiting.

That's why today's invitation from the big leader came about.

Naturally, someone found out the details. Those two beverage companies also accepted investment from some foreign giants. A company has a market value of several billion, and hiring a celebrity or filming an advertisement all starts with a million dollars.

As a result, they sponsored an Asian event and still cried poor.

This thing is obviously a scam.

This is the case. Many small brands snap up sponsorship rights just to sell them for a big price.

And they are not doing it for the domestic market, or the domestic market is only a very small part.

They are for the entire Asian market.

If all this was contracted to He Yuzhu, He Yuzhu was confident that he would not be able to get a one billion or eighty million sponsorship, but three to four billion would still be possible.

However, the big guys on the organizing committee were inexperienced and directly let those businesses take advantage.

Of course, He Yuzhu was the one who took advantage of the most.

As a person with vested interests, He Yuzhu would naturally not say that he would overthrow everything and start over.

If we go in again now, we will definitely not be able to get 500,000 yuan from the advertising on the back of the entire competition.

Now Wufu Home Appliances has built a third factory, which has been expanded and expanded again. Thousands of people are working in three shifts, but it still cannot meet the market demand.

And most of them are exported. Although they are only exported to places in Southeast Asia, the unit price is definitely not as high as those in America. But it can develop a new market, which is brought about by the advertising effect.

He Yuzhu spent 20 million on sponsorship, but the amount spent on soft news in various countries is no less than this.

If it were not for the current restrictions on news influence, Wufu Home Appliances could take this opportunity to become an international brand.

Apart from anything else, the quality of Wufu Electric's rice cookers and electric fans is no worse than that of Xiaoli's, but the cost is less than half of others.

In this market, why should Xiaori compete with Wufu Home Appliances?

After chatting for a while, the big leader said: "I heard that Lou Xiaoe and Lou Dong from He Group donated 80 million after HUO Lao donated 100 million.

You know this, right? "

He Yuzhu nodded and smiled: "Well, contributing to national events is what those of us who get rich first should do."

"Okay, okay, with a fistful heart and a pure heart." The big leader also expressed his excitement at the right time.

After being excited for a while, he said again: "I heard that Mr. Lou got this money from you by selling your shares in the game console industry?"

He Yuzhu nodded and shook his head, and said: "This money is indeed the shares we sold in the game console company.

But the shares were not sold to raise the money, we had to sell.

The game console market is now mostly in developed countries, led by America.

If you want to make money from others, you must recruit a few partners.

Otherwise, people will definitely be jealous when they see you making money from them.

Capital in the West is greedy.

We do not choose to go public for money, but only by going public can we preserve our industry. "

The big leader nodded with a heavy face. He was also a highly educated professional, so he naturally understood what He Yuzhu said.

The big leader pondered: "Mr. He, what do you think of us setting up our own stock exchange?"

He Yuzhu was secretly shocked, wasn't that cheating stuff only available in the 1990s?

Why is the big leader bringing up this matter now?

He Yuzhu didn't like that thing at all. In his previous life, he lost a lot on Big A.

But at this time, He Yuzhu naturally can't say ~ That thing is a trap, you old man, please tell the superiors to stop it.

Furthermore, the starting point of that thing is for corporate financing, and there is no saying that it can be invested to make money.

Therefore, He Yuzhu’s loss of money in his previous life was caused by himself.

He Yuzhu shook his head and said: "I don't understand that stuff, and I have never been exposed to it. But if you want to do it, the market freedom must be further liberalized, right?"

The big leader waved his hand and said with a smile: "I don't understand either, I'm just talking casually.

Besides, I've reached the age of retirement, so it's your young people's turn to worry about these things. "

He Yuzhu smiled dryly and said nothing. What could he say?

The big boss hasn't told him the topic of today's meeting.

If it was just to praise He Yuzhu, it seems that the two of them don't have that kind of friendship.

What He Yuzhu didn't know was that these were the people the organizing committee entrusted with the idea of ​​asking He Yuzhu to go back and help.

It was Ning Si who was asked to do this at first, but when Ning Si heard about what those people had done, he became even more angry than He Yuzhu.

Others don't understand, but Ning Si understands, and Ning Si naturally understands some economic matters better than those in the workplace when it comes to foreign trade.

Just that beverage company is a small brand in Hong Kong Island.

Even if the company was packaged and sold, it would be less than three million.

Generally, a company like this will not waste time on it if they hear a quote of five million.

As a result, people just cried about poverty and did not propose to give up.

This matter is inherently unreasonable.

But those people didn't want to find out where the unreasonable things were, but they just took pity on them and just cut the price.

Not only did he earn two million less, he also said that He Yuzhu was impersonal and only saw money.

Now that he knew he had been fooled, he thought about asking He Yuzhu to go back and wipe his ass.

Ning Si would definitely not do such a thing, he would be stupid if he did.

The big boss couldn't resist the favor of the other party's elders, so he wanted to make peace with He Yuzhu.

It's just that Lou Xiao'e donated 80 million again.

This left the big boss speechless.