Rebirth 1984: Starting with the development of Hanka

Chapter 37 Finalizing the Advertisement

On the same day, Zhao Ye went to the TV station in person.

"Boss Zhao, welcome!" Guan Manshan, director of the Advertising Department, stepped forward to greet him with enthusiasm.

"Hello, Director Guan, I am very happy to agree to our Wujiang Group's request! Thank you very much, Director Guan, for your support of our Wujiang Group!" Zhao Ye said sincerely.

Guan Manshan smiled and said: "Don't thank me, it's your company's own responsibility. If Wujiang Group hadn't developed the Imagine Hanka and Imagine typewriter, we wouldn't have easily agreed to let you name the time-telling advertisement of "Xinwen Lianbo" !

“The advent of the Imagine Hanka completely solved the problem of using Chinese characters in computers for the Chinese people, and promoted the rapid popularization and application of microcomputers in China; and the advent of the Imagine typewriter ended the era of backward mechanical typing with type, and opened up a new era of This has ushered in a new era of office automation in our country. Now even the leaders above are very concerned about your company. When we learned that you wanted to name the time advertisement of "Xinwen Lianbo", we agreed boldly and said, "Like Wujiang Group Such an excellent private enterprise should be vigorously supported. It is just an advertisement on TV. I see no problem and I can agree to it'!"

"Thank you for the leadership's concern. Our Wujiang Group will never live up to the high expectations of the leadership. We will continue to work hard and achieve more remarkable achievements in the future!" Zhao Ye said solemnly, his voice was sonorous and powerful, and he was obviously full of confidence.

Guan Manshan couldn't help but nodded. She was also very optimistic about the young man in front of her. He was 20 years old, talented and accomplished. He was unparalleled in the current generation of young people.

"Let's talk about business. How many days do you plan to run this advertisement? Let me remind you in advance that the price of the time advertisement titled "Xinwen Lianbo" is not cheap!" Guan Manshan said.

"Yes, I know. Please tell me, Director Guan, how much does this advertisement cost per day?" Zhao Ye asked.

In fact, no matter how much the other party quotes, Zhao Ye will take it, but bargaining is naturally necessary.

However, the advertising prices in this era are not that expensive.

You know, in 1994, the first bid was only 3079 million yuan.

It was only 1984, and the advertising department was inexperienced and seriously underestimated the value of advertising.

Guan Manshan hesitated for a moment and replied "Ten thousand yuan", her tone of voice was not firm enough, as if she was worried that her offer was too high and Zhao Ye would not be able to accept it.

When Zhao Ye heard the quotation, he felt it was too cheap.

Ten thousand yuan a day is only more than three million yuan a year.

The first bid in 1994 was more than million, almost ten times more.

Zhao Ye looked at Guan Manshan's expression, which clearly indicated that there was room for further negotiation on the price.

However, Zhao Ye did not intend to counteroffer. First of all, the price was not high, and secondly, he could make good friends with the TV station.

"Okay, let's just pay this price, which is 1 yuan a day. If possible, I would like to sign for a few more years!" Zhao Ye said generously.

"I promise you one year at most! If you want to renew, we can talk next year!"

"Okay then, just one year!" Zhao Ye responded slightly disappointed.

After the negotiation was completed, the contract was signed on the same day.

The content of the advertisement was very simple, just as Zhao Ye had thought before. It took people from the TV station a few minutes to help make it.

The commercial broadcast time starts directly tonight.

……

……

Whenever it's almost 7 o'clock in the evening, many TV channels will broadcast "Xinwen Lianbo".

People who like to watch "Xinwen Lianbo" have been in front of the TV for a long time. Zheng Qu is one of them. By watching "Xinwen Lianbo", he can learn about national events.

In the past two years, he has made a fortune doing corn trading business in Shenzhen, earning hundreds of thousands.

But some time ago, a man named Wang Shi entered the corn market. Zheng Qu soon felt that the corn business was difficult to do and the competition was a bit fierce.

He was ready to transform, but he didn't know what business to do for a while.

It's almost 7pm.

18:59:01.

A time-telling screen appeared on the TV, but what was different from usual was that inside the circular dial was the name of a company: China Without Borders.

Under "China without Borders" there is a line of slightly smaller characters that reads: Imagine Chinese and English electronic typewriter, ushering in a new era of modern office work in China!

Zheng Qu knew what a typewriter was. His company had a Shanghai Shuangge brand Chinese mechanical typewriter. Using this typewriter was extremely cumbersome and error-prone. There were only a handful of people who could use this typewriter well, and he paid a high salary to hire people who knew how to use this typewriter.

For this reason, he went to the market to find out if there were other typewriters that were easier to operate. As a result, he found that there were typewriters, but they were English electronic typewriters.

There is no Chinese electronic typewriter on the market yet.

Zheng Qu complained a few words at that time, why are there no Chinese electronic typewriters on the market? If there was one, I would definitely buy one!

Watching the second hand move moment by moment, Zheng Qu's mind suddenly came alive.

"Aren't I about to transform? The emergence of the Imagine typewriter is simply a God-given opportunity!!!"

The more Zheng Qu thought about it, the more excited he became. In his opinion, the Imagine Chinese and English typewriter is simply good news for all Chinese companies and will definitely sell well!

He has decided to spend all his savings to sell the Imagine typewriter.

At this moment, there are many people who have made the same decision as Zheng Qu...

……

There are also many people in China who don't read newspapers, but they all like to watch TV.

Although most people still can't afford a TV, they can buy it from others.

China in the 1980s, watching TV, is almost a microcosm of this era.

In Xiaomu Township, an ordinary village, only Zhao Meiyu's family bought a black and white TV. Every time after dinner, many people in the village would bring their own benches and gather at Zhao Meiyu's house to watch TV.

Even if they are watching "Xinwen Lianbo", everyone can watch it with gusto.

Soon, the news broadcast will begin.

The screen has changed to a countdown.

China has no borders?

Imagine typewriter?

office automation?

None of the people in their village understand it, and they may not even know the word "Xinjiang", let alone the English word "Imagine".

Suddenly, a voice came from the TV, which immediately aroused everyone's surprise. This voice had not been heard before.

"China has no borders, telling you the time!"

Someone in the village immediately said: "What is China without Borders? It even tells us the time. I think it's quite interesting!"

Although everyone still didn't know what China Without Borders was, the name left a deep impression on them.

……

PS: Thank you for your support~~

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