Rebirth 1984: Starting with the development of Hanka

Chapter 36 Imagine Printing Chain Store

The next day, major newspapers across the country reported on the Wujiang Group's press conference, focusing on the Imagine typewriter and the significance of its appearance.

In the following days, Wujiang Group's momentum was unprecedented and became popular all over the country!

Later, as Imagine Hanka 2.0 was distributed across the country, Lenovo Hanka was greatly affected. The sales of Lenovo Hanka, which had been a best-seller in the past, dropped sharply.

At this time, almost all of the popular domestic electronic typewriter brands were from RB. There is no doubt that with the launch of the Imagine typewriter, RB typewriters have been impacted one after another, and sales have plummeted.

Mitsui, Sumitomo and other RB companies have held meetings to discuss countermeasures.

At this moment, within the Wujiang Group, in order to further promote the Imagine Hanka 2.0 and Imagine typewriters, Zhao Ye said at the meeting: "We will build a national marketing network and national service training based on the excellent performance of the Imagine typewriter. Network, eliminate many foreign products and occupy more than 80% of similar products. For example, we can launch a wps-office user manual so that people can master and apply wps software proficiently through self-study!"

If you know how to use WPS, you might not buy Imagine Hanka 2.0 or Imagine typewriter?

At present, WPS can be said to have created an era of Chinese character processing. It has no competitors and monopolizes the market!

Microsoft has not yet developed Office.

In this life, it is impossible for Zhao Ye to make the same mistakes that Jinshan Company made in his previous life.

If Microsoft in the previous life had not used conspiracy and tricks, Office might not have easily defeated WPS.

In 1996, Microsoft took the initiative to come to Kingsoft. Microsoft hoped that Kingsoft would share the WPS format with Microsoft and make the two compatible with each other. Then, the two parties signed an agreement-both parties would read each other's files through the middle layer RTF format of their own software.

The opening of the WPS format to Microsoft means that original WPS users can use Microsoft Word to open and edit WPS format documents. At the same time, WPS can also open and edit documents in Office format.

It is this seemingly simple hope and requirement that allowed Microsoft to seize the Chinese market with almost no effort. The first thing Microsoft did when entering China was to find a way to transfer old WPS users to the Word platform. Microsoft began to vigorously promote Office, and quickly occupied the Chinese market by bundling sales and condoning piracy (because personal use of piracy is not illegal).

Not only will Zhao Ye not make this mistake, but he may directly enter the field of computer operating systems and develop a Chinese version of the operating system.

By then, it will not be Wang An who wants to end Microsoft, but Zhao Ye who will end Microsoft.

It's 1984 now, Microsoft is not that big, and its income may not be as good as that of Wujiang Group.

In 1984, Microsoft's sales were only $1 million.

Wujiang is expected to achieve the goal of sales exceeding 1984 million yuan in 2.5 with the help of Hanka, typewriters, and super-pc agents.

In 1984, 1 U.S. dollar was exchanged for 2.204.

Both sides are pretty much the same.

If Wujiang Group puts more effort into marketing, sales might be even higher.

In terms of profit, Microsoft's net profit is less than 30% of sales because costs are relatively high in the United States.

And the profits of Wujiang Group are a bit outrageous.

Something worth 3000 yuan was sold for 15000 yuan!

Bill Gates looked at it and was afraid that he would be ashamed.

However, at this time, Zhao Ye had already sold typewriters at such high prices, but he still felt that the sales volume was not enough.

He suddenly had an idea and said slightly excitedly: "There are still relatively few people who can afford typewriters. Since we want to propose a national service training network, why not recruit some educated young people who have not been admitted to college to learn to use Imagine typewriters, and then in What about print shops opening across the country?”

In his previous life, print shops were quite profitable, springing up like mushrooms all over the country, and before Zhao Ye was reborn, print shops were still very prosperous.

If Wujiang Group can establish a large-scale chain of printing stores, then Imagine printers can be produced and sold by themselves, and the printing chain stores can also become the group's money-attracting cows.

In addition, when the time is right, the print shop can also develop into a graphic advertising company.

Furthermore, the existence of so many print shops will undoubtedly play a very important role in promoting and publicizing Imagine printers. The stores can also be used as sales outlets for Imagine printers.

The customer may have seen the Imagine printer in a print shop and thought it was so good that he bought one himself. This is not impossible...

In the conference room, everyone spoke enthusiastically and the atmosphere was warm.

Everyone applauded Zhao Ye's idea.

"But... this way, the investment is a bit big!"

"It's nothing to invest in it. Our Hanka and typewriters are making so much money, which can fully support us to open printing shops all over the country. If it doesn't work, we can allow others to join us, borrow other people's funds, and sell the printers."

"If we really want to open a print shop, I think printing consumables are a big expense. Over time, they will even cost more than a typewriter! Therefore, it is best if we can produce these consumables ourselves to save costs."

"For training, we will set up a large training center directly in the capital at the beginning. Not only will they be trained on how to use the Imagine printer, but they will also be trained on how to run a print shop and do a good job in service. Only those who pass the assessment can graduate and then be decentralized. Become a local store manager. I think there should be no problem for one person to take care of a store. If the business is very good, the store manager has the right to recruit employees locally. The store manager's income is linked to performance."

"As long as people have selfish desires, how can we prevent employees from stealing? For example, if he buys consumables from outside and uses our printers to make money, we have no idea what's going on in the store."

"It shouldn't be difficult to solve this problem. You can write a program in the typewriter to calculate the number of printing times, and then refer to the number of consumables lost. If the difference between the two is too large, it will prove that there is a problem with the store."

"..."

Everyone gathered together and improved Zhao Ye's idea step by step. Finally, Zhao Ye made the decision to establish the "Imagine Printing Chain Store".

……

The difference between Wujiang Group and Stone Company is that the former attaches great importance to marketing and does not hesitate to spend a lot of money on advertising.

CCTV, which had not responded to messages until now, finally agreed to Wujiang Group's request to be the title sponsor of "Xinwen Lianbo".

When Zhao Ye received the news, he was so excited that he couldn't help but start imagining the scene.

Time 18:59:01.

An advertisement for Borderless appeared on the TV screen.

Above is the Wujiang LOGO.

Write the products promoted below: Imagine Chinese and English electronic typewriters, opening a new era of modern office!

When the seconds reached 45 seconds, the voice-over suddenly sounded: "China has no borders, telling you the time!"

"Tsk, tsk, tsk, damn, this scene makes me excited just thinking about it!"

Zhao Ye was in the office at the moment, walking back and forth, excited and unable to sleep.

He is confident that after this advertisement is released, people from all over the country will come crazy to buy Imagine typewriters.

At this time in the 35s, the ratings of "Xinwen Lianbo" were simply ridiculously high, at least %. In addition, being able to advertise in front of "Xinwen Lianbo" means that CCTV endorses Wujiang Group, which is of great significance to Wujiang!

PS: Chapter 11 will be updated around :

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