Let you invest, and you can support half of the entertainment industry?

If it exceeds the minimum guarantee, it will be calculated based on 30% of the income share.

It sounds like Jiaxing is being taken advantage of.

In fact, in Xu Jia's view, if Hou Hongliang agrees, then Noon Sunshine will be similar to the Jiaxing subsidiary.

With accountants and producers around, he doesn't have to worry about lining his pockets in the noonday sun.

As long as Sunshine at Noon shoots the film and hands it over to Jiaxing, he will be able to make a profit. If the film becomes a hit, he may also receive higher rewards.

This ensures positivity and seriousness in the midday sun.

As for Jiaxing, in addition to the risk of losing money, it also has the possibility of super high profits.

In the eyes of Xu Jia, who understands the future of Noon Sunshine, it is obvious that he can only make money but not lose money.

First of all, he will only invest in projects that make money at Noon Sunshine, and let them find others if they don't make money.

Secondly, Jiaxing’s system of guaranteed production and sales also captures the source of content production.

As long as Noon Sunshine produces high-quality content, Jiaxing can use this to form its own unique influence.

After all, it doesn’t matter how much capital is invested or how hyped up the media is.

Entertainment is always based on content.

"Absolutely impossible!"

"If you set up accountants and producers, can we still call it cooperation?" Hou Hongliang strongly refused and said in a deep voice: "We would rather provide more funds. The 30% income rights are too small. I doubt whether you, Jiaxing, have any Sincerity in negotiation!”

If they agreed to this, it would be like letting Jiaxing ride on their heads in the noon sun and shit.

"We will not only provide funds to ensure your income, but we will also contract the development of IP, such as investment in business planning for games, peripherals, etc."

The corner of Xu Jia's mouth raised slightly, and he said calmly: "On the contrary, what you have given us is the team. Believe me, you will never get better conditions than mine, unless..."

"You are willing to take your team to the market to take a gamble, but it is not as easy as before. There are many movies and TV series, and it is not so easy to get involved."

This is Xu Jia deceiving Hou Hongliang.

Even though there are many film and television drama production companies, the team of Noon Sunshine is one of the best.

It's a pity that Hou Hongliang has been in Shanying before. Although he has some understanding, he still has no idea.

After thinking about it over and over, it seems that what Xu Jia said makes some sense.

However, IP development is not Xu Jia's deception, but his real thoughts.

In the previous life, "A Thousand Bones of Flowers" clearly had lower ratings than "Nirvana in Fire", so why did the former attract more money?

Even later, the influence of the former gradually exceeded that of the latter.

It’s because IP is well developed.

Huaqiangu has developed its peripherals and commercial copyrights to the extreme.

Zhao Liying's photo stickers can be seen on the streets, and the mobile and web games of the same name "Flower Thousand Bones" have also attracted huge amounts of money.

"This 30% is not only the broadcast rights, but also includes the income from the entire copyright. After that, I will set up film and television peripherals, game companies, etc. to develop film and television peripherals. I think the income from this is enough for you to be satisfied, right?" Xu Jia asked rhetorically.

If you want to create an entertainment empire, peripherals are an essential part.

There is a cold joke, although it is very old, but it very vividly describes the importance of copyright and the output of film and television peripherals.

If you are living in the wilderness and cannot wait for any rescue, just draw a Mickey Mouse pattern on the spot.

In this case, Disney's legal department will come across the ocean to sue you.

When Hou Hongliang listened to Xu Jia's plan, he knew that the investment would not be small.

And if the sun comes down at noon, just wait and enjoy the success.

If you think about it this way, it seems that being ridden on the neck is not unacceptable...

"You can't interfere with the team behind "Nirvana in Fire". Other aspects will be as you say. However, I hope the funds will arrive as soon as possible and the team will be established as soon as possible after the New Year." Hou Hongliang said.

Speaking of this, he obviously compromised with Xu Jia, but he still retained some dignity on his face.

"Yes, you can talk to Xiaoqing about the funds. If you want to make preparations, you can do it now." Xu Jia paused, "As for the actors and creatives, Hu Ge's position as the male lead remains unchanged, the female lead is Li Yao, and the second male lead Jing The king will be played by Yang Yang, and you can make arrangements for the rest and try to focus on cost-effectiveness."

It was said that he took over the casting, but in fact Xu Jia only settled on these three roles.

Needless to say about Hu Ge, it has been decided a long time ago that at most the two positions of the female lead and the male lead will be controversial.

But this cannot be refuted. Xu Jia worked hard to get the "Nirvana in Fire" project, not to promote the Noon Sunshine, but to promote his own artists.

The reason for choosing Li Yao is simple. Her costume is better than Reba's.

Moreover, among the company's artists, she has the worst resources, and "Nirvana in Fire" can be regarded as compensation for her.

But in the final analysis, this drama is still a drama with a male protagonist. If she wants to become popular, she may have to wait until Xu Jia tailors a few tailor-made dramas for her in the future.

As for the original female number one Liu Tao and male number two Wang Kai.

Xu Jia could only say sorry in his heart.

Without the support of Noon Sunshine, it is not certain whether Liu Tao can become famous. Without the support of "The Pretender" and "Nirvana in Fire", it is not certain whether Wang Kai can become popular.

Why are these two guys not from Jiaxing?

Facing the strong Xu Jia, even if Hou Hongliang didn't want to agree, he could only agree completely.

The only fault is that the conditions offered by Jiaxing were too tempting.

In fact, it was also a coincidence that Noon Sunshine launched the "Nirvana in Fire" project.

Fans of the original book saw so many IPs being destroyed by film and television companies, and they wanted to find a reliable unit to buy the book.

After going back and forth through the purchaser, the novel was actually recommended to Hou Hongliang. As soon as the guy saw it, he was deeply attracted.

After leaving Shanying, the first thing to be filmed was this drama.

The reason for choosing Hu Ge is also very simple. In 12, Shanying released a poll for Mei Changsu, and Hu Ge was voted first by fans.

Therefore, this popularity is still good for actors. At least they can choose their scripts more freely.

Of course, this also has something to do with Hou Hongliang's departure from Shanying.

Otherwise, "Nirvana in Fire" would not have been filmed according to his own ideas.

It can be seen from the previous films that no matter the costumes or props, this drama is actually relying on idols, just to look good.

If it weren't for Kong Sheng and other Shanying veterans who were backing up the show and barely holding it together, this drama would have truly become an idol drama.

As the two parties reached an agreement, Jiaxing spent another 100 million.

The cost of "Nirvana in Fire" in the previous life was 110 million. In this life, Xu Jia has higher requirements for the series, so the cost of filming has naturally risen.

And it is foreseeable that IP development is another bottomless pit that requires continuous investment.

For a time, Jiaxing's successive actions attracted a lot of attention.