"But I can't say that your opinions are useless. You can still draw parallels." Xu Jia reassured.

He encouraged everyone to brainstorm ideas and refuted them one by one.

It was as if he was deliberately pretending to be competitive, but Xu Jia really didn't mean that. He wanted to use this opportunity to train others.

Of course, the outfit ratio is incidental...

"There is no need to separate the two groups. Let the entire crew act collectively. However, we have to divide it into two directions, that is, a combination of online and offline. Online mainly cooperates with Penguin Video, and offline mainly cooperates with Galloping Pony. That's it. Simple, understand?" Xu Jia raised his voice.

"understand!"

Everyone responded in unison.

Jiaxing's first project, if they don't take it seriously, the punishment is no joke.

Seeing that everyone was encouraged, Xu Jia nodded with satisfaction.

When it comes time to actually go online, there aren’t that many things to prepare for.

It's that momentum that matters most.

"Zeng Jia, you are responsible for contacting the cast and crew, including Liu Shishi, Tang Yan, and Huo Hua, to see if they are willing to help with promotion and the schedule of each program."

"Xiao Qing, in addition to cooperating with Galloping Pony, contact the two fan groups of "Sword of Immortal" and "Tomb Raiders" offline, including personal fans of Yang Mi and Hu Ge, to organize and carry out activities. The basic base cannot be lost."

Xu Jia gave instructions one by one. Although he wanted to give them room to grow, when the matter came to a close, Xu Jia still arranged everything in detail to avoid any mistakes.

And this choice is also very particular.

Zeng Jia is a veteran and an agent, so she is naturally more experienced in contacting and coordinating actors and artists, and has her own corresponding handling methods.

Xiaoqing, on the other hand, is young and knows more about the Internet. She must have unique advantages in launching fan group activities.

"receive."

They both responded at the same time.

Zeng Jia was okay, Xiaoqing looked excited, and it was rare for her to shoulder a heavy burden.

Rated by Penguin Video.

The importance of the "Tomb Raiders Notes" project has also been raised to the highest level.

"The content of the finished film is of higher quality than I imagined. I recommend that the publicity level be raised to the highest level." Zhang Jun argued.

This is a project he signed, and his performance is closely related to it, so he naturally has to fight for it.

"I admit that the content is good and the lineup is okay, but it is just a web drama and it is given too many resources. Wouldn't it be a bit like using a cannon to swat mosquitoes? What's more, the contract we signed with Jiaxing is a stepped contract, inside and outside. Wouldn't it be bad if we had to bear all the expenses here?" Zhang Jun's opponents objected.

At this time, it's not a battle of spirits.

But Zhang Jun asked for more resources, while other people's resources were relatively less.

There are also serious differences within Penguin Video. After all, not everyone thinks that online dramas are their final form.

"I think what we lack is not money, but how to convert money into traffic channels. Jiaxing is the trump card that I value. Whether we can reach the top depends on the content Jiaxing provides." Zhang Jun gritted his teeth.

These words made other people look askance.

The competitor sneered: "Zhang Jun, have you thought clearly? Our huge Penguin Video wants to put all its treasure on a content production company?"

"Sometimes if you want to be number one, you must have the courage to fight hard." Zhang Jun's face was stern, not at all the kindness he showed in front of Xu Jia, "If the project fails, I am willing to take the blame and resign."

The whole audience was silent, this was a military order being issued.

Just because he was optimistic about Jiaxing... It's hard to imagine what kind of ecstasy drug Xu Jia gave him.

"Okay, the contract has been signed, and the content is for all to see. This time we will do as Zhang Jun said." The boss made the decision.

You can't retreat at the last moment of attack.

But if it fails, someone will naturally bear the consequences.

Zhang Jun obviously understood this, and he nodded in agreement.

……

""Tomb Raiders", China's own fantasy adventure story, the first film and television adaptation of it is about to be launched."

"Yang Mi and Hu Ge join forces again, and the Fairy Sword team reunites. What's going on?"

"The ever-increasing popularity of "Tomb Raiders" is finally about to unveil its mystery. Please pay attention to Penguin Video for updates as soon as possible."

"Yang Yang and Reba will continue to run together in the new drama. Please look forward to the Penguin video "Tomb Raiders"!"

At the end of November, a wave of publicity for "Tomb Raiders" started on the Internet.

All marketing accounts and media are working together, either with the Xianjian team such as Yang Mi and Hu Ge as the core, or with the original "Tomb Raiders Notes" as the core.

In addition, because of Xu Jia's planning, the show has been out of the entertainment industry before.

For a time, all netizens who had an impression of it paid attention to this web drama.

In addition to the Internet field, offline activities are also not idle.

Galloping Horse took advantage of Xu Jia's favor this time and worked particularly hard in publicity.

The bus stations, subway stations, and even the airport billboards in the capital were all knocked down by Li Ming with a wave of his hand.

Various fan groups that Xiaoqing contacted also took the initiative to take to the streets to spontaneously promote their idols or original works.

In this era of advanced information, it is difficult to see such intensive propaganda bombardment anymore, attracting a lot of attention.

So much so that for a moment, everyone couldn't imagine that this was just a web drama...

"Damn it, how much money did Jiaxing spend? Now all the publicity for "Tomb Raiders" is overwhelming. Is this guy having a hard time?"

Li Xiaowan looked at the marketing account's article on her mobile phone with a look of disbelief on her face.

She has been very involved in publicity and can estimate Jiaxing's publicity expenses at a glance.

But even after I understood it, I found it unbelievable.

It’s just a web drama, so what?

"People have money and are willing to spend it, so why bother?" Li Shaohong said calmly.

"Why it's none of our business. That kid stole our artist. Even if you don't think about me, you should think about Rong Xinda. There are so many people below who can't hold themselves back and don't give Jiaxing some color. They all think we are easy to bully." Li Xiaowan said excitedly.

She is the most direct victim. It can be said that Xu Jia's reputation in the circle spread because of her.

"Then how do you plan to attack? People are promoting it normally, even if they spend a little more money, are there any flaws for us to attack?"

Li Shaohong saw that his old partner's expression was ugly, so he softened his tone and said, "It's not that I don't support you, it's just that the current situation is difficult. Even if you take action, you have to grasp it seven inches. If you don't kill the snake, you will suffer the consequences."

Li Xiaowan's face changed again and again. She didn't know that the timing was not good this time.

But she was even more worried that if she continued to let things go, Xu Jia and Jiaxing would become the same, and by then it would be unclear who would look at whom.

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