Let you invest, and you can support half of the entertainment industry?

half a month later.

Fumino, with messy hair, finally walked out of the editing room.

This also means that the finished product of "Tomb Raiders" is finally out.

Xu Jia immediately contacted Zhang Jun from Penguin Video and sent the finished film.

This is not only Jiaxing’s first work, but also Penguin Video’s secret weapon to hit the number one spot.

"Is it too much to rush? Do you want to polish it some more?"

Zhang Jun, who had been urging the editor to edit the film, became a little flustered after receiving the finished film.

Based on the contract signed between them and Jiaxing.

If the performance of "Tomb Raiders" does not reach the ideal state, he will be the first to be held accountable.

"No, this is the final draft. I've been staring at it. There's no need to polish it." Xu Jia shook his head.

He also gave Fumino some guidance based on his impression of this film in his previous life.

However, the final decision of the film still has to be made by the director.

After all, in Xu Jia's opinion, the original work in his previous life was of average quality...

"You can go back and read the content. I think based on the quality of the content, it's enough to compete in online dramas." Xu Jia paused, "On the contrary, we should pay more attention now. It’s propaganda.”

Online dramas are different from star dramas. In the latter, apart from the promotion of the own station, there are only so many TV stations. Audiences can always bump into each other by jumping back and forth.

But online dramas are different. If they are not specifically searched for, and there are no website recommendations, few people will pay attention to them.

Therefore, online dramas generally have a relatively heavy fan base. The better the proportion in the early stage, the better the recommendation position will be given by the website, and the easier it will be seen.

Although "Tomb Robbers Notes" does not need to care about these, Xu Jia is more concerned about how to attract people outside Penguin Video.

Only in this way can we break through the limitations of Penguin Video's own user volume and traffic and break the record.

Penguin Video also has the same purpose and wants to use this drama to attract more fresh users.

Otherwise, why would they agree to Xu Jia's stepped contract.

"In terms of publicity, we have already planned that all platform resources will be tilted towards you, including the main group, which will also provide a certain degree of support, but in other aspects we mainly rely on you." Zhang Jun said.

They can't just spend money and still find ways to attract attention.

That is what Xu Jia and the others need to worry about.

After all, the contract is not signed in vain. If you want to make more money, you must find a way to achieve the number of views.

"I understand this. In the name of Jiaxing, many places are difficult to contact, so you have to worry about this." Xu Jia said slowly.

He made it very clear that he wanted Zhang Jun to worry more, not Penguin Video.

The success or failure of "Tomb Robbers Notes" is closely related to Zhang Jun's personal future, and he does not believe that Zhang Jun will just sit back and watch.

The latter is the head of Penguin Video's film purchasing department. Even though Xu Jia is so submissive, how can he be the director without any resources?

"What kind of support do you want?" Zhang Jun asked.

"Similar to evergreen programs such as Hunan Channel's "Happy Camp" and advertising spaces for other software under the Penguin Group," Xu Jia said.

He is targeting customer groups other than Penguin Video.

For example, "Happy Camp" seems to be less popular than before, but in fact the audience group is very stable, and "Tomb Raiders Notes" is exactly the blind spot of this group's vision.

Don't look at Xu Jia's previous joy on the Internet. In fact, he knows very well that except for fans, others will not take this matter to heart. What he has done before is at best leaving a shallow feeling in everyone's heart. A shallow impression.

What he has to do now is to deepen this impression.

"Okay, I'll try my best."

Zhang Jun looked at Xu Jia affectionately, "I tried my best. If something goes wrong, I hope Mr. Xu will take me in for the sake of this little kindness."

Good guy, he even resorted to the cruel trick.

Xu Jia didn't believe that even if this guy resigned from Penguin Video, he still wouldn't be able to find another job.

However, he also cooperated with Zhang Jun tacitly, nodded and said: "Don't worry, if Penguin Video doesn't want you, it's because they are blind. I will always have a seat here waiting for Brother Zhang."

"With your words, I feel relieved."

Zhang Jun turned around and started contacting people from Xiangnan Station and other subsidiaries of the group through his own connections.

Xu Jia started his own publicity plan.

After all, "Tomb Raiders" is also Jiaxing's own drama. If they don't promote it, no one can trust it.

“I’m calling everyone here this time just to brainstorm ideas.”

Xu Jia glanced at the faces of everyone in the conference hall. He couldn't always do this kind of thing arbitrarily.

Even if it's still the case in the end, the process still has to go through.

"Xiaoqing, you speak first."

"Um, I think we can be divided into two groups to run promotions. One group will be made up of the old partners of Fairy Sword, such as Sister Mi, Hu Ge, and Lin Zicong, and the other group will be made up of young talents like Yang Yang, Reba, and Li Yao."

Xiaoqing stood up very nervously, and calmed down as she spoke, "I don't need to say more about the influence of Sister Mi and others. Yang Yang and Reba have become equally popular after they became regulars on "Run". Have the ability to lead a group alone.”

Separating the two groups for publicity can not only accurately separate the crowd, but also improve efficiency.

Unfortunately, Xu Jia shook his head and rejected the proposal.

"The idea is good, but it's a pity that it's too crude. We are not in such a hurry on time, and it is a TV series and not a movie. This will only cause polarization and affect subsequent publicity."

Xu Jia looked at Zeng Jia who was standing aside, "You tell me."

“I think more efforts should be made offline, such as bus stations and subway stations. Firstly, such places have a huge flow of people and often attract shallow Internet users, which are groups we have not touched. Secondly, It leaves a formal impression, after all, in most people’s minds, online dramas generally have a shoddy image.”

Zeng Jia has no stage fright when she stands up. She has seniority in Jiaxing and has experienced countless projects.

"This is a good proposal, but you have not considered the cost-effectiveness issue. Our popularity is already very high. The more attention offline promotion brings to the border, the more expensive it will be. At least spreading it all over the country's major cities is not ours. It's affordable." Xu Jia said calmly.

He can't just do business at a loss in order to increase the number of views, right?

Offline promotion is originally more expensive than online promotion. "Tomb Raiders" itself is very popular. If you want to expand its influence offline, it will cost a lot of money.

Xu Jia would rather make less money than invest in the bottomless pit offline.

Usually, only prosperous companies such as real estate companies and the Internet can afford this.