Let you invest, and you can support half of the entertainment industry?

Hengdian.

Coming again, Xu Jia's mood was different from before.

After all, he was more of a tourist before, but now it also involves Jiaxing's industrial layout.

The person accompanying him was Xu Tianfu, the vice president who had been in contact.

"Hey, Mr. Xu, look at our small stalls and hawkers here, including the specialty stores, all display Jiaxing's cultural and creative products. The execution is absolutely in place." Xu Tianfu said, taking credit.

Everyone could see that Jiaxing's momentum was unparalleled. Hengdian Group had been wavering before, so it was natural to show sincerity at this time.

Whether compared with Penguin Video or Wanda Pictures, Hengdian Group's advantages are not huge. They are the ones most afraid of being kicked out of the four-party cooperation.

"This is not enough. Have you been to Disneyland? Or to a theme park? That is the effect I want, and it is also where you need your experience in Hengdian."

Xu Jia shook his head, with a bit of dissatisfaction on his face, "If you just sell these gadgets, there is Penguin online and Wanda offline, why bother looking for Hengdian?"

To put it bluntly, Xu Yongan was unwilling to make a big bet, and this superficial effort could not convince Xu Jia.

"Well, we have considered it, but the investment is too big and the board of directors is arguing non-stop. We need to think about it." Xu Tianfu wiped the sweat from his forehead.

This guy looks young and is really hard to fool.

"Then let me inform your board of directors. There is no need to argue anymore. It will be the same if I change partners. Huayi Film Town can do it. There is no reason why I, Jiaxing, can't do it." Xu Jia said coldly.

"That's not what I mean. Mr. Xu, you have misunderstood. When we want to build a theme park, we must have a plan. We can't just slap our heads and say, "Go ahead." Xu Tianfu suddenly became anxious and explained.

Whoever gets this project, it must not fall into his hands.

It's just that there will inevitably be some slander.

Huayi has this foundation only after it has been rooted in domestic entertainment for 20 years.

Jiaxing has only been established for a little over a year, so it dares to build a so-called theme park?

snort~

Xu Jia sneered and looked at Xu Tianfu: "Don't fool me with these words, you are so stupid. Does a theme park have to have elements from the movies produced by Jiaxing? That's just embellishment. What's important is the park. What's more important is the theme park. This seed must be planted to sprout, do you understand?”

"Go back and tell Xu Yong'an that if he can do this project, he will hurry up. If he can't do it, I will replace him. There is no shortage of Hengdian Group now."

Xu Tianfu's face turned green and red, changing back and forth.

This is no different from pointing at his nose and scolding him. Hengdian Group has encountered such humiliation several times since it grew up.

But the facts told him that the entertainment industry had changed a long time ago.

In the past, the circle was small, whether it was individual companies or crews. Compared with the integrated Hengdian Group, they naturally stood out from the rest.

Now all kinds of capital are pouring in. You must know that "Wolf Warrior" produced by Jiaxing has just concluded, with a box office of 1.35 billion.

Hengdian Group's total assets are only 60 billion, but those are more heavy assets and cannot be touched.

It can be said that the revenue from Jiaxing's two movies exceeds their annual income.

Don't make them jealous.

"I will report to the chairman, please be patient." Xu Tianfu lowered his head.

Xu Jia glanced at Xu Tianfu and knew that the other party was not very convinced.

Who makes Jiaxing still relatively young?

But the best is yet to come.

In the next few days, Xu Jia stopped talking about the "Oriental Disney" plan.

I concentrated on visiting various scenic spots to learn about the structure and construction of the film and television city.

This made Xu Tianfu nervous, fearing that this guy was planning to join forces with Wanda to replace the Hengdian Group.

Others, they don't believe it.

But this combination, a Chinese real estate leader and a rising domestic entertainment star, is really scary.

Until new news comes.

"Monster Hunt" was released, with a box office of 1.8 million on the first day, setting a new first-day box office record for domestic films.

I remember that it was originally supposed to be 1.7 million, and the extra 0.1 million was the change brought about by Yang Yang.

This number immediately shocked the industry's attention.

It was originally a carnival between the Beijing circle and Wanwan. After all, the director is from Wanwan, and the actors and actresses are from the Beijing circle.

But after Xu Jia's intervention, although the Beijing circle was just as happy, the words that Jiaxing co-produced were like a fishbone stuck in the throat, unable to go up or down.

There is only one thought in everyone's mind.

Why is there Jiaxing everywhere?

And there is only joy, no worries!

This year I was blown away by Jiaxing’s project.

Not to mention Yang Yang, who was immediately promoted to the domestic first-tier niche, which completely confirmed his top status.

Even, in a sense, it transcends the concept of top-notch.

After all, there is no idol actor in China who can surpass him at the movie box office.

In this one film alone, he and Bai Baihe were praised to the sky.

"Mr. Xu, congratulations. "Monster Hunt" is a hit. Jiaxing has invested in another good project this time."

This time it was no longer Xu Tianfu, but Xu Yongan who came to visit in person.

If two movies become hits, it can be said to be luck. If a third movie comes out, everyone will not pay attention to it.

Don’t forget that there are two TV series ahead and a movie that hasn’t been released yet.

What's more important is that, with the exception of "Charlotte", these are all series.

This means that Jiaxing holds these projects in his hands, which is equivalent to the hen that lays golden eggs.

"It's just a fluke. It mainly depends on the efforts of the crew." Xu Jia said calmly.

He had already anticipated this outcome and naturally seemed to have everything under control.

But in Xu Yongan's eyes, this scene was thought-provoking, and Xu Jia became more and more unfathomable.

"There were too many things going on in the group some time ago. I just found some time to spare. I really feel sorry for Mr. Xu for wasting time. How about I apologize tonight?"

Xu Yongan has a very low profile. As the chairman of the group, what he has to do is how to develop and expand the group, so he naturally has to be able to bend and stretch.

"No, my time is limited. After "Monster Hunt" became popular, related products will be distributed in large quantities. The first thing is to create the virtual character Huba. I hope your group can cooperate."

"In addition, I have talked with Vice President Xu about the theme park plan before. The theme can be blurred for the time being. Focus on the park first, slowly cultivate the audience group, and let the public accept such a concept. Don't bury the idea. This seed, the fruit we want, will never bear fruit.”

It's rare for Xu Jia to tell the truth from the bottom of his heart to others. He really wants to develop the market for film and television peripherals.

Jiaxing could not eat this big cake on his own, so he did not hesitate to give up his share and win over allies.

But the first prerequisite for everything is to build the market first. If it cannot be built, it will be all in vain.

"I understand, I will order people to go back and start planning and establishing projects, and put them on the agenda." Xu Yongan patted his chest and said.