Reborn in 2011, 985 missing from two copies

Chapter 442 Xingyi Cloud Data Center is put into use, Double 1 promotion!

"That's great!" Mr. Hu was overjoyed:

"The Shanghai wafer factory is SMIC's most advanced wafer factory. The equipment inside is ready to introduce IBM's 45-nanometer process advanced equipment, and it can fully launch our 40-nanometer process."

"That's good. Mr. Hu, you quickly mobilize the technical team and have Feimo City go to inspect it tomorrow. If there are no problems, I will go there and sign the contract the day after tomorrow. The subsequent adjustment and mass production of the 40-nanometer process will also be handed over to you."

"No problem, Mr. Wang, leave it to me, haha."

The phone call was filled with Mr. Hu's uncontrollable excitement:

"After taking over the wafer fab and debugging, we can start trial production within half a month. If there are no problems with the trial production, we can start full production within a month!"

"This couldn't be better." Wang Yi felt happy.

The Shanghai wafer factory also has a 12-inch line with a monthly production capacity of 2.5 pieces.

Once it goes into production, together with the 2.5 wafers from the imperial capital, the monthly production capacity of Xingyi Wafer Factory will reach 5 wafers!

Based on a yield rate of 90%, about 2900 million Kunpeng chips can be produced every month.

If the subsequent yield rate reaches 95%, 3000 million Kunpeng chips can be produced every month, which means 3.6 million chips a year!

Such a large volume can fully cover Kunpeng 702, Kunpeng 700, Kunpeng 500, as well as next year's Kunpeng 901 and Kunpeng 902, which is enough for self-use in the next year.

It can replace Qualcomm APQ 8064 and Nvidia tegra 3 without any problem.

It can be said that in a month, the Kunpeng versions of xphone 1pro, xphone 2, and Xingyi tablet X1 pro will all be fully launched!

As for the tegra 3 version and APQ 8064 version in stock, it’s easy to deal with since Double Eleven is coming soon.

Now the first phase of Xingyi Cloud Data Center has been put into use, with sufficient servers, so we can organize a Double Eleven promotion.

The prices of the NVIDIA and Qualcomm versions are reduced by two to three hundred yuan, and it’s just a promotion, just like clearing out the inventory.

The subsequent version will be mainly Kunpeng version.

The only problem is the xphone 1 and the Xingyi tablet X1.

The performance of the Qualcomm dual-core processor in the xphone 1 is quite poor, and Qualcomm is not cheap.

After all, it is both a processor and a baseband. Although the price has been reduced for many times in a row, the total cost is still seventy or eighty per set.

Originally, Wang Yi planned to gradually stop production, but the borderless phone has not been released yet, and the price range of more than 2,000 yuan cannot be left blank.

Why not also launch the Kunpeng version of xphone 1!

But you cannot use Kunpeng 700, let alone Kunpeng 702.

After all, the price of xphone 1, is much cheaper than the four or five thousand yuan of xphone 2699pro and xphone 1, so the price range needs to be widened.

Then just mass-produce Kunpeng 500.

Replace the Qualcomm 1 chip and baseband of xphone 8660 with Kunpeng 500 SOC, upgrading to entry-level quad-core!

As for the price, the Qualcomm version of xphone 1 was reduced to 2499 during Double Eleven and came with a double membership for a limited time promotion. It will then return to 2699 and be sold slowly.

The quad-core Kunpeng 500 version of the xphone 1 is priced at 2999 and comes with a double membership, an entry-level quad-core.

There is also the Qualcomm dual-core of the Xingyi Tablet X1, which can also be upgraded to the Kunpeng 500 quad-core to continue to suppress the iPad mini.

The current small-sized tablet market is almost monopolized by the Xingyi Tablet X1, so it is natural that the iPad mini cannot take it away.

The A5 of iPad mini is quite weak, but Kunpeng 500 is more than capable of beating it.

As a result, when the Kunpeng version is fully launched, the price list will also change:

xphone 1, Kunpeng 500, priced from 2999, comes with double membership.

xphone 1pro, Kunpeng 700, starting from 4499, with free double membership.

xphone 2, Kunpeng 702, starting from 5499, with free double membership.

Xingyi Tablet X1, Kunpeng 500, starting from 2999, with free double membership.

Xingyi Tablet X1 pro, Kunpeng 700, starting from 3499, with free double membership.

Xingyi Tablet X1 Ultra, Kunpeng 702, 3999 yuan, free double membership.

The Kunpeng 1 of the Xingyi Tablet X700 Pro is not as good as the A6X of the fourth generation iPad.

The fourth generation iPad starts at 3688.

Therefore, Wang Yi reduced the price of Xingyi Tablet X1 pro by 200 to 3499 and gave away double memberships, focusing on cost-effectiveness.

The Kunpeng 1 of the Xingyi Tablet X702 Ultra is not much worse than the A6x, and in other aspects it even beats the fourth generation of iPad, and is sold at a premium of !

One is two hundred cheaper than the fourth generation iPad, and the other is three hundred more expensive, squeezing it from both sides!

In this way, gamers who care about GPU performance can go directly for the Xingyi Tablet X3999 Ultra priced at 1 yuan.

For users who don’t care too much about GPU performance, they can directly buy the Xingyi Tablet X3499 pro at 1, which is more cost-effective.

Then there is no need for iPad.

After all, except for the GPU, the iPad is worse than the Xingyi Tablet X1 Pro, but it has no other advantages. It is not as cheap as the Xingyi Tablet X1 Pro, and is even less competitive.

After thinking this through, Wang Yi immediately called Zhu Changlin and told him about the above plans.

Zhu Changlin wrote down all of them: "Chairman, if Kunpeng 500, 700, and 702 are fully put into production, will our wafer fab be able to produce enough?"

"That's enough. I'll go to Shanghai the day after tomorrow and acquire SMIC's Shanghai wafer factory." Wang Yi said with a smile:

"In addition, in the second half of next year, the second phase of the expansion of the first plant of the Imperial Capital Wafer Factory will be put into production, and the monthly production capacity will increase by another 5 pieces. By then, the baseband will no longer need to be outsourced to TSMC, and can be completely self-produced."

"The extra production capacity can also be used to mass-produce Kunpeng 702, Kunpeng 700, and Kunpeng 500 chips for external sales."

In the second half of next year, Kunpeng 901 and Kunpeng 902 will be launched on the market, and the sub-flagship Kunpeng 702 can be sold to the outside world to grab the market share of Qualcomm Snapdragon 600.

"Should the Xingyi TV X40 and X50 also be replaced with Kunpeng 700?" Zhu Changlin asked the key question.

Wang Yi thought for a while and said, "Xingyi TV doesn't need a baseband. Nvidia's Tegra 3 costs us 8 US dollars, 52 RMB. Our self-developed Kunpeng 700 costs 30 RMB, so the difference is not big. Many products now need to change their chips and adapt them. The system department has limited manpower, so it's not worth the trouble."

"In addition, the Xingyi TV X40 and X50 continue to use NVIDIA Tegra 3, and the extra Kunpeng 700 is sold to the outside world, which is more cost-effective."

Zhu Changlin suddenly realized: "It's true. It costs 3 yuan to buy Nvidia Tegra 52. Our Kunpeng 700 is sold to the public, and it integrates the full network baseband. It is sold at 152 yuan and there are fierce competition. I can make an extra 100 yuan directly! If I make an extra 100 yuan per unit, if I sell 30 million units, I can make an extra billion yuan!"

Zhu Changlin was shocked.

To put it bluntly, in the short term, the production capacity of the Xingyi wafer factory is limited. It is sufficient for its own use, but the production capacity for external sales is insufficient, and the Kunpeng 700 cannot be sold on a large scale.

But if the chips of Xingyi TV X40 and X50 are not replaced, 700 million Kunpeng SOCs can be saved, which can be sold to domestic mobile phone brands to make more money.

Besides, a TV is not a mobile phone. Using Nvidia Tegra 3 is already invincible. It doesn’t reach 4K, but the performance is sufficient.

Besides, Wang Yi has other plans: "Most importantly, Kunpeng 700 and Kunpeng 702 must be reserved for new products at the beginning of next year!"

"The Xingyi TV X55 at the beginning of next year will use Kunpeng 700 and will be priced at 7999. The X60 will directly use Kunpeng 702, which has the best performance and will be more expensive, 9999!"

And it’s a 1080P version.

There is no way. The 60-inch TV these days is equivalent to the 120-inch giant-screen TV many years later, and it has not yet been domestically produced.

Only giants like Sony and Samsung can produce this. The configuration is far inferior to that of Xingyi TV, but the price is more than 1.5 yuan, or even or yuan!

Wang Yi sold it for 9999, which was considered trouble.

"The chairman is thoughtful. The X55 and X60 processors are more powerful and more expensive. If the X50 is replaced with the Kunpeng 700, the performance will be greatly improved, which will make it difficult to sell the X55 at a high price next year."

Zhu Changlin instantly understood Wang Yi's idea that the knife skills must be precise.

鲲鹏700比英伟达Tegra 3强大40%,鲲鹏702比英伟达Tegra 3提升110%左右。

If the Nvidia Tegra 50 of the X3 is replaced with Kunpeng 700, then the X55 will also use Kunpeng 700, which will make it difficult to sell at a high price.

If Kunpeng 55 is used on X702, it will be difficult to install X60.

As for the Kunpeng 901 at the end of the year, it does not have a baseband and is indeed used for Xingyi TV, but it is not the 1080 version, but the 4K version!

Kunpeng 901 has such powerful performance that it would be a waste to use it on 1080, so 4K is required.

届时,无界电视鲲鹏500,星逸X40、x50继续英伟达Tegra 3,明年的X55用鲲鹏700,X60用鲲鹏702。

The 4K version in the second half of the year will directly use Kunpeng 901.

The main feature is a clear hierarchy, you get what you pay for.

Among them, the X60 4K version is priced at over 14999!

In 2013, a 60-inch TV costs more than 4 yuan, and a 60K -inch TV costs more than or yuan.

"By the way, Lao Zhu, are there any customers currently contacting for the Wing Loong 3000 baseband?" Wang Yi thought of this.

Xingyi Technology does not use the Wing Loong 3000 3G full network baseband, and it is mainly sold to external parties to make money.

It is also to let friendly competitors know the strength of Xingyi Semiconductor and pave the way for the subsequent sale of Kunpeng chips.

Business cooperation is like this. As long as you have cooperated before and have a clear idea of ​​what is going on, the subsequent cooperation will be smooth.

Once competitors buy the Wing Loong 3000 baseband and use it well, and feel that Xingyi Semiconductor is strong, provides good services, and offers fair prices, they will follow suit and buy Kunpeng chips.

"Chairman, the Yilong 3000 baseband has just started mass production and is not well-known enough. There are currently no customers buying it."

Wang Yi was speechless: "..."

"Mr. Zhu, what does the marketing department do? They are not well-known enough, so they don't know how to take the initiative to contact big customers?"

Wang Yi was helpless: "Let the marketing department go out with the Yilong 3000 baseband and test data to contact major brands. Orders are negotiated. We are just starting out. How can we wait for customers to find us instead of proactively looking for them?"

"Yes, I'll ask the marketing department to go right away." Zhu Changlin's expression changed slightly. Director Wang was angry.

No wonder, because all the battles before were favorable and we were always the party A.

This time we were selling basebands and became the second party, so the marketing department was not very supportive.

You deserve to be scolded!

The marketing department, in theory, is responsible for negotiating with customers, expanding the market, and acting as the second party.

It’s just that Xingyi mobile phones, Xingyi TVs and other products were too strong and had such good sales that dealers and big customers were begging Xingyi Technology, so much so that Xingyi Technology’s marketing department changed from Party B to Party A.

It’s different now. The baseband is a newly developed product and the outside world doesn’t understand it, so it’s inevitable that there is a lack of confidence.

This requires the marketing department to visit customers and actively promote the product.

"Old Zhu, immediately transfer the best personnel from the Xingyi mobile phone marketing department to set up the Xingyi semiconductor marketing department, which will be responsible for the sales of baseband and subsequent chips."

Zhu Changlin was a little embarrassed: "Chairman, they all know that basebands are not as easy to sell as mobile phones. I guess no one is willing to go. What should I do?"

"Don't want to go?" Wang Yi smiled. "I just want to stay in a strong department and fight with the wind. I don't want to go to a new department to open up new areas. How can it be so good?"

"So, starting from next month, the performance evaluation indicators for the mobile phone business will be increased by 30%, making it more difficult. Those who fail to meet the target will receive low performance or even zero performance. Those who fail to meet the target multiple times will be laid off directly."

"We can't let them get high performance without doing much work. This is unfair. From now on, the Xingyi Mobile Phone Marketing Department will reduce salaries and reduce staff, and only retain the talented elites. And the Xingyi Semiconductor Marketing Department will increase salaries and expand staff!"

"Tell them directly that those who are not capable enough should go to the chip department as soon as possible, and don't wait until they are laid off, because then there will be no chance."

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