Reborn in 2011, 985 missing from two copies

It costs a lot to develop a generation of mobile phones, and it also costs a lot to make a mold.

After more than a year on the market, the total sales of Xiaomi 1 and Xiaomi 1T are only one million.

Coupled with the continuous price cuts and the replacement of a wave of processors in the middle, the cost has increased a lot, and so far it has only barely recovered.

If we sell another 500,000 or even one million units, we will make a big profit.

Therefore, Lei Jun did not want to start the development of a new phone so early, but wanted to continue using Xiaomi 1T and take advantage of the traffic of the dual-core Xingyi Xphone 1 to crush the quad-core flagships of Huawei and HTC and make a fortune.

But unfortunately, ideals are full and reality is skinny.

Instead of getting any popularity, it was beaten badly by Huawei and HTC!

The reason is simple. Xiaomi is weak and its number of fans is far less than that of the other two.

Secondly, what they said makes sense. Xiaomi's dual-core is indeed not optimized very well.

Therefore, Xiaomi wanted to take advantage of the opportunity to use its dual-core processor to crush the quad-core processor, but it failed to gain any traffic and was even outperformed by the other processor, which led to the saying "Xiaomi's dual-core processor overheats and slows down in frequency, making it worse than the single-core processor"!

Even worse, Meizu also jumped out and said that its MX has been upgraded to Samsung quad-core, crushing Xiaomi dual-core, and also reduced the price of dual-core MX to 1699, competing with Xiaomi 1T...

Now Xiaomi's situation has become even worse.

Compared with Xiaomi 1T, Meizu MX completely crushes it. It was originally yuan more expensive, but everyone chose Xiaomi.

Now that it is only 100 yuan more expensive, most fans would choose Meizu MX.

This made Xiaomi's sales in the country even worse, and it could only rely on India.

But things weren't going well for India either, as they thought the price of 1599 was too expensive.

Lei Jun was speechless: "We really need to develop a new quad-core phone. I didn't expect that Meizu MX also has a quad-core. It's really adding insult to injury!"

"Yes, Xingyi phones, HTC, Huawei, Meizu, etc., all have quad-cores. The dual-core of our Xiaomi 1T has reached its limit. Unless the price continues to drop."

"How about we lower the price to 1399? We can make per phone, which is not bad."

"No, if we lower the price to 1399, the Meizu MX will also drop in price, and we won't be able to sell it by then."

"Alas, we can only make a new phone," Lei Jun made the decision.

Lao Li said, "Don't wait for the release of Xingyi 2?"

"Yeah, why don't we wait a little longer until the second generation of the Starry Sky is released to see what good features it has, and then we can learn from it and make a brand new Xiaomi 2!"

Lei Jun nodded and said, "That makes sense. Let's first decide on the main components and negotiate with suppliers. When these are completed, the Xingyi 2 will be released soon. By then, we can design the Xiaomi 2 based on the Xingyi 2!"

"Okay!" Everyone responded.

Lao Li even opened his notebook and said: "I have already made preparations for Xiaomi 2. First of all, the processor, there are currently two options."

"First, NVIDIA's quad-core tegra 3 is 40 nanometers and cheap. In addition, our previous Xiaomi 1T used NVIDIA's dual-core, so the relationship was good. However, we had to purchase the baseband and integrate it ourselves. In addition, the tegra 3 generates a lot of heat, and we might fail like HTC."

"Second, Qualcomm's quad-core APQ 8064, 28 nanometers, has better performance than Nvidia's quad-core and better power consumption control. Xphone 2 uses this model. It won't overheat or flip over."

"My personal recommendation is to choose Qualcomm."

But then, someone objected: "We can't choose Qualcomm. Have you forgotten how Xiaomi's first generation was difficult to produce?"

"At the beginning, Xphone 1 sold well, and Qualcomm gave all its dual-core chips to Xphone 1, which resulted in our Xiaomi 1 having no chips available for several months. In the end, we had to redesign it and switch to NVIDIA's Tegra 2!"

"Yes, Qualcomm is too arrogant and looks down on small companies. We suffered a loss once and we must not suffer a loss again. We still choose NVIDIA's tegra 3."

Lao Li frowned slightly. "If we choose the Integra 3, what if it is not optimized enough and fails like HTC, or is not as good as the dual-core Xphone 1? Do you think that our Xiaomi chip optimization capabilities have caught up with Xingyi Technology?"

"This..." Everyone was speechless.

Lao Li continued: "In fact, everyone knows that chip optimization is a profound subject. Our current optimization capability at Xiaomi is simply negative optimization."

As he spoke, Lao Li opened a set of data: "As you can see, this is Xiaomi 1's optimization of Qualcomm dual-core. The more it is optimized, the slower it is. It is definitely negative optimization, it is better not to optimize at all."

Hearing this, everyone fell silent.

The chip cannot be used right out of the box, but requires algorithm tuning.

How to train? That requires cutting-edge technology.

It is necessary to conduct comprehensive algorithm tuning and optimization according to different system versions, different hardware parameters, and component combinations to ensure that the chip can exert powerful performance and does not lag.

This is easier said than done.

How did Xiaomi, which had just started developing mobile phones, succeed?

Not to mention Xiaomi, even Qualcomm itself can't handle it.

Likewise, Nvidia can't handle it, otherwise Tegra 3 wouldn't have failed so completely.

Even Xingyi Technology, which is also the semiconductor department of Xingyi, has brought together a large number of chip R&D engineers + system engineers + hardware engineers. Only by working together can the fire dragon of Tegra 3 be calmed down.

After all, it is the first quad-core processor, and it is made using a 4nm process. It would be strange if it is not popular.

The difficulty of optimization is no less than calming down the Snapdragon 810 in the previous life.

Xiaomi simply does not have such strength.

Lei Jun sighed and said, "Lao Li is right. We can't optimize the tegra 3. We should use Qualcomm APQ 8064. The 28nm processor is very powerful without optimization. Qualcomm will also sell the matching baseband, which saves us the trouble of adapting it ourselves."

"Okay, then I'll contact Qualcomm and let's decide on a price," Meng Xin said decisively.

If Lei Jun makes the final decision, it must be correct and must be implemented immediately.

Meng Xin's speed made Lao Li a little confused.

It seems that I finally convinced everyone with my suggestion, but in the end Meng Xin took advantage of it?

"What a fucking bastard!" Lao Li cursed in his heart.

Everyone else was speechless and could only say that Meng Xin was a loser!

Lei Jun didn't think too much about it: "Let's order 50 pieces for the first batch, and try to get a good price."

The total sales of Xiaomi 1 and Xiaomi 1T were only 100 million units a year. When it came to Xiaomi , Lei Jun didn't dare to ask for more.

The times have changed.

When Xiaomi 1 was released last year, there was no Xphone 1 or Xphone 1pro. Naturally, Xiaomi 1 sold well due to its price of 1999.

But this year there is not only Xphone 1 and Xphone 1pro, but also the upcoming Xphone 2.

By the time Xiaomi 2 is launched, even Xphone 2pro will be released.

The sales of Xiaomi 2 will be even more difficult.

"Okay, Chairman." Meng Xin responded.

Lei Jun continued: "The system is naturally the new Android 4.0."

"In terms of storage, the Xingyi tablet has rolled up to 2G RAM. Our Xiaomi 2 will not be launched until next year, so we can't fall behind, so we will start with 2+16G!"