Reborn in 2011, 985 missing from two copies

As for the price, the previous Xiaomi Mi Band 2 was only released in 2016 and was priced at 149.

By that time, the industrial chain had already matured and costs had been reduced.

But in 2012, the diluted R&D cost + material cost of making such a bracelet was about 100!

Currently, smart bracelets with this configuration are sold by competitors for more than US$100, which is more than 700 yuan, or even thousands of yuan!

Wang Yi asked the Xingyi Smart Home team to develop it. If it goes on sale at the end of the year, it will be sold for 499, which is considered to be a very high cost-effectiveness.

After all, it is the Xingyi brand and cannot be sold at a low price.

However, a borderless bracelet may be released in the second half of next year. By then, depending on the market conditions, the price may be reduced to 399 or even 299!

The profit of each piece of this kind of small thing is not high, but it sells in large quantities.

Especially among young people, it is easy to form a trend.

Seeing someone post some fitness pictures on the WeChat Moments, casually showing off their Xingyi bracelet, which records various sports data, other people will follow suit, thus forming a trend.

In addition, it is linked with Xingyi Smart Home. Although the first generation of Xingyi bracelet does not support Xiao Ai, it supports some simple linkages with Xingyi Smart Home, such as checking the environmental conditions, temperature, humidity, and light switch status of Xingyi Smart Home.

In this way, the number of users of Xingyi bracelets will increase, which can also be regarded as accumulating users for Xingyi Smart Home.

Even if they are students or young people who have just started working, after using the Xingyi bracelet and coming into contact with Xingyi Smart Home, they will give priority to Xingyi Smart Home when they rent or buy a house a few years later!

Users start from childhood.

The Xingyi bracelet, a low-priced product that can be sold quickly, is undoubtedly the best promotion for Xingyi Technology and Xingyi Smart Home.

Moreover, the team has accumulated a lot of experience in making bracelets, so it is only natural for it to develop smart watches in the future.

The smart bracelet will be the first new product developed by Xingyi Zhijia.

As for the second new product, Wang Yi decided on an electric toothbrush.

Anyone who has used this thing knows it, and once you have used it, you can’t live without it.

Once you use an electric toothbrush, you'll never give it up.

Even after his rebirth, Wang Yi bought an electric toothbrush, but electric toothbrushes these days are considered "high-tech products" and are very expensive.

Wang Yi bought the Philips electric dental brush HX6972 in January for 1599 yuan.

Yes, it is that expensive.

Moreover, electric toothbrushes these days are expensive and of poor quality. It is normal for them to break down after more than a year of warranty.

In his previous life, Wang Yi bought a Philips HX2018 electric toothbrush in 6730 for nearly four hundred yuan, but it broke down after a year when the warranty expired.

Fortunately, Wang Yi added a four-year extended warranty service from JD.com when he bought the product, and he decided to return it to the factory.

But the cost of testing and repairing this kind of thing is almost catching up with the production cost, so I decided to replace it with a new one.

Just when Wang Yi thought that he was safe this time, it was damaged again more than a year later, and he had to continue to extend the warranty and repair it, and then replace it with a new one.

More than a year later, the car broke down again. It had already been under a four-year extended warranty, so Wang Yi simply switched to another brand...

An electric toothbrush is used once in the morning and evening, more than 700 times a year, which is considered a very high frequency of use.

Therefore, the average lifespan of an electric toothbrush is generally two to five years, but whether it is one or two years or four or five years depends on whether the brand is conscientious.

Some brands can achieve an average lifespan of three to four years, while others only have one or two years.

Sometimes, a one-fold gap is not a price issue or a technical issue, but a conscience issue.

There is a term called "planned obsolescence", which applies to white goods, mobile phones, and electric toothbrushes.

For example, from 2012 to 2016, most smartphones became so slow after just two years that they had to be replaced, a process known as planned obsolescence.

It was not until after 2016 that the quality of domestic smartphones became very good and could be used for an extra year or two.

For example, Xiaomi 6 has become a stubborn phone and can only be used after replacing the battery.

Similarly, the Xingyi electric toothbrush also faces this problem.

However, Wang Yi's choice is different from Philips.

Whether it is a mobile phone or an electric toothbrush, Wang Yi will not choose planned scrapping in order to make more money.

For example, for the Xingyi electric toothbrush, Wang Yin would rather the cost be a little higher than not give up on quality control.

At the very least, we can increase the current average lifespan of electric toothbrushes from one year to three years!

While other manufacturers offer one-year warranty, Xingyi electric toothbrushes have a direct two-year warranty.

As the subsequent industrial chain matures, the lifespan will be extended to four years or even five years.

There was no way. In 2012, various industrial chains were not strong. It was simply unrealistic to achieve a four-year lifespan. Even if the motor was not broken, the battery would not be able to withstand it.

Five years later, when the industrial chain is fully upgraded, there won’t be any major problems.

Electric toothbrush, the second research and development category.

It is also easy to develop. As for the motor of the electric toothbrush?

The price is not high and there is no need for research and development, just buy it directly.

If we develop it ourselves, we have to produce it ourselves, which is too troublesome.

Then, Wang Yi looked at the surrounding offices and began to think about other smart products.

Before, when Jian Ziyan bought a house, she accidentally reached a cooperation with Yanlord, and will create a full range of smart home solutions and products for Yanlord's high-end communities.

To this end, Wang Yidu had to quickly enrich Xingyi Technology's product line.

Otherwise, even if we cooperate, and Xingyi Smart Home can only come up with a solution but not a product, then that’s the end, right?

Wang Yi began planning:

Lighting, acquired a lighting factory specializing in smart lighting

In his previous life, Wang Yi mainly used the Mi ecosystem, and bought Yeelight lamps, which he felt were pretty good.

At that time, Wang Yi made a comparison. Mijia lamps have a one-year warranty, while Yeelight has a three-year warranty.

Just this point makes people feel that the latter has better quality control.

This is actually true. I have used it for five or six years without any problems.

I just don’t know whether Yeelight is currently established.

Wang Yi opened the browser to search for information, and his expression became very interesting.

In May, Yeelink Information Technology registered a new smart lighting brand, Yilai...

Wang Yi sighed. He had just registered and now it was useless.

According to their progress, it will take until the fourth quarter to build the team.

It will be the end of the year before they start developing new products, and it will be the middle of next year before they finish developing them.

slow!

too slow!

Of course, this efficiency is normal for most companies.

But for Huawei, it's too slow.

Similarly, for Wang Yi, it is even slower!

Why was it possible for Huawei to complete the journey that took European and American giants 20 to 30 years in many fields in just two or three years and become an industry leader?

It’s because of Huawei’s high efficiency, wolf-like culture, and the overtime research and development work that’s like fighting a battle every day.

It takes other companies half a year to set up a department, and more than a year to produce some output.

What Huawei needs to do is to quickly deploy personnel to form a team and start working directly, and there will be output within half a year.

Even for high-end intelligent driving, at its peak, Huawei had more than 7000 young engineers.

If you need experience, you have experience; if you need energy, you have energy; if you need ability, you have ability.