Reborn in 2011, 985 missing from two copies

Gree, Haier and Midea have always been the three giants of domestic white appliances.

Ten years later, Midea became a super dominant player with a market value of 4500 billion yuan, approximately equal to the combined market value of Haier and Gree.

But at present, Gree’s market value is more than 700 billion yuan, making it the undisputed number one white goods giant.

Haier and Midea are of similar size, with a market value of just over 30 billion yuan each. The combined market value of the two is only as large as that of Gree.

Wang Yi couldn't help but sigh, after ten years of ups and downs, the situation changed drastically.

Gree, which is far ahead, only increased its value three times.

Haier, which is in the middle, has increased its value sevenfold.

The lagging Midea has increased in value fifteen times!

The reasons are numerous.

But a lot depends on the leader.

The choices made by the three major white goods giants are also directly related to the development of Xingyi Smart Home.

However, with the addition of AUX and Gree Air Conditioners, it will become easier to take over other air conditioning brands.

Even if it is a Midea air conditioner, you have to consider it carefully.

After all, when customers want smart air conditioners, they originally consider buying Midea air conditioners, but it turns out that Midea does not support intelligence. Well, then the customers will turn around and spend more money on Gree, or lower their budget to buy AUX.

There are so many choices, there is no need to stick to Midea air conditioners!

As a result, Midea Air Conditioner will inevitably lose many customers.

This is the reality of this society. If you don’t change your product, users will change the brand.

The fall of Nokia and the rise of Apple are the best proof.

By then, Wang Yi will put up more advertisements to promote Xingyi Smart Home and build momentum for it. The slogan will be "Similar price, revolutionary smart experience!"

While emphasizing that Xingyi Zhijia’s smart air conditioners are not expensive, it also promotes the excellent experience of smart air conditioners!

This will surely whet the appetite of consumers.

When consumers see that they can enjoy the smart air conditioner of Xingyi Zhijia for only two or three hundred yuan more, what are they hesitating about?

Especially fans of Xingyi Technology, as well as users who have Xingyi mobile phones and Xiao Ai speakers at home, all want to experience Xingyi Smart Home and Xiao Ai voice-controlled air conditioners.

After all, air conditioners are used for eight, ten years, or even longer.

If we fall behind now, we will fall behind in the next eight to ten years, and that will have a huge impact!

Any discerning user would not accept this.

In his previous life, when Wang Yi bought an air conditioner in 2018, he directly chose a smart air conditioner!

At that time, Xiaomi air conditioner had just been released in its first generation and Wang Yi didn’t dare to buy it.

Later, after the Xiaomi air conditioner was upgraded, its reputation was pretty good and it was cost-effective, so I bought two in my hometown.

The air conditioners I bought in 18 and 19 were all from big brands such as AUX, Gree, and Midea.

And they all support JD Xiaojia.

Therefore, even many years later, Wang Yi still has the JD Xiaojia APP on his mobile phone, which is specifically used to control air conditioners of three brands.

There is also a Mi Home APP to control Xiaomi air conditioners and other Mi Home ecological products.

As for Gree APP, Midea APP and AUX APP, Wang Yi didn't download them at all.

It’s really not cost-effective to download an APP just for an air conditioner.

Unless you are like JD Xiaojia, you can directly control air conditioners of brands such as Gree, Midea, and AUX, as well as some non-Mi appliances, with one APP.

In this way, the two ecosystems complement each other.

But this time, Wang Yi wants to make Xingyi Smart Home a combination of JD Xiaojia and Mi Home like in his previous life.

Achieve full coverage of the vast majority of brands, allowing users to enjoy the smart home experience of all brands with one APP.

As long as Xingyi Smart Home takes over one-third of the brands, it will be able to win over a large number of users, and by winning over a large number of users, the remaining brands will have to join.

Pressure brands from above and seduce users from below!

This is Wang Yi’s combination punch!

Director Liu continued, “Director Wang, I will go to Midea next and take over Midea!”

"Okay! Mr. Liu, Midea doesn't just have air conditioners, it also has water heaters, lamps, washing machines, etc. All of them can be brought in."

"Okay, I'll try my best!"

After hanging up the phone, Wang Yi fell into deep thought.

Gree, with a market value of over 700 billion yuan, has joined, and Midea, with a market value of over billion yuan, should not have any major problems either.

These days, Midea is only half the size of Gree, and it is not yet the super overlord it will be in ten years, so it is still easy to talk to.

To put it bluntly, strength determines everything.

Midea Group, with a market value of 4500 billion yuan, will never join Xingyi Smart Home and will definitely create its own smart home ecosystem.

But Midea Group, with a market value of over 30 billion, does not have that kind of toughness or courage.

As for Haier, which also has a market value of over 30 billion, it is hard to say.

Haier, as a company, has always regarded itself as an international giant, and companies like Gree and Midea are just its younger brothers.

Even though its market value is not as high as Gree’s, and even though its revenue and profits are not as high as Gree’s, Haier feels that its brand is strong and it can be successful internationally.

The price is also higher than that of Midea.

In the past, Haier's high-end sub-brand Casarte refrigerators sold for more than 10,000 yuan and sold quite well, making them a must-have for the rich.

As for the effect, it may be better than the Midea refrigerator that costs two or three thousand yuan, and it can keep food fresh for longer.

But for the general consumers, how many fresh fruits and vegetables can they buy with a difference of more than 10,000 yuan?

Of course, the rich and celebrities don’t consider this issue. What they need is not a refrigerator, but a brand, or face.

Haier is a tough nut to crack!

A very proud brand.

It is not easy to get them to join.

However, if Mr. Liu comes forward, there should be hope.

After all, Haier has so many products and their sales on JD.com are very high, so we dare not offend them.

In fact, the brands that joined JD.com in the past include Gree, Midea, AUX, Haier, Hisense, TCL and so on!

It can be said that except for Xiaomi, almost all other brands have joined JD Xiaojia.

There is no other way. If you want to sell goods on JD.com, you have to connect to JD Xiaojia.

Wang Yi had a plan in mind and decided to wait for news from Director Liu before making any decisions.

If things really can't move forward, Wang Yi has a plan B!

A perfect plan B!

The matters here were handed over to Mr. Liu to advance, while Wang Yi went straight to the island city - Xingyi Smart Home Factory.

After half a year of construction, the first phase of the Xingyi Smart Home Factory was delivered.

The entire Xingyi Smart Home Factory covers an area of ​​200 acres, with 100 acres in the first phase, including a large smart home R&D center and several factory buildings.

With these factories, Xingyi Smart Home's equipment and products can be put on the agenda and mass-produced.

The Xiao Ai speakers are outsourced to Goertek, but the smart routers, air-conditioning companions, gateways, various sensors and the like are the latest gadgets at the moment, some of which are even first invented by Xingyi Technology. We cannot find a OEM factory, so we have to produce them ourselves.

There is no way. Xingyi Smart Home is moving too fast. It has already reached the forefront of the times and is two or three years ahead of the industry. The industrial chain cannot keep up, so it has no choice but to end up on its own.

The disadvantage of this is that many things have to be self-developed and produced, and cannot be directly integrated and assembled.

The advantage is also obvious, that is, all standards are set by Xingyi Technology.