Reborn in 2011, 985 missing from two copies

"Is this even possible?" Cook began to doubt his life.

Isn’t Xingyi Technology’s operation too cool?

The customer service manager nodded and said, "Sure, and many users also need those two annual memberships. If we give them the original price of 360 or 300, they generally won't make a fuss."

Cook frowned slightly: "There are always some people who don't need two annual memberships, right? Or maybe they just need one?"

The customer service manager sighed, "If you don't need it, you can sell it to someone else for 250 yuan. If you add 300 yuan to the package, you can get 250 yuan back from selling it. You will lose yuan, but you won't make a fuss either."

Cook was silent: "..."

Then he laughed: "Wang Yi, Wang Yi, you are really good. You played a trick of disguised price reduction. Not only did your sales increase, but you also made our sales unable to increase, and the users didn't make a fuss. Awesome, really awesome! I admire you!"

The vice president also had a complicated expression: "Wang Yi is still so flawless in his work. It's incredible, really incredible. But even if the price is reduced in disguise, they will lose 300 yuan."

Cook waved his hand and said: "That may not be the case. Even if the price is reduced by 300, the Xphone 1 is more profitable now than when it was first launched."

There is no other reason. As of now, the BOM cost of xphone 1 has been reduced by about 40% compared with the first batch.

The total cost of xphone 1, including R&D, marketing, channels and other expenses, has also dropped from 1500 to 1000.

Even if the price drops by 300, the profit will still be 200 more than the original amount.

This is the price advantage in the later stage of the industrial chain.

In his previous life, Lei Jun made a fortune by relying on this rule.

When costs are high and profits are low at the beginning, ship less and use hunger marketing.

Later, the cost of components was reduced, the total cost dropped significantly, the profit increased, and then we shipped goods crazily and made a lot of money!

What's more, for Wang Yi, as long as he can kill iPhone 4s, it doesn't matter if he makes less money from Xphone 1.

Moreover, those users who need annual membership of Xingyi Video and Xingyi Music will continue to spend money or directly purchase membership packages.

It can be said that this wave of price cuts will not cause much loss to Xingyi Technology, but it is hard to say for Apple.

After all, they are reducing the price with real money!

More importantly, the plummeting sales and revenue caused Apple’s stock price and market value to plummet.

The impact is naturally more serious.

The customer service manager changed the subject and said, "Chairman, what should we do with our customers in Xia Country? For those who bought iPhone 4988s for 4 in the past week or half a month, should we refund them the 500 difference?"

"Refund the price difference?" Cook smiled coldly: "No, we can't set a precedent. Once it is set, everyone will have to refund the difference, which will be troublesome."

"But they are making a fuss, defending their rights..."

"Let them do whatever they want. It's not your first day at Apple. Apple only makes products that we want to make. We will never compromise with our users!"

"Yes!" the subordinate replied with a complicated expression.

There is no doubt that Apple is facing worse circumstances, while Xingyi Technology is experiencing double happiness.

On the 22nd, Wang Yi received a call from CCTV Director Meng:

"Mr. Wang, after our consultation, we are willing to reach a strategic cooperation with Xingyi Technology in principle, but the specific details still require you to come over and we can discuss it in detail."

"That's no problem. We're close."

"How about tomorrow morning?"

"Okay." Wang Yi agreed.

Xingyi TV is ready to go in the second half of the year, and the OTT license issue has been resolved in advance, so it can be prepared for any eventuality.

The next day, Wang Yi came to China National Radio and met with several senior executives:

"Welcome Mr. Wang, I hope we can have a win-win cooperation in the future."

Wang Yi smiled and shook hands with several people: "Of course, our cooperation will not only be a win-win situation, but also set a precedent and example for the OTT cooperation model!"

"Yes, Mr. Wang is far-sighted and is so concerned about the OTT license, while others are dismissive!"

Wang Yi understood what was meant.

The OTT license imposes restrictions on the TV side of video platforms, and many platforms are very disgusted with this and are not very proactive.

Instead, they have launched their own unlicensed TV apps.

This also led to slow progress.

In the past, it was not until September 2014 that all TV apps were removed from the shelves.

After all, the major platforms don’t want to give away part of their hard-earned membership fees to others.

Wang Yi sighed: "I don't know how it will be implemented in the end. It's also uncertain whether other platforms will cooperate. But Xingyi Video will be a platform that abides by the rules."

Instead of fighting to the end, it is better to plan ahead and reap the greatest benefits.

"Haha, with what Director Wang said, we feel relieved."

Several senior executives looked at each other and breathed a sigh of relief.

I am also worried that Wang Yi will be like other platforms and stick to his guns to the end.

"You and Director Meng have discussed the relevant matters of the previous cooperation. Let's get straight to the point."

Director Yang said with a smile: "China National Radio and Television and Xingyi Video will each invest 5000 million to establish a joint venture company to operate Internet TV, with each holding 50% of the shares."

"In the future, Xingyi Video will create a Xingyi Video APP for TV, which will be operated by the joint venture. Among them, China Radio and Television Corporation will provide OTT licenses and broadcast control, and Xingyi Video will provide Internet video content and technical support."

"Half of the TV membership income goes to Xingyi Video and the other half goes to the joint venture. Of course, the joint venture owns half of Xingyi Technology's shares, so you can actually get 7.5%!"

"In addition, Xingyi Technology contributed more, so the name of the joint venture and the name of the video are both determined by Xingyi Technology!"

The video content and technical support are all provided by Xingyi Technology. China National Radio only needs to issue a license and yet it gets 2.5% of the TV membership revenue for free. This kind of cooperation does not seem fair.

But there is no way.

There are a total of 7 OTT licenses, all of which are priceless treasures.

Without a license, Xingyi Video had to be removed from the shelves after September 2014 and could not be accessed on TV.

In fact, the cooperation in the previous life was also in this way.

The OTT license holder can take half of the membership revenue on the TV side just by using the license!

Fortunately, Wang Yi and CNR formed a joint venture and held half of the shares, so he could get 7.5%. Otherwise, it would only be %.

Of course, the membership income from mobile phones and PCs still belongs to Xingyi Technology and has nothing to do with China Media Group.

Wang Yi nodded: "I have no objection. As for the joint venture, let's call it Galaxy Internet TV Co., Ltd. The TV version of Xingyi Video will be called Galaxy Video. The slogan is, let's spend a wonderful time together under the bright stars."

"The stars are shining, let's spend a wonderful time together!" Director Yang nodded: "Okay, this is it!"

Wang Yi thought of a question: "We will develop the Galaxy Video APP as soon as possible and it is expected to be launched in the second half of the year. The price of TV-side video membership will definitely be higher than that of mobile phones, but not too much higher."

Director Meng nodded and said, "That's right. After all, we, the license holders, also have to share a portion of the membership fee. If the price is the same as the mobile phone price, you will lose a lot. Then it will be 10 yuan more expensive per month, 120 yuan more expensive per year."