Reborn in 2011, 985 missing from two copies

Users who pursue quality will not give up the xphone 1pro with more terrible configuration and buy the iPhone 4s with the same price but two levels lower configuration!

This is completely unreasonable.

With its huge product power and cost-effectiveness, the iPhone 4s was sandwiched between the xphone 1 and xphone 1pro, so it was natural that its sales plummeted in the country.

This is consumers voting with their money.

But Cook ignored the lack of product power and inflated price of iPhone 4s, and instead took it out on these executives. This is really asking too much.

In this regard, everyone could only remain silent.

But Cook became more and more angry: "Are you all dumb? One by one, you usually get the highest salary in the world, but when it comes to the critical moment, you don't think about how to solve the current crisis, but you all become dumb! You are useless, what use are you?"

In the view of senior management, the decline of iPhone 4s is a problem of product strength and should be addressed to the R&D department. It is none of their business.

But in Cook's view, Apple keeps these senior executives well-fed so that they can solve problems at critical moments. Otherwise, wouldn't they be useless?

"Waste, waste!" Cook was so angry that he cursed:

"From now on, the year-end bonuses of you senior executives will be linked to Apple's sales performance in Xia Country. If Apple's sales performance in Xia Country is good, you will get high salaries. If Apple's sales performance in Xia Country is poor, you will all go hungry!"

Upon hearing this, everyone's expression changed drastically.

This move is so fucking cruel.

It is better to link it with sales performance in Europe and the United States than with Xiaguo!

Both xphone 1 and xphone 1pro are hot-selling in China. iPhone 4s is beaten by them and is no match at all.

It can be said that the sales of iPhone 4s in the Xiaguo region in the first three quarters of 2012 were basically ruined!

Only by waiting for the comprehensive upgrade of iPhone 5 in the second half of the year will there be hope of making a comeback!

But unfortunately, the iPhone 5 was launched too late. It was announced in September and only went on sale in October.

If it follows past practice, iPhone 5 will be the third batch to be launched in China in summer, which will be January next year.

Throughout 2012, Apple's sales in Xiaguo were ruined, and their year-end bonuses were also ruined.

Big trouble!

For a moment, everyone's face turned pale. They all realized the situation and dared not remain silent anymore.

On the contrary, they racked their brains to come up with various countermeasures.

The vice president was the first to speak: "Chairman, the main reason for the failure of iPhone 4s is the lack of product strength. This is indisputable. What we can do is to fully upgrade the next generation iPhone 5 to catch up with Xphone 1 Pro!"

Cook nodded: "That's for sure. The iPhone 5 has been completely torn down and redesigned."

There is no way. According to the original development of iPhone 5, it cannot beat Xphone 1 Pro!

You can only push it down and start over!

The vice president continued, "However, in previous years, new iPhones were launched in Xia Country three or four months later, but things are different now. In order to curb the rise of Xingyi mobile phones, our next generation iPhone 5 must be launched first in Xia Country!"

Cook thought for a moment and said, "Yes, this question is very important. Xingyi Technology has already taken away a lot of the iPhone market in Xia Country. If it is released later, it will be a big problem. This year, the iPhone 5 will be launched in Xia Country together with Europe and the United States!"

"The chairman is wise!"

Cook still looked very unhappy: "Even if the iPhone 5 is first launched in Xia Country, it will be in the fourth quarter. In the first quarter of this year, Apple was completely defeated in the Xia Country market, and its sales volume was only one-fourth of that of Xingyi phones."

Everyone was silent: "..."

Although I don't want to admit it, I have to admit it.

In the first quarter, only about 4 million iPhone 500s were sold in China.

However, xphone 1 and xphone 1pro sold 1500 million + 500 million, a total of million.

Of the 1000 million sales of Xingyi mobile phones, at least million were taken from Apple, and the remaining million were taken from giants such as Samsung, Nokia, HTC, and LG.

It's not just Apple. This year, the market share of all international brands in China has been halved and plummeted, and they have all been replaced by Xingyi phones.

One general is the cause of thousands of deaths, it is so cruel.

Cook continued, "But we have to rely on iPhone 4s in the second and third quarters. We have to think of ways to market iPhone 4s to increase sales. We don't want Apple to be left with nothing for the next six months."

"This..." Everyone was silent.

Yeah, the first quarter is over.

Even if iPhone 5 makes a comeback, it will take until the fourth quarter.

If the second and third quarters are also ruined, Apple will be in big trouble. I'm afraid that even the hot sales of iPhone 5 in the fourth quarter will not be able to turn the tide.

The head of the marketing department was under the greatest pressure and could not help but say, "Chairman, the reason why the iPhone 4s is not selling well in Xia Country is still the problem of product strength and cost performance. Xingyi Technology has the mid-range phone xphone 1 with an extremely high cost performance in front, and the xphone 4pro with the same price and configuration that crushes the iPhone 1s in the back. With such a pressure from both sides, our sales will not be good unless we reduce the price to promote sales!"

"What? Price reduction and promotion!"

For a moment, everyone was shocked

Since its launch, the iPhone has always been synonymous with hot sales, and its selling price has been very strong.

Flagship mobile phones from Samsung, HTC and other brands have seen a 20%-30% price reduction within half a year of release.

The iPhone did not drop in price at all within half a year of its release. It was only reduced by 10% around eight months after its release. A year later, when the next generation came out, the price was reduced by 25%-30%.

For example, the previous generation iPhone 4 had a starting price of 4999 in the summer. It was not until the iPhone 4s was released a year later that the price of iPhone 4 dropped to 3688. The drop in price within one year of launch was only 26%!

The price of iPhone is so strong these days.

It has been less than half a year since the iPhone 4s was launched on the market, and the official selling price is still RMB 4988, and there is no chance of a price reduction.

Now that the marketing director has proposed a price cut, everyone feels incredible.

Even Cook frowned: "One of the main reasons why the iPhone is so popular is that its price is stable. Once we lower the price, the entire market will plummet. That would be a mess!"

"Yes, high-end brands cannot reduce prices casually. If they reduce prices by five or a thousand yuan at every turn, won't Apple become like Samsung or HTC? That won't do!"

"That's right. Brand is the foundation. What we sell at Apple is not mobile phones, but brands and services."

"I am also against price cuts. Once we cut prices, the entire market price will collapse."

Listening to everyone's words, the marketing director was speechless: "Everyone, listen to me, the market price of iPhone 4s in Xia Country has collapsed now!"

The corner of Cook's mouth twitched: "..."

Other high-level executives also looked livid: "..."

For a moment, the entire conference room fell silent, and everyone looked at the marketing director in disbelief.

The marketing director sighed: "In Xiaguo, the official price of iPhone 4s is still 4988, but do you know what the offline channel price is? How much is it in the market?"

"4900?"

"4800?"

Everyone speculated.