Reborn in 2011, 985 missing from two copies
Chapter 315 Apple’s miserable, fatal counterattack! (page 13)
Song Sining looked at the background data and was extremely excited:
"Especially Leo's female fans, whether they are Apple users, Samsung or Nokia users, many of them come to buy x buds. Today, the sales of x buds can exceed one million!"
Wang Yi smiled: "Both xphone 1 and x buds are selling like hotcakes. The power of Xiao Lizi is really terrifying!"
For xphone 1 and x buds, many users place orders directly if they like them.
There are also many users who are more cautious and feel that Xingyi Technology is just a new brand that has just made mobile phones. No matter how well the product is promoted, it may not be able to compete with established giants such as Apple and Samsung.
With this questioning attitude, they still choose to wait and see.
But as soon as the spokesperson Xiao Lizi appeared, he became an international superstar and a Hollywood movie king, which made Xingyi Technology's brand instantly rise to several levels.
Those users who were originally skeptical have changed their attitudes.
Not only do I not think that Xingyi Technology is an emerging small brand, but I think it is a big name brand with a bright future!
Naturally, I started buying like crazy.
The popularity of xphone 1 and x buds has skyrocketed, and sales and profits are also rising.
The effect of celebrity endorsement is so terrifying.
"It feels so good to make money!" Wang Yi smiled slightly: "But we don't mind making a little more."
Song Sining understood what Wang Yi meant: "Chairman, since we have invited spokespersons, I will contact CCTV and satellite TV later, do a lot of advertising and promotion, and offline stores and malls will all be replaced with Little Plum promotional materials! "
"Yes, just do it!" Wang Yi nodded.
Consumers these days are divided into two major groups.
One is an Internet group dominated by young people. Most of them do not watch TV and surf the Internet every day. Naturally, they are very familiar with Xingyi Technology. They also know that Xiao Lizi has become the brand spokesperson of Xingyi Technology.
But in 2012, there was still a very large group of middle-aged and elderly people who mainly watched TV and used keyboard function machines, but they did not surf the Internet and check Weibo every day.
Don't even know about xphone 1 and x buds.
Most of these people have worked for many years, have a certain amount of savings, have high spending power, and are also high-value people.
Only through traditional TV advertising can we let them know about Xingyi Technology's products and promote their purchase.
There are also offline promotional materials, which must be in place.
At present, whether a mobile phone can sell more than five million units depends on its product strength and cost-effectiveness.
But whether it can exceed 20 million depends on marketing and branding!
Whether xphone 1 will eventually sell for million or million, it is no longer a question of product strength, but a question of marketing!
Wang Yi changed the topic: "Sining, we need to promote it overseas, especially x buds and "Happy Xiaoxiaole", which are heavily promoted overseas."
Song Sining nodded: "Okay, Chairman. Since xphone 1 can't go out for the time being, let's let x buds and "Happy Xiaoxiaole" and other products go overseas first and make a lot of money later!"
"Yes, it is also the brand building of Xingyi Technology. We must first build Xingyi Technology into an internationally famous brand. In this way, when we accumulate more patents, the internationalization of Xingyi mobile phones will be much easier."
"Chairman, do you want to increase production capacity at Goertek?"
Wang Yi thought for a while: "Goertek's current daily production capacity is 15 units. Let him mention the daily production capacity of 20 units this month to cope with this wave of hot sales and supply the international market. Next month, it will be reduced back to 15 units. The platform will be adjusted dynamically based on market performance.”
"Okay!" Song Sining nodded repeatedly.
The original expected global sales volume of x buds was only 10 to 20 million a year.
But now that DiCaprio is the endorser, not only can it sell well domestically, but it can also quickly open up the international market.
Then the global sales volume of x buds this year is not 10 million or 20 million, but 30 million, or even more!
After all, x buds will not matter five years later, and they are even controversial.
But in 2012, it was definitely a dimensionality reduction attack, an epoch-making black technology!
Song Sining dialed Goertek's chairman Jiang Hongzhi's phone number, and heard Jiang Hongzhi's hearty laugh:
"Congratulations to Director Wang, congratulations to President Song. The sales volume of x buds continues to explode, which is gratifying."
"Thank you very much, Director Jiang. However, sales have exploded and production capacity needs to be increased. We will consider placing additional orders in the future."
"Production capacity continues to increase..." Jiang Hongzhi frowned slightly, because x buds production capacity continues to increase, and Goertek is now operating at almost full capacity!
"What, is there a problem?" Song Sining frowned slightly.
Jiang Hongzhi's expression changed slightly and he quickly said: "No problem, absolutely no problem. So, this month we will first increase the production capacity to 20 units of x buds per day, and then adjust it back to 15 units next month? Okay?"
"Okay!" Song Sining responded.
"Okay, President Song, I will make arrangements and place an order immediately!" Jiang Hongzhi smiled and hung up the phone.
Wang Yi is the majority shareholder of Goertek and the father of the funder.
A phone call tells Goertek to increase production capacity, and Goertek will increase production; if it asks Goertek to reduce production, it will reduce production.
There is no need for Wang Yi to come forward, Song Sining and Jian Ziyan are enough.
But his younger brother Jiang Hongwei was a little anxious: "Brother, our production capacity is full, how can we continue to increase it?"
"The daily production capacity suddenly increased by 5, which means it is 150 million a month. It is not a decimal. There is no spare capacity!"
Jiang Hongzhi sighed: "We have to create production capacity even if we don't have production capacity."
Jiang Hongwei was speechless: "..."
Jiang Hongzhi took a deep breath: "In this way, reduce the production capacity for Apple headphones and transfer it to x buds! Then transfer it back next month!"
"Is this...appropriate?"
"What's inappropriate?" Jiang Hongzhi said coldly.
There is no way, because of Wang Yi's strategic investment and X Buds' tens of millions of large orders, Goertek's revenue and profits have both surged, and its stock price and market value have doubled.
Naturally, Xingyi Technology is put first and fully satisfied.
Even orders from Apple will have to wait a little longer.
"For Xingyi Technology, are we offending Apple?" Jiang Hongzhi looked in disbelief.
Jiang Hongzhi chuckled: "What's the point? Apple was invincible before and was our largest customer. But now Apple is about to be hammered to the ground by Xingyi Technology. It's hard to say who will win or lose in the future. "
Jiang Hongwei suddenly realized: "Yes, the sales of iPhone 4s in China have dropped sharply, and our Apple orders are probably going to have to be cut a lot. We might as well just give the production capacity to Xingyi Technology's x buds!"
"Brother, just watch, the mobile phone industry is going to change in the future! It's hard to say globally, but in China, the iPhone 4s really can't do as well as the Xphone 1!"
Jiang Hongzhi looked out the window and his eyes became profound: "This year, iPhone 4s is expected to sell 2500 million units in China, but now it seems that whether it can sell 1500 million units is a question!"
"Will an iPhone stretch your hips like this?" Jiang Hongwei was shocked.
Jiang Hongzhi took out his xphone 1 and smiled slightly: "It's not that the iPhone is too big, it's that the xphone 1 is too good, or maybe Mr. Wang is too scary!"
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