Mr. milk tea, sweet

Chapter 58 Teabags, a new consumption scenario.

"And who is this consumer group? It is the group with the most spending power at the moment. I don't think your objections are wrong. I think you should make assumptions based on the needs of the new consumer market."

"Are you really not interested in seizing this market?"

Tao Zeru said a lot. He took a sip of water and watched everyone's reactions.

Xingran first said, "We can only look forward to the teabag market. If we approve it, we will have to look at it again. For example, its research and development and sales will require the establishment of new departments. And the sales link must focus on online sales. We are in this regard Completely inexperienced. Developing a new consumption scenario is said to be beneficial to the brand and enhance its value, but the effort involved cannot be effective in just three or two days.”

"Yes, R&D and sales models need to be considered!"

"Yes, Mr. Zhao is right!"

……

After Tao Zeru listened to everyone's discussion, he was not worried about this. "You don't have to worry about online sales. As for research and development, as long as you are willing to provide creative ideas, are you still worried that there will be no factory to take over?"

Tu Feiyu thinks the time is ripe, "We can't wait for the leading company to appear before we develop our own market. Do you think it's still too late by then? I propose that the tea bag proposal be passed successfully, and then we can enter the research and development phase!"

"to make!"

As soon as there were voices of agreement, there were voices of opposition.

"Do you really want to start a tea bag business in the domestic market? I still find it confusing! At least I personally like Kung Fu tea, so I can hardly accept using tea bags!" Mr. Lin from the brand marketing department was still hesitating.

Tao Zeru looked at the samples brought by everyone on the table. "Look, everyone, we are discussing whether to get involved in the tea bag market, and these tea bags have already existed in our lives, but they are just not noticed by us! We are a country with a large population. , different age groups accept things differently!”

“We know very clearly that most of the current new consumption groups are distributed among the post-80s, 85s, 90s, 95s and then the 00s and the still-growing post-01s. Kungfu tea should not be accepted by those born after the 90s. But they are indeed loyal teabag users!”

"It is impossible to say that if we are a brand, we will definitely capture all consumer groups! No brand can do that! But as long as some of them become our users, it is enough!"

"When instant coffee first entered the Chinese market, was anyone optimistic about it? As for the current market, we know that the market and growth rate of coffee are significantly faster than that of tea. Take Snow King as an example, he has achieved mythology, but he is already in the coffee market The formation of troops has been carried out. Now the new consumption development is to break and smash the previous pattern. Should we stop at the current development state? As the founder of the brand, my position remains the same! We need to break through our own products and brands Be creative, break through new business scenarios, and find new consumer groups? At the same time, this does not violate our existing brand status!"

This is how Tao Zeru works! What he wants to do will be planned. He does not rush forward, and has made all presuppositions and plans. He has already made full preparations to paint the picture where others cannot see it. From the establishment of [Zui Zui] to the current more than 2,000 directly-operated stores across the country, no one knows the efforts he has made.

The final proposal was passed. Actively explore the tea bag market.

"Next, the R&D department still has to worry more. We provide ideas, and the factory doesn't have to worry. Or we can learn in reverse. Start with the existing flavors that are accepted by the public!"

"Okay." Mr. Chen from the R&D department is not very old, and he has a pretty good grasp of the entire market every time he launches a product.

"Then thank you for your hard work. Tomorrow you will enter the research and development process, and we will communicate at any time later." Tao Zeru shook hands with Chen Jiahe. Although he is young, he is always polite and considerate to his colleagues in the company.

-

Lu Rangwan's work progressed fairly smoothly. Most of the product business map has been completed, which took a week.

The next main task is to launch new products and promote them.

She looked at a pile of pictures, samples, and set promotion templates and fell into deep thought.

She kept sorting out: What am I resisting? Why am I so nervous and irritable when I'm busy? The money Tao Zeru makes in one day is equivalent to what he earns in a month, but he still doesn't give up everything and is willing to stay with him.

What kind of life situation do you want? I don't know how to balance emotions and work needs at all.

What an individual needs to face is nothing more than the relationship with people, things, and things. Which of these three is his or her stuck point? Is resistance to people due to involvement in matters? Can it be solved by changing the environment?

Lu Rangwan raised his eyes and looked out the window in frustration. Tao Zeru said that the view here in the afternoon is very good, and you can see the sun shining on the Pihe River. That's right, the water is glowing with golden light, so beautiful!

He bought a house so that he could have the most suitable studio.

I also went out of my way to find very good colleagues.

Before that, he took on most of the work as soon as he showed up.

A brand founder squatted in front of the shelves for hours for her order worth three to five thousand yuan.

He doesn't have to do this at all. But he still put down his posture and did the work for himself.

She suddenly felt a little uncomfortable, feeling bad for Tao Zeru. She really ignored him too much.

She looks at problems in such a single and superficial way that she inevitably becomes impulsive in the end.

She didn't know how to apologize. She is not good at comforting others.

She tried to soften. For myself and for Tao Zeru.

The presentation of love is not always positive, happy and beautiful; sometimes it is also a challenge. But the essence is to promote self-growth.

She made a memo of the work at hand and recorded it item by item. Trying to re-plan her life, now her life includes Tao Zeru.

Fang Wanyi was five hundred kilometers away from her, and she was going to meet this old friend first.

"Wanyi, I've been back for about ten days. But I'm too busy, so..."

"Send me your location and I'll find you."

"Wanyi, I'd better go find you."

"Give me a chance to see you." Wanyi never had any airs in front of Lu Rangwan. In the past, she always accommodated Wan.

It was already past lunch when Fang Wanyi arrived, and the two of them found a coffee shop, which was quiet and relaxing, suitable for a reunion after a long absence.

"Lu Rangwan, I have to give you a good hug. I miss you to the core."

"Hug, it's all me being childish."

They sat facing each other.

"Where's Tao Zeru?"

"I was driven away..."

"Lu Rang, you are still like this after all these years! You are not a manly woman!"

"How can there be..."

"You two have just returned from Xinjiang, and your relationship is very hot. How could it be..."

"I don't know either. Because I had so much work on my hands, I lost control that night."

"How far have you two developed? Is that already?"

"Um……"

"Okay, Lu Rangwan, I thought you weren't a man. You still eat meat."

"It's okay, don't worry. Tao Zeru won't really be driven away."

"I know. But my behavior is very bad."

"You know? To be honest, sometimes you really don't care about the life and death of others. You said that Tao Zeru has been waiting for you for so many years and has done so many things for you, but you suddenly lose your temper just because you are busy."

Lu Rangwan picked up the coffee and took a sip. Don't really like it.

"Then did you apologize?"

"I apologized on WeChat. Tao Zeru probably couldn't accept it at the time, but later he took the initiative to comfort me. But he seemed to be too busy and ignored him."

"Lu Rangwan, you are so good! I don't know why Tao Zeru is manipulated like this by you. I've already lost my patience!"

"That's why I'm so conflicted. I feel very upset. Do I love Tao Zeru? Why do I bother him so much?"

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