Mr. milk tea, sweet

"Yes, the tea in the domestic market is a typical internal circulation. In addition to the original leaf tea, the most common use of our tea is to make ready-to-drink tea. It is true that the demand in the tea bag market is limited." Tao Zeru looked at everyone's expressions and knew that everyone manner.

"The market share of tea bags in Europe exceeds 85%, and the United States is even more exaggerated, close to 90%. Then you must not have imagined the data in China." Zhao Xingran made a detailed report, and she paused:

"5%, this share is very small. It can be ignored."

"With this market structure, I think there is absolutely no need to develop the tea bag market. It is meaningless." As the senior president of the operations department, her words carry a certain weight.

Tu Feiyu looked at her, her makeup was exquisite, her work was meticulous, and everything she said was official.

"Yes, China is a raw-leaf tea market, and teabags are not in line with the current market. Moreover, raw-leaf tea is expensive. In the domestic market, teabags are mostly cheap, low-quality tea."

"Mr. Zhao is right. It is like this. According to conventional business development, our domestic tea consumption scene does not seem to accept teabags." Tao Zeru knew that his proposal would not be supported.

In today's society, it is impossible to replace Kung Fu tea with tea bags. This is impossible. He and Lu Rangwan stayed together for so long, and he also liked Chinese tea.

But will all tea drinkers only accept Kung Fu tea?

Tu Feiyu looked at everyone and said nothing, and then said, "I wonder if you have noticed, there is a high-end scene for raw leaf tea, gifts and even collectibles. Teabags will never reach that level."

"However, the low price of teabags is its advantage. We can look at the successful foreign teabag brand: Dundun. It is very successful. Now the raw leaf tea market in major domestic cities is actually very fragmented. The market is large but It is decentralized and there is no so-called faucet, so tea still belongs to the traditional agricultural products market. Then its space and imagination are actually very large."

Tao Zeru finally found his teammates and looked at Tu Feiyu with satisfaction, "Yes, what we have to do is not to squeeze out the market share of original leaf tea, but to expand the audience base of [Zui]. Try to develop teabags so that more people can accept it." Tea bags.”

"We cannot stop at the current tea market. Actively expanding consumption scenarios is the most important thing at the moment."

When the market is willing to work together to promote it, consumers will see it.

Everyone expressed their opinions. Still no decision has been made.

Tao Zeru returned to his home from get off work and lay on the sofa in frustration.

Turn the phone on, turn it off, repeat over and over again. There was no movement at all in Lu Rangwan's dialog box.

Doesn't she miss herself at all?

Turn on the shower head, hoping to wash away some of the missing thoughts. Apparently, love-brain thoughts can spread. Make a voice call while lying in bed.

"..."

Not answering the phone was simply challenging his final bottom line.

"Rang Wan, I miss you. I miss you so much."

"Rang Wan, I was wrong. I will never bother you at work again."

"Rang Wan, please reply with a message."

"Rang Wan, please pay attention to me."

Tao Zeru lay on the bed after finishing her hair, looking a little wandering. He took the hair tie she left behind last time and smelled it.

Damn, it feels like missing you.

Lu Rangwan has been working intensively here. She was so devoted every time. Everything can be put aside and work always comes first.

Stay up late into the night.

She took out her mobile phone from under the pillow and looked at the message from Tao Zeru, feeling a little sorry.

In order to concentrate on her work, she did not have the habit of carrying a mobile phone at all. During those days in Xinjiang, Tao Zeru helped install mobile phones.

At that time, Tao Zeru joked that he was wearing such expensive formal clothes, but the only purpose was to give Lu Rang his evening phone.

She stared at the dialog box, drowsily.

[Little businessman is very hurt]: Yes.

I stuffed my phone under the pillow and went to sleep.

Tao Zeru heard her phone vibrating and woke up quickly. It was her message. Open it and take a look! One word! Um!

How could Tao Zeru still sleep? It was already past three o'clock in the middle of the night. Did she miss herself because she dreamed about herself? Or just finished work?

He wanted to make a call but was afraid of waking her up, so he hesitated and made the call...

"..."

Still no one answered. In fact, he knew that her cell phone was always in silent mode.

She is different from everyone.

The person he loves has nothing in her world, and she doesn't seem to be nostalgic for anything. She was like this the year we met.

A person who doesn't care about anything. A person who will leave at any time,

But, even he, Tao Zeru, is no exception?

Lu Rangwan was very tired every day and slept very deeply. It's like going back to the days when I didn't know Tao Zeru. That night in her dream she heard someone calling her name. She wanted to open her eyes, but she was too sleepy.

Tao Zeru's night was not comfortable. He kept dreaming that Lu Rangwan no longer recognized him, or that Lu Rangwan had disappeared.

In the early morning, he woke up from his dream and picked up his mobile phone to check WeChat.

[My Her]: Tao Zeru, I’m sorry. I took out my dissatisfaction at work on you. Feel sorry.

His heart was suddenly soothed. The wrinkles in these days are smoother than those made by ironing.

[ ]: Don’t be sorry for being late. I miss you. My dreams are all about you. Wait for me. I'll find you when I'm done.

Tao Zeru held the steering wheel and beat the beat.

Today we held another meeting on the issue of teabags.

"Shouldn't we focus on store development? We are [intoxicated] with the brand right now, and our expansion and promotion are the top priority!" The focus of the brand marketing department will be more practical.

"Tea bags open up new consumption scenarios and new consumer groups. It does not conflict with the store expansion plan." Tao Zeru doesn't know why everyone is so stuck in the past.

"Do you know how powerful Snow King's production capacity is? Now they still need to purchase their jams, but they have built a factory in the south and are preparing to produce these jams as well. These industry insiders should be familiar with them. They give everyone The impression is that they are street sluts in milk tea, but have you studied the IPO application form they submitted?"

"This……"

"I've seen some..."

Tao Zeru looked at everyone's reactions and continued, "We can clearly feel their professionalism from Xue Wang's IPO application. They are not just a fool at all. They are very serious about their own brand expansion plan. That's why they To expand their production capacity, they should position themselves as product manufacturers! Rigorous and serious! They not only expanded their production capacity, but also developed their own sub-brands, two! Currently, the two sub-brand stores have reached 600 each. One of them It’s for coffee drinks!”

"Is Snow King's miracle an accident? Not at all. They all have their own distinct development routes. And what do you think about [being intoxicated] with us? Do we just need to continue to expand our direct-operated stores?"

“If you don’t fight for new consumption scenarios and consumer groups, someone will do it.”

"Everyone knows that the Hunan Army in the new era has already set off! They are familiar with the development route of new consumption and entrepreneurship. Take our familiar tea to please your heart as an example, they are developing their own tea bags. Don't you think so? Do you think teabags will be the leader in teabags in the future?"

"Before I came here, I checked the 618 promotion that just passed. Chayue's teabag sales have reached million! Apparently more and more consumer groups are slowly accepting teabags!"