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Developers' excessive pursuit of economic benefits has led to the vulgarization of traditional national culture. Many classic national cultures have been transformed into capital for operators to make money. The development of ethnic tourism resources should respect the ethnic group and promote ethnic culture, but developers artificially recreate ethnic programs. Ethnic tourism is mechanically staged, ethnic tourism projects are too artistic, and ethnic culture loses its original appearance.

Foreign cultural invasion is serious

"Tourism development is an intersection of multiculturalism"[]. The entry of ideas, lifestyles and external information brought by a large number of tourists has destroyed the existing harmony and balance of society, production and life in tourist destinations. Foreign culture collides with the traditional culture of the local nation, and even partial opposition occurs, thus interfering with and hindering the original order and development process of the national culture of the nation.

Blind imitation but lack of innovation

"There has always been a saying among my country's ethnic minorities that "the customs are different within ten miles, and the customs are different within a hundred miles."[] Distinctive regional characteristics are the basic starting point for the development of Minyu's tourism resources. However, in order to increase the attractiveness of tourist destinations, many ethnic areas copy some ethnic activities in form without careful study. They celebrate festivals every day and have festivals everywhere. Gone are the markets for ethnic tourism products where a hundred flowers bloomed, replaced by vastly different tourism activities.

excessive commercialization

In order to attract tourists, Shenzhen's "Chinese Ethnic Cultural Village" has transplanted some ethnic cultural activities of ethnic minorities into the scenic area, and presented the production and life of different ethnic groups through performances or displays. “The working space and living space of ethnic actors are separated. What is displayed in ethnic villages are only symbolic, commercialized, and stereotyped front-stage performances, and ethnic culture is displayed in fragments.”[] This allows tourists to use the ethnic culture performed in the scenic area to Measure the true national culture, and then misunderstand the national culture of the place of origin, which has an impact on cultural communication.

Chapter Summary

National culture is the distinctive feature that distinguishes a certain nation from other nations. It is the sum of the material wealth and spiritual wealth created by the people of a certain nation in their continuous practical activities. The protection and development of national culture is an important measure to adapt to the development needs of the times, improve national cultural confidence, and enhance national cohesion.

As an important tourism product model, ethnic cultural tourism has no doubt about its future prospects. However, during the planning and development process, attention should be paid to the protection and inheritance of ethnic culture to avoid over-exploitation and over-commercialization, which may cause irreparable damage. The gain will outweigh the loss. While focusing on economic interests, the tourism development of national culture cannot ignore the protection of national culture. The two are not contradictory relationships, but mutually reinforcing and complementary relationships, which can achieve mutual unity and win-win results.

5. Typical cases and experiences of ethnic customs tourism

(1) Chapter introduction

"According to the definition of Erick Cohen, the internationally renowned tourism anthropologist of the Hebrew University of Jerusalem: 1. Ethnic tourism is a variant of sightseeing tourism; 2. The group referred to by its target resources is not completely within the scope of its residence. Belong to the dominant ethnic group in the political or social sense of the country; 3. Due to their unique natural ecological and cultural characteristics, this group of people are labeled as tourist signs." [] In other words: "Ethnic tourism is to combine the quaint and elegant Aboriginal customs, indigenous residents and their living environment are packaged into tourism products to meet the consumption needs of tourists. They are viewing, entertainment, goods and services featuring ethnic minority cultures."[] And we will use several different domestic and foreign Specific cases are used to analyze different aspects of ethnic customs tourism in different regions, summarize experiences, and promote the further development of ethnic customs tourism.

(2) Korean characteristic town: Hahoe Folk Village

Hahoe Folk Village is called "Hahoe Village" because the Nakdong River flows eastward and turns around in an S-shape to surround the entire existence. Its east side is adjacent to Huashan Mountain, a branch of Taebaek Mountain, and the ridge extends all the way to the village. This not only makes Hahoe Village rich in natural resources, but also forms a beautiful view of low hills.

The houses in the entire village retain the traditional Korean architectural style. These houses are centered on the hills and are built facing the lower areas. Therefore, you will not see houses with the same direction in the village. Each house will be presented according to the terrain, which is the river. A major feature of returning to the village.

In addition to these classic and perfectly preserved Korean-style traditional houses, Hahoe Village has also developed many tourist attractions, such as Bongjeongsa Temple, Guihajeong, Gosan Seowon, Woryong Mountain, Hakga Mountain, etc. built in the Silla era. This not only effectively protects historical relics, but also increases tourist attractions, greatly enhancing the value of sightseeing, leisure and viewing in Hahoe Village.

With a history of more than 600 years, there is a lot of ancient Korean traditional culture here. For example, the "Andong International Mask Dance Festival" held in Hahoe Village is the most representative festival in South Korea; the "Hahoe Byeolsin Mask Dance" held from March to December is also a famous cultural asset in South Korea. Local specialties such as Andong soju and sacrificial rice also have strong traditional flavors.

(3) Danish city in the United States: Solvang (solvang)

Solvang is a town with rich Danish customs and culture. It is located in Santa Barbara County, California, USA. Solvang is also known as the Danish Capital of America. Located 150 miles north of Los Angeles and 300 miles south of San Francisco, it has less than 5000 permanent residents, two-thirds of whom are of Danish descent. Solvang means "sunny pastoral" in Danish.

It is a Danish-style town in the United States created by a group of immigrants from Denmark in the early 20th century (1911) by transplanting the architectural style and community planning of their native Denmark.

Solvang is rich in Danish heritage, with authentic architecture, thatched roofs, old world crafts and traditional windmills, museums, amphitheatres, hostels, restaurants and bakeries, etc. It is known for its unique Nordic style of art and culture. Popular across the United States. There is the Andersen Museum and the Little Mermaid statue in the town. The architectural style is bright and the colors are bright, making it look like a fairy tale town.