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"Ethnic customs tourism is a window for foreign countries to understand our country's places, and it is also a channel for all ethnic groups and places in our country to go to the world. Ethnic customs tourism is also conducive to giving full play to the advantages of local resources and promoting the value of economic development."

[] Our country is a multi-ethnic country with distinctive national character, strong historical atmosphere, and large local differences. It can attract tourists from foreign countries and bring great wealth to tourist destinations. At the same time, it also drives the entire region and even the entire country. economic development. On the one hand, ethnic cultural tourism resources can be directly used to bring economic benefits, such as making full use of folk architecture, food, entertainment, etc. with ethnic customs to establish ethnic villages, scenic spots, etc.; on the other hand, using ethnic cultural tourism resources to contribute to the local economy bring development.

For this reason, the development of ethnic cultural tourism in my country is in full swing. Judging from the current development situation, ethnic cultural tourism shows the following three main characteristics.

First, “it is rich in ethnic cultural tourism resources and strongly supported by national policies” []. Our country has a vast territory and many ethnic groups, so it has formed many unique ethnic cultural tourism resources, which provides a good foundation for the development of ethnic cultural tourism. At the same time, national policies have increased their emphasis on the development of ethnic cultural tourism and continuously promoted ethnic cultural tourism to a new stage.

Second, "the forms are becoming more diverse and the content is becoming richer" []. After years of exploration and development, my country's ethnic cultural tourism has achieved remarkable results, with diverse forms of expression, including shadow puppets, paper-cutting, folk songs and other increasingly rich content.

Third, regional tourism continues to strengthen cooperative development. Regional tourism cooperation is the only way to enhance the tourism image, enhance the soft power of tourism culture, and promote the healthy development of the tourism industry. Ethnic cultural tourism has achieved remarkable results in this regard.

Chapter Summary

The rise of ethnic cultural tourism lies in its ability to meet the diverse needs of consumers. First of all, national culture has high aesthetic value, which can meet the aesthetic needs of different consumers and bring good aesthetic enjoyment;

Secondly, national culture contains a variety of unique entertainment activities, which can meet people's entertainment needs and promote tourists to integrate into local folk customs. Finally, national culture maintains the emotions of various ethnic groups, can satisfy the spiritual needs of society, and maintain social stability. And development. Ethnic tourism refers to the cultural tourism itinerary in which people leave their usual place of residence and go to other places to experience the local ethnic groups.

As the crystallization of the long historical and cultural development of a region and a nation, national culture contains extremely rich social content. Since local characteristics and national characteristics are the soul of tourism resource development, they are unique and irreplaceable. Therefore, in a certain sense, Generally speaking, ethnic tourism belongs to high-level tourism. By carrying out ethnic tourism activities, tourists can personally experience the life matters of local people, realize the purpose of self-improvement, and thus achieve a good state of play. The content of ethnic tourism mainly includes life culture, marriage, family and life etiquette culture, oral inheritance culture, folk song and dance entertainment culture, festival culture, belief culture, etc.

Shortcomings of current ethnic customs tourism

Chapter Introduction

“There are two main ways for national culture to promote economic development: national cultural industry and national tourism development based on national culture” []. In tourism development, the explicit culture of national culture that is easily perceived by tourists can be fully developed, and in order to cater to the needs of tourists, some cultures that are on the verge of disappearing may be restored and developed during development, such as many forgotten ethnic songs and dances. spread again in minority areas.

The implicit culture corresponding to the explicit culture has the characteristics that it is not easy to be perceived by tourists in the short term, so it is inconvenient to develop and utilize. It is regarded as an existence that hinders the economic development of ethnic areas and is selectively abandoned. The development of tourism in ethnic minority areas has recognized national culture, enhanced national cultural confidence and awareness of protecting national culture. However, it should also be noted that the tourism development and protection of national culture still faces severe problems and challenges.

Although my country's ethnic cultural tourism has made great progress in recent years, the problems exposed in the development process cannot be ignored. For example, the problem of over-development has caused serious damage to the scarce ethnic cultural tourism resources and the local ecological environment; another example is the excessive commercial atmosphere, which has lost the authenticity of ethnic cultural tourism and deviated from the original intention of developing ethnic cultural tourism, making it impossible to To achieve the purpose of protecting and inheriting national cultural resources. In addition, the impact of foreign culture has also severely impacted traditional national culture, and even gradually lost its original national characteristics.

“Currently, the tendency of ethnic areas to be chosen by tourist groups is increasing day by day. This is closely related to the bottom-up excavation and three-dimensional development of ethnic culture. However, as time goes by, problems such as too short development time and complicated development projects make development difficult. The relationship with protection is unclear, and the specific measures are vague.” [] By enlarging the time dimension, these problems will affect the foundation of national culture and damage the development and inheritance of national culture.

Lack of expression

Many physical manifestations of my country's national culture are mostly displayed through museums. The purpose of establishing an ethnic museum is to protect ethnic cultural relics and rescue, collect and display ethnic cultural relics that are about to disappear or be damaged by using audio, video, objects and other means. Ethnographic museums can not only protect ethnic cultural relics and national culture, but also meet the needs of tourists. However, my country's ethnic museums mainly display static displays of cultural relics and pictures, which are not attractive to tourists. As a result, many ethnic museums cannot make ends meet. For example, the Ningxia Museum has to semi-close in winter due to low income and close in spring. Measures to reopen the museum.

Weakening of cultural symbols

“Ethnic language is the core medium that carries the reproduction of national culture and is the prerequisite for communication within the ethnic group.”[] The development of tourism in ethnic minority areas requires people engaged in the tourism industry to speak Mandarin. The entry of foreign tourists also exposes ethnic areas to foreign culture. Influenced by the influence of Mandarin, Mandarin became a universal language. With the popularization of Mandarin and the development of the media industry, languages ​​in ethnic minority areas are facing the risk of disappearing. Many of the 55 ethnic minorities in my country do not have written characters, which aggravates the risk of language disappearance.

For example, the Jinuo people pass on oral culture from generation to generation and lack the ability to resist when faced with the impact of foreign culture brought by modern media. Another example is the Zhuang people in Yunnan. Except for the older generation, most young people cannot speak Zhuang. Once the elderly who can speak the national language die, the national language is very likely to disappear. Therefore, the inheritance and protection of cultural symbols in tourism development must be paid attention to.