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The small town of Eguisan is located 6 kilometers southwest of Colmar, France. It is one of the oldest villages in the Alsace region and was once rated as the most livable town in France.

It is very unique and has a unique style of blending Germany and France. The unique geographical location determines the beautiful style of the town that blends Germany and France. Colorful huts and flowers all over the street constitute the main scenery of the city. It also has a wonderful urban layout - it has a long history and many well-preserved medieval buildings. At the same time, the layout of the town is very unique. The entire city is composed of three concentric circles surrounded by streets, walls and houses. The center of the circle is a castle built in the 13th century, which is unique. It also has a long wine culture - it is known as the "cradle of alsace wine". Ancient winemaking workshops can be seen everywhere in the town, and the "Wine Festival" held from time to time attracts a large number of wine lovers.

(5) Enlightenment from the experience of foreign ethnic customs tourism

First, make full use of existing buildings and facilities with national characteristics. Using existing buildings and facilities to develop ethnic customs tourism projects is a way and a trend for the current tourism industry to develop ethnic customs tourism resources. This is not only a convenient way to save manpower and material resources, but more importantly, this method can Give tourists a real feeling. Secondly, establish unique folk villages and cultural villages. By analyzing and grasping the unique local ethnic culture, we can establish folk villages or cultural villages within a certain range and protect and develop them. Finally, various unique folk custom activities are organized. The annual customs, festivals and folk entertainment in various countries and regions around the world are rich and colorful, and each has its own characteristics. Incorporating unique ethnic cultural activities into foreign tourists' tourism activities can not only satisfy visiting tourists' desire to learn about exotic customs, but also provide attractive and important products for market promotions.

Nayong

Nayong is a multi-ethnic inhabited area with rich and colorful traditional ethnic culture, simple and enthusiastic ethnic customs, and rich and friendly ethnic traditional culture, which builds Nayong's colorful ethnic cultural tourism resources. Among the colorful ethnic cultural tourism resources in Nayong, the Miao reed dance "Rolling Mountain Pearl" of the Nayong Miao people is the most famous. It is called "Zi Luo Duo". The traditional "rolling mountain beads" can be performed by one person or several people. The characteristics of its performance are: no matter how difficult the performance is, the performer must hold the reed and blow the reed, keeping the reed in his mouth, and the music continues. The reed and the dance are in phase and coordinated from beginning to end.

"Rolling mountain beads" uses difficult dance body language and artistic reproduction to reflect the adventure stories of the Miao ancestors during their migration. After processing and refining, the "rolling mountain beads" have rolled out of the country and participated in the 2018 The CCTV Spring Festival Gala Guizhou Branch, the 2011 CCTV Farmers Spring Festival Gala, the First Farmers Art Festival and other large-scale performances have won gold medals in various competitions across the country. It has visited Canada, Norway, the Netherlands, Belgium, France, Taiwan, Hong Kong and other countries and regions, and received rave reviews. In recent years, the People's Government of Nayong County has taken the "rolling mountain beads" Lusheng culture as the leader and strives to build a national cultural tourism brand. First, we excavated, sorted out and created original dances such as "Dengjijia", "Give a drag", "Zilufu", "Abo" and other original dances. Among them, "Dengjijia" won the national and provincial minority traditional sports awards. The first prize in the sports meeting performance project; "Give a Wrap" won the "Mountain Flower Award", the highest national folk art award, the second prize in the national ethnic minority traditional sports meeting performance project, the "Silver Waterfall Award" in the original ecological category of the Colorful Guizhou Dance Competition, the 28th The National Folk Art Festival Square Dance Performance Gold Award; "Zilufu" won the second prize and the first prize in the national and provincial ethnic minority traditional sports games; "Abo" won the "Bronze Drum Award" in the original ecological category of the Colorful Guizhou Dance Competition . Second, Qing Miao costumes were selected into the national intangible cultural heritage list after "Rolling Mountain Beads", and the Miao people used chopsticks to worship their ancestors, Nayongtan Opera, Miao Fei Ge, and Xiaohua Miao costumes were selected into the provincial intangible cultural heritage list. Third, the 33-meter "Along the River During Qingming Festival" cross-stitch jointly created by Guizhou Fulin Ethnic Culture Tourism Development Co., Ltd. and Miao women broke the Guinness World Record.

Nayong's excellent traditional ethnic dance, music, handicrafts, etc. form a unique "rolling mountain bead" series of characteristic tourism culture.

Zhaoxing Dong Village

Zhaoxing Dong Village has more than 1000 households and more than 4000 people. It is the largest Dong village in the world. There are 5 drum towers, wind and rain bridges, and stages in the village, which complement each other with stilted buildings and grain barns. Man and nature develop harmoniously, and the traditional culture is rich. It is a rare "spiritual home where nature and man are united" for human beings in modern society. "Zhaoxing Drum Tower Group is included in the list of intangible cultural heritage and the best in the world's Guinness Book of Records. The Bazhai Mountains with Zhaoxing as the center condense the anthropological heritage of Dong cultural ecology. Zhaoxing is one of the first ten ethnic groups in China. It is one of the pilot units of the folk culture protection project, the Drum Tower Cultural Center of the Dong Nationality in China, and the earliest opening point of the Dong Customs Tourism Area. It is the most beautiful ancient rural town in China, the most attractive tourist destination in the world, a famous historical and cultural village in China, and a global recommendation for Olympic tourism. Charming destination."[]

To develop tourism, Zhaoxing Dong Village has its own "know-how": the villagers' cultivated land and other natural resources, public cultural resources such as drum towers and stages, as well as the villagers' own houses and cultural heritage skills are all managed and accounted for as resources By becoming a shareholder, the entire scenic spot and the villagers form a community of interests. With the vigorous development of tourism in recent years, Zhaoxing Dong Village has gradually regained its vitality through the joint construction, co-management and sharing of villagers.

At present, the scenic spot has cashed in dividends for two consecutive years. The value of the street facades has also increased with the booming Dong tourism. The rental income of the 492 houses along the street for villagers in the scenic area alone is 2460 million yuan a year, bringing an average household income increase of 11.28 yuan.

(8) Sanbao Dong Village

"As a typical folk culture tourism development project, Sanbao Dong Village is a comprehensive tourism, leisure and vacation development project based on a large-scale Dong village, with an excellent ecological environment as its soul, humanistic architecture as its characteristics, and folk culture as its experience. , in the future it will be built into a 'portal area for displaying Li Cong Rong Dong culture'. Rongjiang Sanbao Dong Village is the Dong village group with the largest population, the densest population and the oldest history and culture in the Dong area in the country." [] Since ancient times, it has been "the best in the world" It is known as the "Dong Village", "the land of melons, fruits, fish and rice of China's Dong people", and "the kingdom of China's Dong folk stories", and has a profound folk culture. Through the analysis of local culture, it is found that "Sa" culture is the core and soul of the entire Dong culture. "Sa" culture includes all the phenomena and relationships of the Dong's religious beliefs. At the same time, all Dong people's production activities revolve around the worship of "Sa". This confirms that "Sa" culture has become the tourism business card of the project area.