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The tourism industry is an "eyeball economy", and a competitive tourism economy must have distinctive characteristics. At present, tourism products are becoming more and more abundant, and people have more and more choices to choose from. However, imitation and following the trend cannot win the market.

It is necessary to make a fuss about the word "special", constantly enhance the awareness of "special in nature, special in folk customs, special in culture", focus on the market demand for targeted supply of tourism products, and create a leading pulling effect by creating key projects. , especially to highlight the cultural connotation and create more well-known cultural tourism brands.

The "Three Districts and Three States" tourism ring promotion activity launched four tourist routes: "Border Extreme Adventure Route", "Silk Road Cultural Classic Route", "Tea Horse Road Tracking Route" and "Greater Shangri-La Paradise on Earth Route", which have beautiful natural landscapes. , and rich in cultural atmosphere, it is welcomed by many tourists.

At the same time, it is necessary to properly handle the relationship between overall development and misaligned development, and on the basis of following market rules, recognize its own advantages and effectively avoid homogeneous competition.

We must correctly view the cultural differences between our own nation and tourists, and scientifically guide local residents to objectively view foreign cultures instead of blindly catering to and imitating them.

Protecting traditional national culture does not mean rejecting foreign culture and modern civilization. The culture of a nation cannot always be in a closed environment for a long time. It must constantly gain new development through material and information exchange with the outside world.

National culture and foreign culture are not completely antagonistic, but mutually reinforcing. However, while developing, local residents should enhance their confidence and pride in traditional national culture, understand the irreproducibility and unique value of traditional culture, and understand the essence of the national culture.

To protect the positive things in traditional culture, economic development cannot be at the expense of national culture. National cultural resources are the accumulation of spiritual wealth created by ethnic minority peoples over thousands of years. Although some contents are not suitable for contemporary society, there are quite a few elements that will play a positive role today and in the future.

Preserving the integrity of the crystallization of human civilization is also protecting national culture. Preserving history and retaining the footprints of human creation are our urgent responsibilities.

To develop folk tourism resources, we must not only pay attention to the direction of local customs and customs, but also pay attention to the optimized combination of different types of tourism resources.

The organic combination of natural scenery, folk customs, and historical and cultural resources can improve the ornamental value of tourism resources, produce good tourism effects, and enhance the vitality of folk tourism.

Liu Jie brand development is a typical demonstration of the optimization and integration of folk tourism resources. Facts have proven that only innovative tourism products can continue to attract tourists with their unique simplicity and mystery.

We must conduct full research on ethnic customs tourism before we can develop ethnic tourism effectively and rationally and adhere to the path of sustainable development.

To use scientific methods to develop and utilize tourism resources, we must resolutely abandon the orientation centered on economic interests, and we must be based on long-term plans, carefully explore their cultural nature, and maintain the uniqueness of ethnic tourism to make it exude The unique charm makes ethnic tourism add luster to the tourism industry of our country.

Folk custom is the embodiment of folk group life, and its greatest attraction is simplicity and mystery. We must pay attention to the protection of traditional national culture, strive to maintain its original ecology, and prevent it from being impacted by foreign cultures. The characteristics and life of folk customs lie in its true nature.

We cannot ignore its originality and simplicity and deliberately modify it. When developing ethnic tourism resources, it must be fully investigated and demonstrated, local materials must be used, and its original appearance must be maintained as much as possible to reflect its original characteristics. It must not be imitated.

The mystery of folk customs determines that the development and utilization of ethnic tourism must explore the roots and analyze the factors and changing characteristics of different periods, and only then can we take advantage of the situation and develop and utilize it rationally.

In tourism development, it is necessary to clarify the dialectical relationship between development and protection. We should not neglect protection but focus on development. Economic benefits are improved but social benefits are ignored. This may lead to serious damage to outstanding national cultural heritage.

National tourism resources are the treasures of the Chinese nation. Economic development is certainly an eternal topic, but the demise of culture is something we cannot make up for. The development and utilization of ethnic tourism resources can only achieve good results if it is based on scientific research and carries out appropriate development and utilization.

It has a long history and rich and colorful national culture, which provides good conditions for carrying out ethnic customs tourism. At the same time, it is very necessary to develop and utilize ethnic cultural tourism to not only meet the aesthetic, entertainment and spiritual needs of tourists, but also promote local economic development and inherit and protect ethnic culture.

However, due to the late start of the development and utilization of ethnic customs tourism, it is still in the initial stage and faces many problems. Through the analysis of multiple ethnic customs tourism cases, this article puts forward countermeasures and suggestions to solve the common problems of ethnic customs tourism.

Through the analysis of cases of ethnic customs tourism at home and abroad, we have learned a lot of experience. In order to promote the development of ethnic customs tourism, we must sort out the cultural context through a large amount of data and means in the early stage, understand the cultural connotation, and dig out its cultural core. It is necessary to adapt measures to local conditions, make full use of ready-made buildings and facilities with national characteristics, and establish unique folk villages and cultural villages.

However, we must grasp the balance between commercial development and tourism resource protection, use culture to shape tourism, use tourism to highlight culture, and promote the integrated development of culture and tourism in a wider scope, deeper level, and at a higher level.

First sort out the culture and find out the details. Through on-site research, data collection, discussions with local residents and other means, the local folk cultural resources were systematically sorted out, and different folk cultural resources were appropriately processed. Secondly, refine the core and shape the soul.

In-depth understanding of the connotation of local folk culture and a profound grasp of its core should be used as the center point of cultural development. Finally, business and cultural development are combined.

Carry out reasonable commercial development on the basis of ensuring that its folk cultural connotation remains unchanged, promote local development with tourism economy, and promote tourism economic development with local folk customs as the main content.

The original ecological villages and landmark buildings were restored and protected, a concentrated man-made landscape was constructed, and the local ethnic characteristics were fully utilized to design ten Dong workshops to showcase the exquisite handicrafts and special delicacies of the Dong people to tourists.

Create a themed commercial district based on Dong folk culture to achieve the combination of ecological folk cultural atmosphere and landscape entities with tourism, catering, shopping and other activities. Develop ecological folk products and allow tourists to participate. Such as Dong festival activities, long table banquets, singing and sitting on the moon