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Folk tourism has a negative impact on the assimilation of folk customs.

The process of contact between residents of tourist destinations and tourists is an interactive process. During this interaction, both parties will change, and the impact and influence of foreign cultures on the culture of tourist destinations is greater.

The folk customs of tourist destinations are slowly being assimilated. An important reason why Yunnan is called a "secret land" and is very attractive to tourists is the diverse and rich ethnic minority customs. However, the folk customs here are slowly being assimilated.

For example, the residential buildings in the Dai area are mainly gantry-style buildings. The ganlans are frame buildings. Due to the influence of Han architecture, the building materials of the residential buildings in the Dai area have changed. Their walls are all made of bricks, stones or mud. It is no longer a bamboo building in the true sense due to its rammed construction and tiled roof. The furnishings in the house have also changed a lot. The villagers have begun to use cabinets, sofas, floor glue, carpets, etc., just like Han urban residents.

However, some Chinese-style pavilions and pavilions continue to appear in ethnic minority scenic spots, making people "think of border towns as Hangzhou". This is not only the disappearance of a traditional national culture, but also the disappearance of tourism resources.

pseudo-folklore

Pseudo folklore refers to folk customs that people arbitrarily fabricate, add, and piece together for a certain purpose that do not exist in tourist destinations, or do not respect ethnic minorities and develop some activities that violate their taboos. The most important principle in building folklore attractions is that the original basic folk customs.

Pseudo-folklore is just the opposite. For example, the house of the matrilineal family of the Mosuo people in Yongning has male and female central pillars. This is not only a symbol of the family, but also a sign of respect for women. If other pillars are erected instead of these, it will not look like a Mosuo people's house. Another example is the residential buildings of the Oroqen people, which are composed of five or six "cuoluozi" side by side. They cannot be arranged front to back because there is a sacred tree behind the house, and people are not allowed to see the gods casually.

Moreover, many activities in ethnic areas are carried out to attract tourists, with single goals and values. The connotation and existence value of the original folk customs have changed or disappeared, losing their true existence environment and meaning, and traditional ethnic culture has become pseudo-folk customs. .

The vulgarization of folk customs

The culture of each ethnic group originally has its own authenticity, simplicity and mystery, and has its own development laws and operating mechanisms.

However, in the development process of tourism, it has become a backward, unhealthy or vulgar demand for some tourists. For example, in the past, some places forced changes in clothes and customs in disguise, or misinterpreted certain traditional customs, which distorted some distinctive ethnic customs.

At the same time, we can see that in many places, unique ethnic minority costumes, customs and other cultural tourism resources are disappearing rapidly, which often makes us sigh.

The impact of tourists on national life in tourist destinations

Tourism development has brought economic benefits, but more importantly, it will inevitably interfere with the original order and development process of folk culture, causing backward areas to be impacted by tourists' foreign culture.

The confusion of local residents’ ideological behavior and blind imitation will dilute the characteristics of the original culture, thereby destroying the characteristics of tourism resources in the long run.

This phenomenon has already appeared in many ethnic minority areas. In addition to singing and dancing performances in some folk tourism villages, daily life has been completely changed. The cultural tourism atmosphere has been destroyed, prices have soared, and tourists flocked to tourist destinations, causing traffic jams and daily life. affected

For negative impacts, we need to come up with specific countermeasures

solutions

Follow principles and clear direction

It is to make full use of comparative advantages. Take advantage of endowments;

It is to implement misplaced development. It is the basis for the integration of tourism industry resources and comprehensive quality improvement;

It is to cultivate and develop market competitiveness. Focusing on cultural tourism and leisure tourism, each tourist town should seek unique market positioning in the tourism industry segmentation.

Raise awareness and create synergy

From a municipal level, the construction of tourism style is an important starting point to complete the poverty alleviation tasks in Wulingshan area, promote the country's new urbanization, form simultaneous development of urban and rural areas, and achieve the goal of building a moderately prosperous society in an all-round way. As far as townships are concerned, the construction of tourist towns will be the central task for a long time to come and is a long-term and arduous task.

Scientific planning and reasonable guidance

The construction of tourist towns in the city must formulate a scientific overall plan and strengthen the leading role of planning.

Carry out pilot projects and implement construction in batches

Since it cannot bloom in full, it is better to highlight the key points first. The first batch of tourist towns will be built within 3-5 years. The selection of the first batch of towns should follow the principles of outstanding ethnic customs, rich tourism resources, good basic conditions, moderate population size of market towns, and easy transformation of market towns. Start the construction of the first batch of tourist towns as soon as possible.

It is to complete the first batch of township master plans and detailed plans as soon as possible;

It is to speed up the construction of the first batch of township roads, water, gas, electricity, broadband and communications infrastructure;

It is to increase the efforts to attract investment for the first batch of township tourism development projects. Concentrate manpower, material and financial resources to carry out the first batch of pilot projects for the construction of characteristic tourist towns, accumulate experience, and then give full play to its demonstration and leading role.

Improve the mechanism and increase support

It is to strengthen organizational leadership. Study and solve construction difficulties in a timely manner;

It is timely to introduce preferential policies. Formulate relevant preferential policies on finance and taxation, land and resources, tourism development, transportation, ecological environmental protection and investment promotion. Such as setting up guidance funds for the construction of tourist towns; encouraging powerful private capital to invest in the construction of tourist towns; reasonably guiding farmers in tourist towns to use land management rights, homesteads and houses as equity to participate in the construction of tourist towns;

It is to establish an assessment and evaluation system. Referring to the construction poverty alleviation work practices, establish a corresponding assessment and evaluation system for the construction of tourism-style towns, and incorporate it into the performance assessment of relevant municipal units, district and county governments, and township governments. Annual assessment and evaluation of relevant indicators will be carried out every year, and rewards and punishments will be provided.

Over the past 40 years of reform and opening up, the tourism industry in ethnic minority areas has experienced a development process from scratch, from small to large, and from weak to strong. It has become a veritable leading industry or pillar industry, and has become the backbone and driving force of the social and economic development of ethnic areas. It is an important base for the sustainable development of traditional national culture, a frontier window for high-quality tourism routes along the Belt and Road Initiative, and a flag for 56 ethnic groups to help each other.

40-year history: 4 stages. The tourism industry in ethnic minority areas has accelerated its development. Taking major events in the development of tourism in ethnic minority areas as the criterion, the development of tourism in ethnic minority areas can be divided into 4 stages.

The first stage: 1971-1991, the initial cultivation and development period. The National Tourism Work Conference presided over marked the beginning of the tourism industry. In 1978, the opening-up policy really kicked off the development of tourism in ethnic minority areas in my country.

Ethnic autonomous regions and major ethnic provinces have successively established tourism bureaus or tourism bureaus. After the meeting, ethnic minority areas actively formulated tourism development plans and plans. National attention, abundant resources and first-mover advantages in tourism have put ethnic regions in a leading position in the first wave of tourism development.