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Ethnic customs tourism refers to the cultural tourism itinerary in which people leave their usual place of residence and go to other places to experience the local ethnic groups. As the crystallization of the long historical and cultural development of a region and a nation, national culture contains extremely rich social content. Since local characteristics and folk customs are the soul of tourism resource development, they are unique and irreplaceable. Therefore, in a certain sense, Generally speaking, folk tourism is a high-level tourism. By carrying out folk tourism activities, tourists can personally experience local people's life matters and achieve self-improvement tourism purposes, thereby achieving a good state of play. The content of folk tourism mainly includes life culture, marriage, family and life etiquette culture, oral inheritance culture, folk song and dance entertainment culture, festival culture, belief culture, etc.

A brief analysis of the development of folk custom tourism in my country:

Our country is a multi-ethnic country, with 56 ethnic groups jointly creating the long history and splendid culture of the motherland. The clothing and food, weddings and funerals, hospitality etiquette, festivals and entertainment, national crafts, architectural forms, etc. of the Han and various ethnic minorities all have their own characteristics, forming a rich and colorful folk cultural landscape in our country. These folk cultural phenomena, with their rich content, strong local color, and distinctive national characteristics, attract a large number of domestic and foreign tourists, constitute a rich resource for the development of my country's folk tourism, and have extremely high tourism value.

Ethnic tourism is a high-level cultural tourism. Because it satisfies tourists' psychological needs of "seeking novelty, seeking differences, seeking pleasure, and seeking knowledge", it has become one of the important contents of tourism behavior and tourism development. Therefore, research on the tourism development of folk culture has become a very important topic today.

Although ethnic customs tourism is a very promising industry, there are still many problems in its current development.

Pay attention to economic benefits and ignore social benefits;

In order to obtain more economic benefits, some places have carried out predatory development of folk tourism resources, resulting in serious damage to many ethnic cultural resources. In a sense, excessive tourism development is sacrificing national cultural characteristics in exchange for the economic interests of some people;

Abandoning the original and seeking the last. Folk tourism resources lose their originality;

Developers' excessive pursuit of economic benefits has led to the vulgarization of traditional folk culture. Many classic folk cultures have been transformed and turned into capital for operators to make money. The development of folk tourism resources should respect folk customs and promote national culture, but developers artificially recreate folk programs, folk tourism is mechanically staged, folk tourism projects are too artistic, and folk culture loses its original appearance;

Foreign culture accelerates the variation of traditional ethnic culture in tourist destinations. Tourism development is an intersection of multiple cultures. The introduction of ideas, lifestyles and external information brought by a large number of tourists destroys the existing harmony of society, production and life in tourist destinations. and balance. Foreign culture collides with the traditional culture of the local nation, and even partial opposition occurs, thus disturbing and hindering the original order and development process of the folk culture of the nation;

Blind imitation, lack of new ideas, and serious duplication of construction. There has always been a saying among my country's ethnic minorities that "traditions vary from ten miles apart, and customs vary from hundred miles apart".

Distinctive regional characteristics are the basic starting point for the development of folk tourism resources. However, in order to increase the attractiveness of tourist destinations, many ethnic areas copy some folk activities in form without careful study, and celebrate festivals every day and everywhere.

Gone are the folk tourism product markets where a hundred flowers bloomed, replaced by vastly different tourism activities.

Yao Nationality Intangible Cultural Heritage Exhibition "Yao Buli Drum" Drums are an important part of Yao nationality folk music. The event will bring exciting performances such as Yao nationality bronze drums, Yao nationality intangible cultural heritage leather drums, etc., and the mysterious patterns of Yao embroidery sewn by Yao nationality embroiderers. , exquisite craftsmanship shows the beauty of life of ethnic minorities. Yao Medicine Exhibition, Yao medicine culture has a long history, unique and mysterious Yao medicine; it reflects the survival wisdom of the Yao people. The medicinal herbs commonly used by the Yao people with different effects will be displayed at the event site. .

Yao ethnic intangible cultural heritage performance. The Yao ethnic group is a nation that is good at singing and dancing. There will be performances on site such as the laundry song, the Yao ethnic group drum dance, etc. Song and dance programs with Yao ethnic characteristics. The Yao people welcome guests from all over the world with their passionate dances and beautiful and emotional singing. .

But it also has many negative effects.