From abandoned baby to CEO

Hearing that Sun Xue doubted whether he was not suitable for sales, Zhang Zhen did not answer Sun Xue's question directly, but said to Sun Xue: "Uncle Zhang, let me tell you a story.

There was a young eagle in a valley. It was just born with no feathers and only down. Its parents were a pair of eagles.

The young eagle likes to stay in the nest, where it feels comfortable and safe. The eagle feels that it must let its young eagle learn to fly before it can truly become an eagle.

So the eagle began to teach it how to jump on the branches. The young eagle was very scared. The eagle told it to believe in itself and its wings.

After constant practice, the little eagle finally learned to jump on the branches.

One day, the parents took it to the top of the mountain and let it try to fly. The little eaglet was very scared and nervous. His parents told him that only by jumping bravely can he truly learn to fly.

The young eagle closed its eyes, took a deep breath, and jumped...

Sun Xue, do you think the young eagle has learned to fly? "

At this point, Zhang Zhen turned around and asked Sun Xue.

"You should have learned it."

Sun Xue thought for a while and replied.

"Yes, that's right. The moment the young eagle jumped bravely, it flapped its wings desperately, and found that it was finally flying, although its flying posture was not graceful enough.

Later, after several months of continuous efforts, it grew into a real eagle, getting stronger and stronger, and could soar freely in the sky.

Sun Xue, Uncle Zhang wants to tell you this story. If you want to become an excellent marketer, you must firmly believe in yourself, constantly face challenges, keep practicing, and overcome your own psychological barriers. Grow into a better version of yourself. "

Hearing Uncle Zhang's heartfelt words, Sun Xue felt like he suddenly had an epiphany.

"Uncle Zhang, thank you, I understand."

Sun Xue said to Uncle Zhang confidently.

After arriving home, Uncle Zhang took out a few books from the car and handed them to Sun Xue, saying: "Sun Xue, these are the company's business introduction and advertising books. You have time to get familiar with them. Next week, Uncle Zhang will take you in person. Go visit clients.”

In the next week, Sun Xue began to study and familiarize himself with the company's business knowledge whenever he had free time.

Sun Xue is very much looking forward to Zhou Tian, ​​​​where Uncle Zhang will take her to visit customers in person. This is a rare learning opportunity. She can observe and learn up close how outstanding people visit customers.

On Sunday, Uncle Zhang drove Sun Xue to a stop in a busy section of the city.

Zhang Zhen pointed to several buildings on the roadside and said: "Before visiting customers, you must first understand where the target customers you want to visit are. This is a famous business district in Quancheng City, and there are many companies in the office buildings. They are the ones we want to visit. The target customers you are looking for.”

After saying that, Zhang Zhen opened the bag he carried with him and said: "Before visiting the client, make sure that the information you carry with you is complete."

As he spoke, he began to check one by one, including business cards, company brochures, notebooks, pens, mobile phones and other items for recording customer information.

Then he started to tidy up his appearance in front of the mirror.

For this visit, Zhang Zhen specially wore a shirt, trousers, black leather shoes, black socks, and a tie.

Watching Uncle Zhang adjusting his appearance in front of the mirror, Sun Xue felt that Uncle Zhang looked so handsome in professional clothes.

After sorting it out, Zhang Zhen said: "As a salesperson, when you appear in front of customers, you not only have to show them high-quality products and services, but also show your sunny and positive personal image. In the end, if the cooperation can be achieved, not only It is not only the customer's recognition of the products you bring to him, but more importantly, the customer's recognition of you as a person.

Okay, let's go. "

After speaking, Zhang Zhen picked up his bag and stepped out of the car confidently.

Zhang Zhen said as he walked: "Uncle Zhang has not been in front-line sales for more than ten years, so he feels a little nervous. Today is also a challenge for me. I don't know if today's visit will go well. Let's wait and see."

The two of them arrived in front of an office building while they were talking.

From a distance, Sun Xue saw a security guard wandering back and forth boredly in front of the office building.

Zhang Zhen did not go to the office building immediately. Instead, he went to a convenience store nearby and bought three bottles of water. He handed one to Sun Xue and walked towards the office building with the other two bottles of water.

"Brother, the weather is so hot! Your work is indeed not easy on such a hot day. Come, drink a bottle of water to quench your thirst."

As he spoke, Zhang Zhen handed the water to the security guard. The security guard first declined, but finally took the water with a smile.

Sun Xue found that when the security uncle saw them coming, his face was drawn and his eyes were full of vigilance. But after receiving the water from Uncle Zhang, his attitude obviously changed.

The two started chatting while drinking, and Zhang Zhen took the opportunity to take out a cigarette from his pocket and handed it to the security guard respectfully, and then lit the cigarette for the security guard himself.

"Brother, I made an appointment with a few clients today. Their company is right above your office building. I'll come over for a visit."

Zhang Zhen said to the security guard with a smile on his face.

The security guard looked a little embarrassed and said: "Our building has regulations. If you visit a customer, you have to call the customer. You wait in the lobby for the customer to come down."

"It's like this. I was in a hurry when I went out today. All the customer information was left in the company. I won't waste too much time. It will be over soon. I'm really sorry to trouble you!"

Zhang Zhen said with sincerity.

The security guard thought for a few seconds and then said, "Okay, you go in."

After Zhang Zhen thanked the security guard, he and Sun Xue entered the office building.

"Sun Xue, let's start from the first one today. All the customers here, Uncle Zhang, are here for the first time and are all strangers."

Zhang Zhen took Sun Xue to the first company: Quancheng Qingqing Grassland Dairy Products Co., Ltd.

Sun Xue has heard of this company, and its dairy products are well-known in Quancheng City. Their company's products can be found in supermarkets and streets.

Knock gently and enter.

A man of about 50 years old is sitting at the desk. The man is slightly fat and has a Mediterranean hairstyle.

When Zhang Zhen and Sun Xue came in, he was holding a cigarette in his mouth, talking on the phone loudly, and laughing heartily from time to time.

When he saw Zhang Zhen and Sun Xue walking in, he nodded symbolically and continued on the phone.

Sun Xue found that Uncle Zhang beside him had been standing on the ground since he entered the door, looking at the Mediterranean man with a smile on his face, without interrupting him.

Unexpectedly, the call from the Mediterranean man lasted half an hour. He seemed to have forgotten Zhang Zhen and Sun Xue standing on the ground.

After hanging up the phone, he looked at Zhang Zhen and Sun Xue in surprise: "Are you two still there?"

Zhang Zhen smiled slightly, stepped forward and handed over his business card respectfully: "I'm sorry to disturb you."

The Mediterranean man glanced at the business card and said, "We already have advertising companies cooperating with us in all our company's businesses."

Sun Xue understood that Mediterranean directly rejected Uncle Zhang.

"Boss, your company is a very well-known company in Quancheng City, and its products are also well-known to every household. I am a loyal user of your company. I have been drinking the milk produced by your family. I think the taste is very good. Especially since your family recently added That yogurt.”

When Mediterranean heard what Zhang Zhen said, he lit a cigarette and looked at Zhang Zhen with interest.

"As far as I know, young people and children are particularly fond of this product. If I guess correctly, when you developed this product, your target customer group should be young people and children, right?"

"Yes, yes! You guessed it right. When we developed this product, we wanted to enrich the product category on the basis of pure milk. The target group is young people and children."

The Mediterranean man suddenly said excitedly.